Somya Gupta (Michu)
3,194
Posts
8,42,136
Followers
2,462
Following
Bio
Happy in a million little ways 🌼A cute family of 500k+ on YouTube 💕
🪡🧵 @labeltasos 🫶🏻
Contact & Details
Email
sassthing@gmail.com
Phone
8451950389
Category
Beauty & Lifestyle
Content Type
Beauty tutorials, lifestyle videos, fashion showcases
Gender
Female
Age
28 yrs
Est. Post Price (CPV)
₹1,60,426 – ₹11,22,985
16,04,264 views × ₹0.1–₹0.7 CPV
Good Relations
No
Brand Collaborations
@lorealparis
@clinique_in
@toofaced
@narsissist
@smashboxindia
@kaybykatrina
@caudalie
@pantene_india
10,085
Avg Likes/Post
90
Avg Comments/Post
3,42,893
Total Likes
3,045
Total Comments
1.21%
Engagement Rate
₹1,60,426 – ₹11,22,985
Est. Post Price (CPV)
16,04,264 views × ₹0.1–0.7
Brand Collaboration Assessment
Overall Suitability
HIGH
✓ Safe for most brands
Brand Safety
8/10
✓ Excellent
Collaboration Ready
✓ YES
Open to partnerships
Controversy Risk
LOW
✓ Clean content
✓ Recommended: Safe for brand collaborations with high brand safety score and clean content.
Audience Analytics
Age Demographics
Gender Distribution
Top Cities
Ethnicity Distribution
Language Distribution
Language data not available
Key Metrics
78.0%
Audience Credibility
0.00%
Growth Rate
13,879
Avg Reach
Posting Frequency
0.1
Posts/Week
1.08%
Last 8 Posts Avg
1.28%
Last 10 Posts Avg
1.09%
Last 24 Posts Avg
stable
Hashtags Word Cloud
Mentions & Collaborations
@kaybykatrina
2 times
Total Eng.
60,657
Avg/Post
30,329
@smashboxindia
2 times
Total Eng.
60,657
Avg/Post
30,329
@toofaced
2 times
Total Eng.
60,657
Avg/Post
30,329
@narsissist
2 times
Total Eng.
38,270
Avg/Post
19,135
@clinique_in
2 times
Total Eng.
38,270
Avg/Post
19,135
@styxways
1 time
Total Eng.
33,954
Avg/Post
33,954
@maccosmeticsindia
1 time
Total Eng.
33,651
Avg/Post
33,651
@wetnwildindia
1 time
Total Eng.
33,651
Avg/Post
33,651
@trysugar
1 time
Total Eng.
33,651
Avg/Post
33,651
@theplumeco
1 time
Total Eng.
33,651
Avg/Post
33,651
@sephora_india
1 time
Total Eng.
33,651
Avg/Post
33,651
@flowerbeauty
1 time
Total Eng.
33,651
Avg/Post
33,651
@fentybeauty
1 time
Total Eng.
33,651
Avg/Post
33,651
@lovecolorbar
1 time
Total Eng.
33,651
Avg/Post
33,651
@lorealparis
3 times
Total Eng.
31,332
Avg/Post
10,444
Showing top 15 of 56
Collaboration Readiness Assessment
Overall Readiness Score
90.2%
90.2/100
Recommendation
Highly recommended for brand collaborations. Strong safety profile and engagement metrics.
Brand Safety & Pricing
Brand Safety
8/10
Est. Post Price (CPV range)
₹1,60,426 – ₹11,22,985
16,04,264 views × ₹0.1–₹0.7 per view
Sentiment
Positive
Content Safety
Political Content
0.0%
✓ Low Risk
Religious Content
0.0%
✓ Low Risk
✓ Safe for Brands
Collaboration Readiness
Willingness
Ready
Past Collabs
@lorealparis, @clinique_in, @toofaced, @narsissist, @smashboxindia, @kaybykatrina, @caudalie, @pantene_india
Engagement Rate
1.21%
Evaluation Factors
Brand Safety
8/10
Points: 24/30
excellent
Political Content
0.0%
Points: 20/20
excellent
Religious Content
0.0%
Points: 20/20
excellent
Willingness to Work
Yes
Points: 15/15
excellent
Past Collaborations
Yes
Points: 10/10
excellent
Engagement Rate
1.21%
Points: 1.2/5
good
Product Category Suitability
Beauty
10/10
✓ Excellent
Fashion
9/10
✓ Excellent
Travel
6/10
○ Good
Fitness
4/10
- Fair
Food
3/10
- Fair
Tech
2/10
- Fair
Complete Analysis Data
Influencer Info
Name
Somya Gupta (Michu)
Age
28 yrs
Gender
Female
Category
Beauty & Lifestyle
Content Type
Beauty tutorials, lifestyle videos, fashion showcases
Brand & Pricing
Brand Safety
8/10
Est. Price (CPV)
₹1,60,426 – ₹11,22,985
Sentiment
Positive
Audience
Interests
Beauty, skincare, makeup, fashion, self-care, sustainable products
Income Level
Middle to upper-middle class
Post Performance Timeline
Engagement Over Time
Likes
Comments
Engagement %
Posts (34)
Open
❤️ 4,382 💬 47
AM I DREAMING? 😭💖
(Just my broadcast fam knew this 🐣❤️)
Mar 31, 2026
Open
❤️ 1,110 💬 13
@myntrabeauty got my summer base sorted. Simple, breathable, and confidence on repeat 🤍
.
.
.
#myntr...
#myntrabeauty
Mar 30, 2026
Open
❤️ 1,026 💬 46
The shift is here ☀️
so is my everyday essential, never leaving home without her 🥰💛 @caudalieindia
...
Mar 26, 2026
Open
❤️ 1,887 💬 485
Good lashes, good hair 🥰
Comment for links 🎀
Mar 25, 2026
Open
❤️ 12,678 💬 92
these pictures belong on my 2016 feed tbh 🥹🍍
Mar 24, 2026
Open
❤️ 1,347 💬 20
Nykaa x NYX are bringing Smushyland to Mumbai — a whole world where you can smell, swatch, smush & p...
#LetsGetSmushin
#NykaaxNYX
#NYXCosmetics
Mar 23, 2026
Open
❤️ 13,759 💬 22
🦦🦦
Mar 22, 2026
Open
❤️ 15,662 💬 168
Giving Eid look inspo 🫠 while recreating Yalina’s face card ✨ Rate the look out of 10 in the comment...
Mar 20, 2026
Open
❤️ 1,292 💬 64
Comment “Aura” to get the link ✨ Newest Obsession from @moibynykaa “The Aura Collection” comes in 3 ...
#AuraCollection
#GoldenGoddess
#MoiByNykaa
Mar 18, 2026
Open
❤️ 6,123 💬 119
🌻🌻🌻
Outfit @leaclothingco 🤍🥰
Mar 16, 2026
Open
❤️ 2,999 💬 253
Here is your inspo for V-day 💕
Comment “🦢” for links ☺️
Feb 10, 2026
Open
❤️ 7,670 💬 37
🥷🏻🖤
Feb 10, 2026
Open
❤️ 4,161 💬 27
Monday Hair 💁🏻♀️🩷
Feb 09, 2026
Open
❤️ 2,793 💬 39
these are too good not to share 😻 @gentlemonster
Feb 06, 2026
Open
❤️ 12,144 💬 40
clothes & mood ✨✨✨✨
Feb 05, 2026
Open
❤️ 12,017 💬 48
🧝🏼♀️🖤
Feb 04, 2026
Open
❤️ 4,303 💬 416
Comment “❤️” for links ☺️
Feb 03, 2026
Open
❤️ 25,718 💬 69
Blush blindness 🤝 Me
Feb 02, 2026
Open
❤️ 1,379 💬 11
I put my hair through back-to-back damage on purpose,
high heat, heavy styling, zero breaks
Becaus...
#PanteneMeltingPearlsChallenge
#pantenemeltingpearls
#pantenebondrepairconditioner
Feb 01, 2026
Open
❤️ 33,837 💬 117
🌻🌻
Top: @styxways
Jan 31, 2026
Open
❤️ 4,594 💬 25
new year old habbits 🤝
Products used:
@refybeauty glow & sculpt primer
@clinique_in even better c...
Jan 30, 2026
Open
❤️ 4,146 💬 61
Still dreaming ✨🥹
From being a loyal Caudalie lover to now being part of the first-ever Caudalie CR...
#CaudalieCRU2026
#CaudalieIn
Jan 30, 2026
Open
❤️ 3,660 💬 12
L’Oréal Paris Hyaluronic acid serum has my whole heart and you guys know it. It has micro hyaluronic...
#skincare
#PowerOfHA
#collab
Jul 14, 2022
Open
❤️ 20,108 💬 54
perfectly imperfect ||
May 14, 2022
Open
❤️ 6,730 💬 18
#AD
My self-care days are incomplete without a good hair treatment at home. And who better than @wel...
#sustainablepackaging
#selfcare
#nocompromise
May 03, 2022
Open
❤️ 6,216 💬 23
Hey guys, here’s my take on the current spring summer beauty trends which have caught my eye. Watch ...
#SpringSummerBeautyTrends
#SpringSummer
#HarPalFashionable
Apr 12, 2022
Open
❤️ 5,653 💬 22
Here’s me showing you guys how I layer my skincare actives ✨✨
Offers on Nykaa:
Flat 10% Off On All ...
#TonyMolyXNykaa
#PixiXNykaa
#MarioBadescuXNykaa
Feb 26, 2022
Open
❤️ 5,379 💬 113
My secret for #Gentle hair. (giveaway closed)
#ContestAlert
The past year was a great reminder that...
#kindness
#MakeChange
#WellaProfessionals
Nov 26, 2021
Open
❤️ 12,697 💬 49
Diwali look for you 🌸✨
Nov 03, 2021
Open
❤️ 7,512 💬 28
#collaboration - It's been 1095 days since I've had Clean, Smooth, Nourished & HYDRATED skin! 🥳 And ...
#NoMoreThirstySkin
#HydroBoostTurns3
#HydrationCelebration
Nov 01, 2021
Open
❤️ 33,457 💬 194
Products used:
@clinique_in moisture surge
@smashboxindia oil & shine control
@fentybeauty pro fil...
#makeup
#Beauty
Aug 03, 2021
Open
❤️ 26,872 💬 134
@wishfulskin honey balm jelly moisturizer
@laneigeindia watery sun cream
@smashboxindia photo finis...
#Makeup
#glammakeup
#Beauty
Jun 29, 2021
Open
❤️ 22,936 💬 105
Hey guys, here’s my quick skincare routine which helps me beat the heat and keeps my skin hydrated. ...
#PowerOfHA
#HyaluronicAcidMask
#ad
Apr 16, 2021
Open
❤️ 16,646 💬 74
Hey guys! My love for skincare and finding tips to maximise its use is never-ending. And that is exa...
#Beauty
#skincaretips
#selfpampering
Oct 23, 2020