timesofindia.auto

Business

The Times of India - Auto

2,555 Posts

1,10,831 Followers

5 Following

Bio

Love cars, motorcycles? Want the latest info from the Automotive sector? Want to see fun car, bike videos? Just hit that Follow button and Enjoy!

https://timesofindia.indiatimes.com/auto/cars/flush-door-handles-on-cars-face-ban-in-china-should-india-be-next/articleshow/127886962.cms

Contact & Details

harshith.kn@timesofinternet.in

Brand Collaboration Assessment

Overall Suitability

HIGH

✓ Safe for most brands

Brand Safety

8/10

✓ Excellent

Collaboration Ready

✓ YES

Open to partnerships

Controversy Risk

LOW

✓ Clean content

✓ Recommended: Safe for brand collaborations with high brand safety score and clean content.

Audience Analytics

Age Demographics

Gender Distribution

Top Cities

Ethnicity Distribution

Language Distribution

Language data not available

Key Metrics

75.0%

Audience Credibility

939

Avg Reach

Posting Frequency

0.1

Posts/Week

0.91%

Last 8 Posts Avg

0.77%

Last 10 Posts Avg

0.56%

Last 24 Posts Avg

improving

Hashtags Word Cloud

Mentions & Collaborations

@toyota.india

4 times

Total Eng.

7,489

Avg/Post

1,872

@jaguar

1 time

Total Eng.

341

Avg/Post

341

@mercedesbenzind

1 time

Total Eng.

277

Avg/Post

277

@hyundaiindia

1 time

Total Eng.

Avg/Post

@tvsapacheseries

1 time

Total Eng.

Avg/Post

Collaboration Readiness Assessment

Overall Readiness Score

89.5%

89.5/100

EXCELLENT

Recommendation

Highly recommended for brand collaborations. Strong safety profile and engagement metrics.

Brand Safety & Pricing

Brand Safety

8/10

Est. Post Price (CPV range)

₹11,628 – ₹81,395

1,16,279 views × ₹0.1–₹0.7 per view

Sentiment

Positive

Content Safety

Political Content

0.0%

✓ Low Risk

Religious Content

0.0%

✓ Low Risk

✓ Safe for Brands

Collaboration Readiness

Willingness

Ready

Past Collabs

@toyota.india, @jaguar, @mercedesbenzind, @hyundaiindia, @tvsapacheseries

Engagement Rate

0.47%

Evaluation Factors

Brand Safety

8/10

Points: 24/30 excellent

Political Content

0.0%

Points: 20/20 excellent

Religious Content

0.0%

Points: 20/20 excellent

Willingness to Work

Yes

Points: 15/15 excellent

Past Collaborations

Yes

Points: 10/10 excellent

Engagement Rate

0.47%

Points: 0.5/5 fair

Product Category Suitability

Automotive

10/10

✓ Excellent

Tech

8/10

✓ Excellent

Travel

3/10

- Fair

Fashion

2/10

- Fair

Fitness

2/10

- Fair

Food

1/10

- Fair

Beauty

1/10

- Fair

Complete Analysis Data

Influencer Info

Name The Times of India - Auto

Age 5 yrs

Gender unknown

Category News & media website

Content Type Automotive news, car and motorcycle videos, product reviews

Brand & Pricing

Brand Safety 8/10

Est. Price (CPV) ₹11,628 – ₹81,395

Sentiment Positive

Audience

Interests Cars, motorcycles, automotive news, technology, electric vehicles

Income Level Middle to upper-middle class

Post Performance Timeline

Engagement Over Time

Likes

Comments

Engagement %

Posts (24)

Open

❤️ 24 💬 1

Mahindra boosts aftersales in Delhi NCR. • 26,000 sq ft Institute of Learning Excellence to upskill...

Feb 11, 2026

Open

❤️ 340 💬 1

The @jaguar four door GT prototype testing in article circle!

Feb 09, 2026

Open

❤️ 283 💬 4

Quick break test of the new @toyota.india Urban Cruiser Ebella electric!

Feb 08, 2026

Open

❤️ 3,040 💬 39

Road presence of the new @toyota.india Urban Cruiser Ebella!

Feb 08, 2026

Open

❤️ 3,715 💬 28

Here's your first real world look of the new @toyota.india Urban Cruiser Ebella! Would you buy this ...

#oppoindia #oppo #findx8series

Feb 08, 2026

Open

❤️ 378 💬 2

Here's how quick the new @toyota.india Urban Cruiser Ebella is! Comment your opinion below. #toyota ...

#toyota #ebella

Feb 08, 2026

Open

❤️ 99 💬 1

Brahmos of Hatchbacks!! Both are devastatingly fast. Only difference is that one never hears the Br...

Feb 06, 2026

Open

❤️ 136 💬 0

India receives its last Lamborghini Huracán, bringing the curtain down on one of the most iconic sup...

Feb 06, 2026

Open

❤️ 133 💬 0

The BMW Concept Speedtop has made its debut in India at the India Art Fair. It is powered by the Ger...

Feb 06, 2026

Open

❤️ 277 💬 0

@mercedesbenzind today announced that it will launch the new Mercedes Benz V-Class MPV on March 3, 2...

Feb 05, 2026

Open

❤️ 59 💬 0

@hyundaiindia has expanded the i20 line-up with a new entry-level Era variant, bringing the premium ...

Feb 05, 2026

Open

❤️ 2,994 💬 29

We reimagined the iconic Hindustan Ambassador as a modern SUV using AI, and this is how it could loo...

Feb 05, 2026

Open

❤️ 89 💬 0

Unveil of new Tata Motors vehicles at #2023autoexpo

#2023autoexpo

Jan 11, 2023

Open

❤️ 30 💬 0

TVS Apache RR 310 now in a video game! Yes, you read that right. TVS Apache RR 310 is the first Ind...

#Asphalt8 #gaming #TOIAuto

Dec 15, 2022

Open

❤️ 558 💬 2

Oct 07, 2022

Open

❤️ 66 💬 0

2022 Maruti Suzuki Alto K10 quick walk-around, what’s new? Watch the full video to get to know more!...

#alto #k10 #marutisuzuki

Aug 20, 2022

Open

❤️ 97 💬 0

2022 Mahindra Scorpio-N Walkaround: First Impressions and Key Features! The Mahindra Scorpio-N also...

#mahindrascorpio #mahindra #mahindraadventure

Jun 29, 2022

Open

❤️ 29 💬 0

Porsche Taycan electric Review: Electric cars too can be fun! The Taycan is Porsche's first ever, f...

Apr 25, 2022

Open

❤️ 35 💬 0

In conversation with Martin Uhlarik | Head of Global Design Tata Motors. We got a chance to intervi...

Apr 10, 2022

Open

❤️ 32 💬 0

Tata Curvv concept electric SUV First look | TOI Auto We got a chance to take a look at the Tata Cu...

Apr 10, 2022

Open

❤️ 22 💬 0

Trent Boult's favourite car and what he thinks of electric mobility. Watch our interview with Trent...

Apr 08, 2022

Open

❤️ 27 💬 0

2022 Lexus NX 350h Review: Only hybrid in segment but good enough? We recently drove the 2022 Lexus...

Apr 06, 2022

Open

❤️ 22 💬 0

2022 MG ZS EV Facelift Review: Fastest SUV in its segment but cheapest to run as well! It's been a ...

#zs #mgzsev2022 #mg

Apr 03, 2022

Open

❤️ 26 💬 0

Porsche Taycan in Action! #porsche #porschetaycan

#porschetaycan #porsche

Mar 23, 2022