thatpeppymum

Business

Surbhi Choudhary | MOM BLOGGER

652 Posts

96,536 Followers

2,360 Following

Bio

NLP Practitioner
Early child brain development educator
Educated 20000+ parents
Check Stories

Contact & Details

bloggermommy.anika@gmail.com

Phone

7715927600

Brand Collaboration Assessment

Overall Suitability

LOW

⚠️ High risk

Brand Safety

8/10

✓ Excellent

Collaboration Ready

✓ YES

Open to partnerships

Controversy Risk

HIGH

⚠️ Political/Religious content

⚠️ Warning: This influencer has content that may not be suitable for all brands.

Audience Analytics

Age Demographics

Gender Distribution

Top Cities

Ethnicity Distribution

Language Distribution

Breakdown:

English

60.0%

Hindi

30.0%

Marathi

10.0%

Key Metrics

75.0%

Audience Credibility

0.00%

Growth Rate

921

Avg Reach

Posting Frequency

0.1

Posts/Week

0.01%

Last 8 Posts Avg

0.01%

Last 10 Posts Avg

0.64%

Last 24 Posts Avg

declining

Hashtags Word Cloud

Mentions & Collaborations

@FirstcryIndia

11 times

Total Eng.

7,693

Avg/Post

699

@KareenakapoorKhan

1 time

Total Eng.

7,587

Avg/Post

7,587

@mother.ly

2 times

Total Eng.

3,769

Avg/Post

1,885

@goal.cast

1 time

Total Eng.

1,758

Avg/Post

1,758

@manav.manglani

1 time

Total Eng.

585

Avg/Post

585

@mom_junction

1 time

Total Eng.

585

Avg/Post

585

@momsgrid

1 time

Total Eng.

585

Avg/Post

585

@momspresso

1 time

Total Eng.

585

Avg/Post

585

@mybabychakra

1 time

Total Eng.

585

Avg/Post

585

@scarymommy

1 time

Total Eng.

585

Avg/Post

585

@thatpeppymum

1 time

Total Eng.

585

Avg/Post

585

@viralbhayani

1 time

Total Eng.

585

Avg/Post

585

@curatiobaby

2 times

Total Eng.

438

Avg/Post

219

@unicefindia

1 time

Total Eng.

334

Avg/Post

334

@altbalaji

1 time

Total Eng.

224

Avg/Post

224

Showing top 15 of 20

Collaboration Readiness Assessment

Overall Readiness Score

49.7%

49.7/100

FAIR

Recommendation

Moderate suitability. Requires careful review of content and brand fit.

Brand Safety & Pricing

Brand Safety

8/10

Est. Post Price (CPV range)

₹39,720 – ₹2,78,037

3,97,196 views × ₹0.1–₹0.7 per view

Sentiment

Positive

Content Safety

Political Content

10.0%

⚡ Moderate

Religious Content

30.0%

⚠️ High Risk

4 posts

⚠️ Controversial Content

Collaboration Readiness

Willingness

Ready

Past Collabs

@FirstcryIndia, @mother.ly, @curatiobaby

Engagement Rate

0.68%

Evaluation Factors

Brand Safety

8/10

Points: 24/30 excellent

Political Content

10.0%

Points: 0/20 poor

Religious Content

30.0%

Points: 0/20 poor

Willingness to Work

Yes

Points: 15/15 excellent

Past Collaborations

Yes

Points: 10/10 excellent

Engagement Rate

0.68%

Points: 0.7/5 fair

Product Category Suitability

Fashion

8/10

✓ Excellent

Travel

7/10

○ Good

Food

6/10

○ Good

Beauty

5/10

○ Good

Tech

4/10

- Fair

Fitness

3/10

- Fair

Important Considerations

High religious content may limit brand partnership opportunities

Complete Analysis Data

Influencer Info

Name Surbhi Choudhary

Age 30 yrs

Gender Female

Category Mom Blogger

Content Type Lifestyle shots, parenting tips, family activities, educational content

Brand & Pricing

Brand Safety 8/10

Est. Price (CPV) ₹39,720 – ₹2,78,037

Sentiment Positive

Audience

Interests Parenting tips, child development, family activities, educational toys, festive celebrations

Income Level Middle to upper-middle class

Post Performance Timeline

Engagement Over Time

Likes

Comments

Engagement %

Posts (24)

Open

❤️ 8 💬 1

#Collaboration with @FirstcryIndia Republic Day is not just a date on the calendar, it’s a feeling ...

#SpiritofIndiaFirstcry26 #Spiritofindia2026 #FussNowAtFirstcry

Jan 30, 2026

Open

❤️ 6 💬 1

#Collaboration with @FirstcryIndia Makar Sankranti marks the joy of new beginnings, brighter days, ...

#Collaboration

Jan 17, 2026

Open

❤️ 10 💬 0

Apsara brought the magic of winter alive at Hamleys Wonderland 🎄✨ From splashes of color to hands-on...

Dec 27, 2025

Open

❤️ 13 💬 1

✨ Stepping into a real-life Christmas wonderland! 🎄🎠 From sparkling lights to immersive zones, Haml...

Dec 27, 2025

Open

❤️ 5 💬 1

#collaboration with @FirstcryIndia Winter is here, and my little one absolutely loves this season ...

#winterswithfirstcry25 #WinterReadywithFirstCry #ShopAtFirstcry

Dec 01, 2025

Open

❤️ 9 💬 0

#collaboration with @firstcryindia Lately, my little one has been *obsessed* with **Lego** and **be...

#PlayOnWithFirstCry #firstcrytoyscollection #FirstCryPlayZone

Dec 01, 2025

Open

❤️ 24 💬 1

#Collaboration with @FirstcryIndia As winter begins to wrap our homes in its cool embrace, our litt...

#Collaboration

Nov 29, 2025

Open

❤️ 4 💬 0

#Collaboration with @FirstcryIndia Diwali is all about family traditions, spreading joy, and creati...

#Collaboration

Oct 09, 2025

Open

❤️ 6 💬 2

#incollaboration with @firstcryindia ✨Ganpati Bappa Morya!✨ Festivals are all about togetherness, ...

#ShopAtFirstcry #incollaboration #GaneshChaturthiwithfirstcry25

Aug 30, 2025

Open

❤️ 19 💬 2

#collaboration with @FirstcryIndia Some bonds are made by heart, not just by blood—and Raksha Bandh...

#ShopAtFirstcry #rakshabandhan #kidsethnicwear

Aug 11, 2025

Open

❤️ 5 💬 0

#collaboration with @FirstcryIndia **The wait is finally over, and I’m beyond thrilled – the #MomOf...

#MomOfAllSales25 #MomOfAllSalesJul25 #MOASJuly25

Jul 11, 2025

Open

❤️ 12 💬 0

#collaboration with @FirstcryIndia Summer holidays are here, and my little one is living their best...

#FussNowAtFirstcry #collaboration #firstcry

May 26, 2025

Open

❤️ 708 💬 11

This boy is inspiration to so many❤ Show this to your kids. Save and share..!!!

Mar 21, 2022

Open

❤️ 94 💬 36

Do you know how early you should start teaching your child? Do you know what exactly to teach your...

Jan 10, 2022

Open

❤️ 2,257 💬 107

This mama's restless night of sleep shows a glimpse into all the unseen work moms do. It's no wonder...

Jan 07, 2022

Open

❤️ 571 💬 14

"Like" and Follow @thatpeppymum for parenting tips and kids related activities. ⁣⁣ . ⁣⁣ . Share wit...

#viralvideo #viral #trendingreels

Jan 03, 2022

Open

❤️ 46 💬 0

Important - #save & #share Cold, dry outdoor air and indoor heating can rob skin of its natural moi...

#share #save

Dec 31, 2021

Open

❤️ 352 💬 40

#save and #share Kids often get dirty while playing and that's how they grow and learn during earl...

#share #save

Oct 28, 2021

Open

❤️ 7,449 💬 138

I was amazed the moment I saw this film by @firstcryindia because I can relate to it so much. . . I...

#share #save #fussyisfantastic

Aug 19, 2021

Open

❤️ 328 💬 6

#share and #save this beautiful story by @unicefindia on positive parenting. Toys don't have gender....

#share #save

Jul 08, 2021

Open

❤️ 100 💬 0

Jun 17, 2021

Open

❤️ 1,350 💬 55

This one is for the dads who play often, care too much and love with their whole heart. We couldn't ...

Jun 07, 2021

Open

❤️ 1,713 💬 45

Give your child a much-needed confidence boost and security by giving him the freedom to explore his...

#toddlersofinstagram #raisingkings #positiveparenting

May 17, 2021

Open

❤️ 168 💬 56

Loved the dialogues, the acting, the story, and most importantly the fact that #TheMarriedWoman did ...

#TheMarriedWoman

Mar 08, 2021