wormrani

Business

Vani Murthy

2,936 Posts

3,60,394 Followers

3,440 Following

Bio

Founding Member @swmrtbengaluru TEDx speaker, Composting enthusiast, urban farmer, moving towards a low waste lifestyle.

https://www.swmrt.com/

Contact & Details

Brand Collaboration Assessment

Overall Suitability

LOW

⚠️ High risk

Brand Safety

8/10

✓ Excellent

Collaboration Ready

✓ YES

Open to partnerships

Controversy Risk

HIGH

⚠️ Political/Religious content

⚠️ Warning: This influencer has content that may not be suitable for all brands.

Audience Analytics

Age Demographics

Gender Distribution

Top Cities

Ethnicity Distribution

Language Distribution

Language data not available

Key Metrics

75.0%

Audience Credibility

1,829

Avg Reach

Posting Frequency

0.1

Posts/Week

0.25%

Last 8 Posts Avg

0.24%

Last 10 Posts Avg

0.34%

Last 24 Posts Avg

declining

Hashtags Word Cloud

Mentions & Collaborations

@vasuki.composting

4 times

Total Eng.

7,596

Avg/Post

1,899

@swmrtbengaluru

5 times

Total Eng.

7,187

Avg/Post

1,437

@shanthitummala

4 times

Total Eng.

6,184

Avg/Post

1,546

@manogna_sastry

1 time

Total Eng.

4,590

Avg/Post

4,590

@shyamalasuresh

1 time

Total Eng.

4,590

Avg/Post

4,590

@swachagrahakalikakendra

2 times

Total Eng.

4,108

Avg/Post

2,054

@hasirudalainnovations

1 time

Total Eng.

1,881

Avg/Post

1,881

@refillable.india

1 time

Total Eng.

1,881

Avg/Post

1,881

@wormrani

1 time

Total Eng.

971

Avg/Post

971

@gmail.com

1 time

Total Eng.

835

Avg/Post

835

@spinformplastics

1 time

Total Eng.

835

Avg/Post

835

@natgeoindia

1 time

Total Eng.

414

Avg/Post

414

@swmrt.com

1 time

Total Eng.

350

Avg/Post

350

@maliniparmar

1 time

Total Eng.

273

Avg/Post

273

@meenakshibharath

1 time

Total Eng.

273

Avg/Post

273

Showing top 15 of 19

Collaboration Readiness Assessment

Overall Readiness Score

69.3%

69.3/100

GOOD

Recommendation

Good candidate for collaborations. Review content for brand alignment.

Brand Safety & Pricing

Brand Safety

8/10

Est. Post Price (CPV range)

₹52,051 – ₹3,64,354

5,20,506 views × ₹0.1–₹0.7 per view

Sentiment

Neutral

Content Safety

Political Content

20.0%

⚠️ High Risk

2 posts

Religious Content

0.0%

✓ Low Risk

⚠️ Controversial Content

Collaboration Readiness

Willingness

Ready

Past Collabs

@swmrtbengaluru, @vasuki.composting, @scigalleryblr

Engagement Rate

0.32%

Evaluation Factors

Brand Safety

8/10

Points: 24/30 excellent

Political Content

20.0%

Points: 0/20 poor

Religious Content

0.0%

Points: 20/20 excellent

Willingness to Work

Yes

Points: 15/15 excellent

Past Collaborations

Yes

Points: 10/10 excellent

Engagement Rate

0.32%

Points: 0.3/5 fair

Product Category Suitability

Food

9/10

✓ Excellent

Fitness

6/10

○ Good

Travel

5/10

○ Good

Beauty

4/10

- Fair

Fashion

3/10

- Fair

Tech

2/10

- Fair

Important Considerations

High political content may not be suitable for all brands

Complete Analysis Data

Influencer Info

Name Vani Murthy

Age 35 yrs

Gender Female

Category Personal blog

Content Type Lifestyle, gardening, environmental awareness

Brand & Pricing

Brand Safety 8/10

Est. Price (CPV) ₹52,051 – ₹3,64,354

Sentiment Neutral

Audience

Interests Sustainable living, urban gardening, composting, environmental conservation, organic farming

Income Level Middle to upper-middle class

Post Performance Timeline

Engagement Over Time

Likes

Comments

Engagement %

Posts (24)

Open

❤️ 71 💬 4

In the last few weeks, two homes in our community asked for bee hives to be removed fearing for thei...

Feb 11, 2026

Open

❤️ 704 💬 14

Homegrown & monkey-approved first 😄 This is what joy looks like: fresh harvest + simple cooking + de...

#compostgrowandcook #urbanfarmer

Feb 11, 2026

Open

❤️ 72 💬 7

The highlight of the 2nd day at the OFYT (Oota From Your Thota) event on Sunday for me, was a lovely...

Feb 09, 2026

Open

❤️ 5,504 💬 202

Let’s shift to our traditional and environmentally friendly practices, today!

Feb 08, 2026

Open

❤️ 207 💬 15

Nature Journaling workshop conducted by @sangeethakadur at OFYT 50. An experience in slow absorption...

Feb 08, 2026

Open

❤️ 58 💬 2

What a delightful DAY1 of Oota from your Thota at @scigalleryblr Buzzing with people who believe i...

#OFYT50 #OrganicTerraceGardening #sustainableliving

Feb 08, 2026

Open

❤️ 185 💬 9

From soil to soul, every garden has a story, and every gardener a journey. What began as a hobby is ...

Feb 07, 2026

Open

❤️ 174 💬 4

Now that we’ve told you why to ditch the plastic when gifting flowers, let’s tell you a bit more - w...

#BeautifulBharat #BeTheChange #GreenCelebrations

Feb 06, 2026

Open

❤️ 160 💬 13

We encroached on their land, built our homes, and then fed them our waste. This is a betrayal of coe...

#PlasticPollution #SaveOurForests #StopLittering

Feb 06, 2026

Open

❤️ 1,320 💬 30

Caterpillar, cocoon, butterfly — transformation is quiet, sacred, and miraculous.#butterflytransform...

#butterflytransformation

Dec 16, 2025

Open

❤️ 655 💬 14

We dream of a future where everyone treasures the happiness of growing their own food in their garde...

Aug 05, 2025

Open

❤️ 662 💬 13

Composting leads to an amazing world of healthy soil to grow healthy food. Pictures that come up whi...

#reelswithfloyd

Nov 02, 2024

Open

❤️ 937 💬 34

Wondering which is the perfect composting solution out there ? Or have you been struggling with a sm...

#compostawarenessweek

May 10, 2023

Open

❤️ 972 💬 31

This week in our Spring Cleaning campaign we spoke about using and switching to natural cleaners in ...

#bioenzyme #ecofriendlyliving #gogreen

Apr 08, 2023

Open

❤️ 1,519 💬 14

Throw back post of the healthy earth worm in my terrace garden. A true buddy that helps me build soi...

Feb 04, 2023

Open

❤️ 3,095 💬 42

Composting workshop at @swachagrahakalikakendra . Amazing atmosphere with volunteers coming early Su...

Oct 30, 2022

Open

❤️ 820 💬 15

A worm bin that can fit any small space. I love the fact that I can lift each section (when full) wi...

Jul 22, 2022

Open

❤️ 1,817 💬 64

@refillable.india comes to Bangalore in association with @hasirudalainnovations .

Jul 03, 2022

Open

❤️ 349 💬 1

My team mates at @swmrtbengaluru share their experiences and the best practices to create awareness ...

Jun 23, 2022

Open

❤️ 4,525 💬 65

If you think paper cup is biodegradable then you are mistaken ! We need to create a strong culture t...

Jun 22, 2022

Open

❤️ 1,584 💬 101

I have been vermi composting for a decade now, I rarely see this happening. It breaks my heart and I...

May 13, 2022

Open

❤️ 405 💬 9

Waiting for the #oneforchange series on @natgeoindia and all star t v networks on 22nd April.

#oneforchange

Apr 19, 2022

Open

❤️ 894 💬 33

Just a happy morning on the live with some amazing followers🤗💚🤗💚🤗💚

Apr 11, 2022

Open

❤️ 272 💬 1

Swachh Siddipet: A sustainable menstruation collaborative campaign with Bumberry, Municipal Corpora...

Apr 04, 2022