themuthootgroup
BusinessThe Muthoot Group
3,745
Posts
59,929
Followers
1
Following
Bio
A multi-faceted conglomerate with 20 divisions & a family business legacy of 800+ years! 7500+ branches pan India | Serving +2.5 Lakh customers daily
Contact & Details
Category
Finance
Content Type
Customer testimonials, financial advice, inspirational stories
Gender
Company
Est. Post Price (CPV)
₹14,623 – ₹1,02,358
1,46,226 views × ₹0.1–₹0.7 CPV
Good Relations
No
Brand Collaborations
@BIGFM92.7
@redfmindia
189
Avg Likes/Post
10
Avg Comments/Post
6,813
Total Likes
359
Total Comments
0.33%
Engagement Rate
₹14,623 – ₹1,02,358
Est. Post Price (CPV)
1,46,226 views × ₹0.1–0.7
Brand Collaboration Assessment
Overall Suitability
HIGH
✓ Safe for most brands
Brand Safety
8/10
✓ Excellent
Collaboration Ready
✓ YES
Open to partnerships
Controversy Risk
LOW
✓ Clean content
✓ Recommended: Safe for brand collaborations with high brand safety score and clean content.
Audience Analytics
Age Demographics
Gender Distribution
Top Cities
Ethnicity Distribution
Language Distribution
Language data not available
Key Metrics
75.0%
Audience Credibility
352
Avg Reach
Posting Frequency
1.6
Posts/Week
0.29%
Last 8 Posts Avg
0.30%
Last 10 Posts Avg
0.39%
Last 24 Posts Avg
declining
Hashtags Word Cloud
Mentions & Collaborations
@TheMuthootGroup
2 times
Total Eng.
713
Avg/Post
357
@muthootgroup.com
1 time
Total Eng.
268
Avg/Post
268
@Home
2 times
Total Eng.
247
Avg/Post
124
@BIGFM92.7
1 time
Total Eng.
72
Avg/Post
72
@redfmindia
1 time
Total Eng.
72
Avg/Post
72
Collaboration Readiness Assessment
Overall Readiness Score
89.3%
89.3/100
Recommendation
Highly recommended for brand collaborations. Strong safety profile and engagement metrics.
Brand Safety & Pricing
Brand Safety
8/10
Est. Post Price (CPV range)
₹14,623 – ₹1,02,358
1,46,226 views × ₹0.1–₹0.7 per view
Sentiment
Positive
Content Safety
Political Content
0.0%
✓ Low Risk
Religious Content
0.0%
✓ Low Risk
✓ Safe for Brands
Collaboration Readiness
Willingness
Ready
Past Collabs
@BIGFM92.7, @redfmindia
Engagement Rate
0.33%
Evaluation Factors
Brand Safety
8/10
Points: 24/30
excellent
Political Content
0.0%
Points: 20/20
excellent
Religious Content
0.0%
Points: 20/20
excellent
Willingness to Work
Yes
Points: 15/15
excellent
Past Collaborations
Yes
Points: 10/10
excellent
Engagement Rate
0.33%
Points: 0.3/5
fair
Product Category Suitability
Finance
10/10
✓ Excellent
Education
8/10
✓ Excellent
Tech
7/10
○ Good
Lifestyle
6/10
○ Good
Travel
5/10
○ Good
Health
5/10
○ Good
Food
4/10
- Fair
Fashion
3/10
- Fair
Beauty
2/10
- Fair
Complete Analysis Data
Influencer Info
Name
The Muthoot Group
Age
800 yrs
Gender
Company
Category
Finance
Content Type
Customer testimonials, financial advice, inspirational stories
Brand & Pricing
Brand Safety
8/10
Est. Price (CPV)
₹14,623 – ₹1,02,358
Sentiment
Positive
Audience
Interests
Finance, loans, personal development, customer success stories, inspirational content
Income Level
Middle to upper-middle class
Post Performance Timeline
Engagement Over Time
Likes
Comments
Engagement %
Posts (36)
Open
❤️ 48 💬 1
Presenting the 17th real-life customer testimonial of Sunheri Soch Season 4 – Garv Ka Parv, featurin...
#MuthootFinance
#appreciation
#InspiringStories
Apr 29, 2026
Open
❤️ 302 💬 6
With a stunning 13.66s finish at the National Junior U20 Federation Athletics Championships 2026 in ...
#TheMuthootGroup
#NationalRecord
#NationalJuniorU20FederationAthleticsChampionships2026
Apr 29, 2026
Open
❤️ 34 💬 25
Our Refer & Win campaign got an amazing response 🙌
So here’s another chance to be a part of it.
Don...
#WinBig
#TheMuthootGroup
#ReferAndWin
Apr 28, 2026
Open
❤️ 66 💬 0
Every setback holds the power to make a comeback.
This week’s story reflects the strength of a man ...
#GoldLoans
#InspiringStories
#MuthootFinance
Apr 25, 2026
Open
❤️ 253 💬 1
Impact that carries a legacy forward 🌟
Honouring Late Shri M. G. George Muthoot, our Mega ISR Drive...
#TheMuthootGroup
#MuthootFinance
#ISR
Apr 24, 2026
Open
❤️ 67 💬 1
Muthoot Finance Gold Loan ki madad se Ranu Ji ne dhundha apni har mushkil ka hal, aur saath hi kiya ...
#TrustTheLeader
#SunheriSoch
#Season4
Apr 23, 2026
Open
❤️ 261 💬 7
We’re hiring! 🚀
Muthoot Finance is looking for dynamic and result-driven Marketing Managers for our ...
#MuthootFinance
#JobOpportunity
#Hiring
Apr 22, 2026
Open
❤️ 302 💬 8
Get a gold loan that puts you in control.
Muthoot EMI Gold Loan - making life easier for salaried p...
#TheMuthootGroup
#MuthootFinance
#GoldLoan
Apr 22, 2026
Open
❤️ 185 💬 0
There is no Planet B🌍. Let’s protect the only home we have🏡💚.
Together, we can make every step coun...
#TheMuthootGroup
#MuthootFinance
#HappyEarthDay
Apr 22, 2026
Open
❤️ 176 💬 25
Honoring the timeless wisdom and spiritual legacy of Sri Adi Shankaracharya ji, whose teachings of A...
#TheMuthootGroup
#MuthootFinance
#AdiShankaracharyaJayanti
Apr 21, 2026
Open
❤️ 395 💬 8
A milestone worth celebrating!
Winning this award for the 10th time, Muthoot Finance continues its l...
#TrustedBrand
#TheMuthootGroup
#MuthootFinance
Apr 08, 2026
Open
❤️ 361 💬 7
We are proud to present another inspiring film from our campaign “Sona Kya Nahi Kar Sakta,” featurin...
#MuthootFinance
#SonaKyaNahiKarSakta
#TheMuthootGroup
Apr 02, 2026
Open
❤️ 19 💬 1
Know someone who could use a Gold Loan?
Refer them to us and you could win amazing prizes worth up t...
#MuthootFinance
#GoldCoins
#AmazonVouchers
Feb 06, 2026
Open
❤️ 50 💬 0
Under the theme “Saving the Environment,” Muthoot Finance has donated two tractor-operated spray tan...
#CSRIntiatives
#MukundraHills
#MuthootCSR
Feb 05, 2026
Open
❤️ 26 💬 0
Muthoot Finance Gold Loan ne diye Sunita Ji ki #SunheriSoch ko pankh.
Share your story with us:
- V...
#MuthootFinance
#CelebrateDreams
#GarvKaParv
Feb 05, 2026
Open
❤️ 325 💬 4
Guided by the values of our Founding Fathers, The Muthoot Group carries forward a legacy of trust an...
#TimelessValues
#TheMuthootGroup
#MuthootFinance
Feb 04, 2026
Open
❤️ 101 💬 1
Vyavsayik loan ki zarurat ho, ya vyaktigat loan ki, Sunita Ji ne hamesha Muthoot Finance Gold Loan p...
#TrustTheLeader
#SunheriSoch.
#SunheriSoch
Feb 03, 2026
Open
❤️ 500 💬 4
We are pleased to present the second film from our campaign, “Sona Kya Nahi Kar Sakta”, featuring ou...
#TheMuthootGroup
#SonaKyaNahiKarSakta
#MuthootFinance
Feb 02, 2026
Open
❤️ 634 💬 7
Muthootന്റെ വളർച്ചയ്ക്ക് പിന്നിലെ രഹസ്യം Ft George Alexander Muthoot
From a traditional gold loan b...
#Entrepreneurship
#Groww
#IndianBusinesses
Jan 31, 2026
Open
❤️ 263 💬 222
Can you guess the city? 🤔
Swipe through the hints and drop your answer in the comments! 👇
No matter...
#AlwaysNearYou
#GuessTheCity
#MuthootFinance
Jan 31, 2026
Open
❤️ 41 💬 0
Managing your gold loan just got simpler.
Pay on the go, skip the hassle, and stay in control — whe...
#GoldLoan
#MuthootFinance
#TheMuthootGroup
Jan 30, 2026
Open
❤️ 68 💬 3
Don’t wait for your needs to catch up with your finances.
✅ No waiting
✅ Minimal paperwork
✅ Instan...
#MuthootFinance
#TheMuthootGroup
#GoldLoan
Jan 29, 2026
Open
❤️ 72 💬 0
Presenting the 11th real-life customer testimonial of Sunheri Soch Season 4 – Garv Ka Parv, featurin...
#TrustTheLeader
#SunheriSoch
#Season4
Jan 28, 2026
Open
❤️ 605 💬 22
We are delighted to present the first film from our powerful new campaign, “Sona Kya Nahi Kar Sakta”...
#GoldLoan
#TheMuthootGroup
#SonaKyaNahiKarSakta
Dec 15, 2025
Open
❤️ 69 💬 0
Thinking of investing in NCDs?
Selecting the best NCD is a crucial task. Learn more about the factor...
#Trust
#TheMuthootGroup
#Security
Apr 24, 2023
Open
❤️ 110 💬 0
How are credit ratings and NCDs related?
Learn what aspects, such as a credit rating, to watch out f...
#Trust
#TheMuthootGroup
#Security
Apr 22, 2023
Open
❤️ 170 💬 1
We pay tribute to our beloved Chairman, Late Shri. M. G. George Muthoot. His unwavering commitment t...
#TheMuthootGroup
#Legacy
Mar 05, 2023
Open
❤️ 59 💬 0
Muthoot Finance brings you a never seen before offer with our Gold Milligram Rewards!
Avail a Gold ...
#TheMuthootGroup
#Refer&Win
#MilligramRewards
Nov 14, 2022
Open
❤️ 186 💬 0
MUTHOOT FINANCE PRESENTS GOLD MILLIGRAM REWARDS!
Avail a Gold Loan from us and get assured Gold on ...
#GoldLoanMela
#TheMuthootGroup
#MIlligramRewards
Nov 07, 2022
Open
❤️ 167 💬 0
MUTHOOT FINANCE GOLD LOAN MELA IS HERE!
Avail a Gold Loan from us & get a chance to win a Foreign Tr...
#TheMuthootGroup
#MilligramRewards
#InaamJeetoOffer
Oct 22, 2022
Open
❤️ 282 💬 3
We, at The Muthoot Group, are celebrating India's 75 years of Independence which is a matter of grea...
#themuthootgroup
#harghartiranga
#celebration
Aug 14, 2022
Open
❤️ 261 💬 0
The Muthoot Group celebrates the purest form between siblings and wishes you all a very Happy Raksha...
#Siblingslove
#TheMuthootGroup
#Rakshabandhan
Aug 11, 2022
Open
❤️ 205 💬 1
With Muthoot Finance Gold Loan@Home Service, open doors and embrace new opportunities. Visit the lin...
#TheMuthootGroup
#MuthootFinance
#LoanAtHome
Aug 01, 2022
Open
❤️ 85 💬 1
Catch the making and exclusive behind the scenes of how Haathi Pe Bharosa Karogey Toh Pakka Jeetogey...
#TheMuthootGroup
May 12, 2022
Open
❤️ 41 💬 0
Muthoot Finance Loan@Home service can help you make your dreams come true. Get a Gold Loan in the co...
#SunheriSoch
#MuthootFinance
#AtmanirbharBharat
Apr 02, 2022
Open
❤️ 24 💬 0
Presenting 𝐌𝐮𝐭𝐡𝐨𝐨𝐭 𝐅𝐢𝐧𝐚𝐧𝐜𝐞 𝐒𝐮𝐧𝐡𝐞𝐫𝐢 𝐒𝐨𝐜𝐡 𝐒𝐞𝐚𝐬𝐨𝐧 𝟐 - a bouquet of true and inspiring stories of human ...
#SunheriSoch
#MuthootFinance
#AtmanirbharBharat
Mar 28, 2022