sokeepwalking

Ajay Nayyar 🧿

1,170 Posts

7,987 Followers

4,147 Following

Bio

🧿National Advocacy Head @diageo 🇮🇳
🍸Host & Educator @worldclassin
🥃Spirits Storyteller & Whisky Expert
📷Review Bars & Cocktails
🏆Jury @30bestbarsin

https://linktr.ee/sokeepwalkingg

Contact & Details

Brand Collaboration Assessment

Overall Suitability

HIGH

✓ Safe for most brands

Brand Safety

8/10

✓ Excellent

Collaboration Ready

✓ YES

Open to partnerships

Controversy Risk

LOW

✓ Clean content

✓ Recommended: Safe for brand collaborations with high brand safety score and clean content.

Audience Analytics

Age Demographics

Gender Distribution

Top Cities

Ethnicity Distribution

Language Distribution

Language data not available

Key Metrics

85.0%

Audience Credibility

771

Avg Reach

Posting Frequency

0.1

Posts/Week

7.42%

Last 8 Posts Avg

6.18%

Last 10 Posts Avg

6.44%

Last 24 Posts Avg

improving

Hashtags Word Cloud

Mentions & Collaborations

@sahil_negi28

1 time

Total Eng.

4,537

Avg/Post

4,537

@thebarbehind

1 time

Total Eng.

4,537

Avg/Post

4,537

@smoke.bitters

1 time

Total Eng.

3,359

Avg/Post

3,359

@the_baldbartender

2 times

Total Eng.

412

Avg/Post

206

@withregram

4 times

Total Eng.

326

Avg/Post

@barc.cocktails

1 time

Total Eng.

250

Avg/Post

250

@thesingletonwhisky

2 times

Total Eng.

204

Avg/Post

102

@lair.newdelhi

1 time

Total Eng.

162

Avg/Post

162

@tanqueraygin

1 time

Total Eng.

162

Avg/Post

162

@the__spirit_soul

1 time

Total Eng.

162

Avg/Post

162

@smokelabofficial

1 time

Total Eng.

Avg/Post

@tulleeho

1 time

Total Eng.

Avg/Post

@uncles_colombo

1 time

Total Eng.

Avg/Post

@pod.delhi

1 time

Total Eng.

Avg/Post

@sokeepwalking

1 time

Total Eng.

Avg/Post

Showing top 15 of 27

Collaboration Readiness Assessment

Overall Readiness Score

94%

94/100

EXCELLENT

Recommendation

Highly recommended for brand collaborations. Strong safety profile and engagement metrics.

Brand Safety & Pricing

Brand Safety

8/10

Est. Post Price (CPV range)

₹8,652 – ₹60,567

86,524 views × ₹0.1–₹0.7 per view

Sentiment

Positive

Content Safety

Political Content

0.0%

✓ Low Risk

Religious Content

0.0%

✓ Low Risk

✓ Safe for Brands

Collaboration Readiness

Willingness

Ready

Past Collabs

@diageo, @tanqueray, @the_baldbartender, @smokelabofficial, @lair.newdelhi

Engagement Rate

5.47%

Evaluation Factors

Brand Safety

8/10

Points: 24/30 excellent

Political Content

0.0%

Points: 20/20 excellent

Religious Content

0.0%

Points: 20/20 excellent

Willingness to Work

Yes

Points: 15/15 excellent

Past Collaborations

Yes

Points: 10/10 excellent

Engagement Rate

5.47%

Points: 5/5 excellent

Product Category Suitability

Food

10/10

✓ Excellent

Travel

8/10

✓ Excellent

Fashion

3/10

- Fair

Tech

2/10

- Fair

Fitness

2/10

- Fair

Beauty

1/10

- Fair

Complete Analysis Data

Influencer Info

Name Ajay Nayyar

Age 35 yrs

Gender Male

Category Wine/spirits

Content Type Food photography, lifestyle shots, bar reviews, cocktail presentations

Brand & Pricing

Brand Safety 8/10

Est. Price (CPV) ₹8,652 – ₹60,567

Sentiment Positive

Audience

Interests Cocktails, spirits, bar culture, hospitality, food reviews, mixology, nightlife

Income Level Middle to upper-middle class

Post Performance Timeline

Engagement Over Time

Likes

Comments

Engagement %

Posts (24)

Open

❤️ 155 💬 7

This menu stayed with me not just because of how it tastes, but because of how thoughtfully it’s bee...

Jan 17, 2026

Open

❤️ 98 💬 1

@smokelabofficial vodka ! SmokeLab Vodka Liquid Gold | Indian luxury vodka | 24-carat edible gold ...

Jan 09, 2026

Open

❤️ 249 💬 1

As Diageo World Class begins its journey in Nepal with a bartakeover with @the_baldbartender at @bar...

Jan 03, 2026

Open

❤️ 96 💬 2

This speakeasy bar in Delhi is hidden behind a chocolate and coffee shop in GK. Inside is @pod.delhi...

Dec 27, 2025

Open

❤️ 86 💬 2

Nothing can beat age old ✨hospitality✨ Catch the full conversation with our favourite alcohol educa...

#justbecause

Dec 16, 2025

Open

❤️ 259 💬 4

A word of warning- You are seeing world Class Portraits from Colombo- Sri Lanka 🇱🇰 Great cities ar...

Dec 14, 2025

Open

❤️ 416 💬 7

Dec 12, 2025

Open

❤️ 3,342 💬 17

Tuk-tuks, coconut groves and the charm of Hiriketiya… Ended up at Asia’s No.14 bar with no reservati...

Dec 05, 2025

Open

❤️ 136 💬 4

329/A, Thadani House, Opp. Indian Coast Guard, Worli Village, Mumbai. A little guessing game for all...

Dec 04, 2025

Open

❤️ 50 💬 4

Two days ago it was the Singleton Analogue Jams at @thelupagram where the music takes a turn and the...

Nov 29, 2025

Open

❤️ 92 💬 7

I’ve visited bars across countries, cities, and timelines… but every once in a while you walk into a...

Nov 21, 2025

Open

❤️ 4,523 💬 14

Walked into this newly opened place called The Bar Behind @thebarbehind literally hidden behind a sa...

Oct 17, 2025

Open

❤️ 64 💬 0

World Class Sydney 2022

Sep 15, 2022

Open

❤️ 83 💬 1

Make way for an array of experiences that will showcase the ultimate in global cocktail culture, fun...

#worldclassindia #drinkresponsibly #diageoindia

Jun 27, 2022

Open

❤️ 61 💬 0

Posted @withregram • @lbbdelhincr Served in an ornate whisky glass, this cocktail is an epicurean de...

#TheSingletonIndia #TheSingleton #NoSingleWay

Apr 06, 2022

Open

❤️ 149 💬 1

Posted @withregram • @thesingletonwhisky Mmmm, the smell of baked apples, of brown sugar… Nothing l...

#ThisWillBeGood #thesingletonindia #TheSingleton

Jan 01, 2022

Open

❤️ 61 💬 0

Posted @withregram • @novotelnewdelhiaerocity Cocktails and conversation at the newly launched #quoi...

#tanquerayindia #tanqueray #quoinalfresco

Dec 24, 2021

Open

❤️ 45 💬 0

A one-of-a-kind embodiment of the art of feasting has been created by The Singleton, as part of a ne...

#TheSingleton #TheSingleton39 #Singleton

Dec 14, 2021

Open

❤️ 54 💬 0

Posted @withregram • @thesingletonwhisky Ooooh, drinks trolley! You always bring the good stuff. En...

#NoSingleWay #TheSingleton #ThisWillBeGood

Nov 27, 2021

Open

❤️ 192 💬 0

Let’s be unapologetic when it come #singletonofglendullan ! Your whisky your money! Drink it the way...

#MaltLovers #udaipur #cocktails

Oct 20, 2021

Open

❤️ 75 💬 0

With the World Class Global Finals just a few days away, @stanleytucci, actor and aspiring bartender...

#WorldClassIndia #WorldClass2021 #WorldClass

Jul 02, 2021

Open

❤️ 34 💬 0

The Round 1 of World Class 2021 is now in its final stages! Here's @mixandtravel, winner of the Indi...

#worldclassin #WorldClass2021 #WorldClass

Feb 20, 2021

Open

❤️ 35 💬 0

#WalkInWithJohnnie Everything came to a stop. But gradually, we've started walking again. Thank you ...

#WalkInWithJohnnie #JohnnieWalkerIndia #JohnnieWalker

Feb 07, 2021

Open

❤️ 54 💬 0

Verified The countdown to World Class Madrid 2021 is on. In 2021, the World Class Bartender of the Y...

#WorldClass2021 #worldclass #truespirit

Jan 17, 2021