ritup_diaries

Ritu Passari | Luxury Lifestyle Influencer

991 Posts

51,242 Followers

4,455 Following

Bio

Luxury living. Real opinions. Zero filters.
📍 Pune · Fashion · Food · Travel · Beauty
CEO: ScaleatriX
✉️ Collabs with brands I actually believe in

Contact & Details

Phone

Not provided

Contact Method

bio

Location

Pune, Maharashtra, India

Brand Collaboration Assessment

Overall Suitability

HIGH

✓ Safe for most brands

Brand Safety

9/10

✓ Excellent

Collaboration Ready

✓ YES

Open to partnerships

Controversy Risk

LOW

✓ Clean content

✓ Recommended: Safe for brand collaborations with high brand safety score and clean content.

Audience Analytics

Age Demographics

Gender Distribution

Top Cities

Ethnicity Distribution

Language Distribution

Language data not available

Key Metrics

75.0%

Audience Credibility

583

Avg Reach

Posting Frequency

0.1

Posts/Week

0.96%

Last 8 Posts Avg

1.08%

Last 10 Posts Avg

0.76%

Last 24 Posts Avg

improving

Hashtags Word Cloud

Mentions & Collaborations

@maccosmeticsindia

5 times

Total Eng.

765

Avg/Post

153

@maybelline

5 times

Total Eng.

765

Avg/Post

153

@mynykaa

5 times

Total Eng.

693

Avg/Post

139

@nykaabeauty

4 times

Total Eng.

629

Avg/Post

157

@kaybykatrina

4 times

Total Eng.

615

Avg/Post

154

@adidas

1 time

Total Eng.

603

Avg/Post

603

@dcmumbai

1 time

Total Eng.

603

Avg/Post

603

@forevernew_india

1 time

Total Eng.

603

Avg/Post

603

@westsidestores

1 time

Total Eng.

603

Avg/Post

603

@zara

1 time

Total Eng.

603

Avg/Post

603

@thebodyshopindia

4 times

Total Eng.

599

Avg/Post

150

@lorealindia

4 times

Total Eng.

599

Avg/Post

150

@trysugar

3 times

Total Eng.

551

Avg/Post

184

@swissbeautycosmetics

3 times

Total Eng.

535

Avg/Post

178

@lagirlcosmetics

2 times

Total Eng.

385

Avg/Post

193

Showing top 15 of 36

Collaboration Readiness Assessment

Overall Readiness Score

92.7%

92.7/100

EXCELLENT

Recommendation

Highly recommended for brand collaborations. Strong safety profile and engagement metrics.

Brand Safety & Pricing

Brand Safety

9/10

Est. Post Price (CPV range)

₹7,316 – ₹51,216

73,165 views × ₹0.1–₹0.7 per view

Sentiment

Positive

Content Safety

Political Content

0.0%

✓ Low Risk

Religious Content

0.0%

✓ Low Risk

✓ Safe for Brands

Collaboration Readiness

Willingness

Ready

Past Collabs

@maccosmeticsindia, @maybelline, @mynykaa, @thebodyshopindia, @kaybykatrina, @lorealindia, @nykaabeauty

Engagement Rate

0.65%

Evaluation Factors

Brand Safety

9/10

Points: 27/30 excellent

Political Content

0.0%

Points: 20/20 excellent

Religious Content

0.0%

Points: 20/20 excellent

Willingness to Work

Yes

Points: 15/15 excellent

Past Collaborations

Yes

Points: 10/10 excellent

Engagement Rate

0.65%

Points: 0.7/5 fair

Product Category Suitability

Beauty

10/10

✓ Excellent

Fashion

9/10

✓ Excellent

Food

8/10

✓ Excellent

Travel

7/10

○ Good

Tech

5/10

○ Good

Fitness

4/10

- Fair

Complete Analysis Data

Influencer Info

Name Ritu Passari

Age 30 yrs

Gender Female

Category Blogger

Content Type Food photography, lifestyle shots, beauty tutorials, travel destinations

Location Pune, Maharashtra

Country India

Brand & Pricing

Brand Safety 9/10

Est. Price (CPV) ₹7,316 – ₹51,216

Sentiment Positive

Audience

Interests Fashion, Beauty, Food, Travel, Lifestyle, Makeup, Skincare

Income Level Middle to Upper-middle class

Post Performance Timeline

Engagement Over Time

Likes

Comments

Engagement %

Posts (24)

Open

❤️ 71 💬 50

Hello, Insta Family ❤️😇 Let's learn and grow🤌🏽 #ritupdiaries #aboutme #punefashionblogger #Punelu...

#ritupdiaries #Puneluxury #punefashionblogger

Mar 30, 2026

Open

❤️ 599 💬 69

📍Nashville Fried Chicken ... the new buzz in town for their crispy fried chicken and chicken burgers...

#punegram #LuxuryFinds #friedchicken

Mar 29, 2026

Open

❤️ 611 💬 82

No Bleach Hair Balayage📍Manasee Studio, Kalyani Nagar 😇 Honestly loving the look, softness and shin...

#HairBalayage #puneblogger #Puneluxury

Mar 26, 2026

Open

❤️ 403 💬 96

This one is from Kolkata — light, flowy and full of character… just how I like it ❤️ #RitupDiaries ...

#dhurandhar #Kolkatasaree #Punefashionblogger

Mar 24, 2026

Open

❤️ 50 💬 52

Absolutely loving this LED face mask by Winston Super easy to use, wireless, and perfect for at-hom...

#punefashionblogger #ritupdiaries #amazonfinds

Mar 23, 2026

Open

❤️ 546 💬 56

Why do you follow me 🙆 (pune fashion blogger, lifestyle influencer india, outfit inspiration, daily...

#punecreators #thankfullgratefullblessed #ritupdiaries

Mar 21, 2026

Open

❤️ 586 💬 76

Hoping on to the trend #punegram 🤌🏽 #punecreators #punebeauty #discoverpage #trendinghashtags

#trendinghashtags #punegram #punecreators

Mar 19, 2026

Open

❤️ 536 💬 67

Outfit 📍Jumpsuit @adidas ...yes ...strange right 😅 what a find 🤌🏽 Jacket @dcmumbai Accessories @we...

#punegram #OOTDReels #LuxuryFinds

Mar 17, 2026

Open

❤️ 984 💬 82

Women Who Sweat, Glow & Grow Together 💚 Spent my Women’s Day morning exactly how it should be - sur...

#WomensDayPune #WellnessCommunity #RitupDiaries

Mar 15, 2026

Open

❤️ 494 💬 41

#WeddingSeasonStyle #punegram #punefashionblogger #explorepage #ritupdiaries

#explorepage #WeddingSeasonStyle #ritupdiaries

Mar 14, 2026

Open

❤️ 187 💬 65

Happy Holi 😇 ... in another dimension it would look like this 🤌🏽❤️⭐ #happyholi❤️ #ʜᴏʟɪ2026 #punefas...

#happyholi❤️ #ʜᴏʟɪ2026 #punefashionblogger

Mar 03, 2026

Open

❤️ 535 💬 50

📍Mister Merchant, Kalyani Nagar 🤌🏽 Witnessed a beautiful Sufi night — soulful live music, a mind-bl...

#LiveMusicLovers #punemusicians #PuneNights

Jan 30, 2026

Open

❤️ 175 💬 124

Ethnic looks from Label DC — each one timeless, versatile, and thoughtfully crafted. A reversible c...

#IndianEthnicWear #ModernEthnic #mumbaibloggers

Jan 26, 2026

Open

❤️ 259 💬 8

I’ve just found my acne-fighter! ✨ Plum’s Green Tea Pore Cleansing Face Wash is solving all my acne...

#TalkCleanToMe™ #skincareblogger #skincareblog

Apr 19, 2022

Open

❤️ 29 💬 3

#ad Guys, I was so tired of the false claims made by some of the hair care brands. But sab bakwaas ...

#TimeLagegaParBaalBachenge #ShampooKaSach #SebamedpH5point5

Dec 17, 2021

Open

❤️ 97 💬 68

Sharing a simple festive look makeup tutorial 🤗💕😇 Products used 🤩 Strobe cream @maccosmeticsindia ...

Nov 08, 2021

Open

❤️ 106 💬 114

A simple makeup tutorial on creating a day look 😇🤜🥰 Comment below and share feedback List of produc...

#trendingmakeuplooks #wearmakeup #themakeup

Aug 10, 2021

Open

❤️ 69 💬 25

❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️ A lot of your wanted an elaborate video on how to exactly use this Jade Fa...

#startyoung #skinmassage #skincareroutine

Jun 15, 2021

Open

❤️ 94 💬 56

It was a fun day when I decided to do and teach a simple makeup look to my lovelyyyyy mommy. Her gor...

#simplemakeuptutorial #simplemakeup #productreview

May 26, 2021

Open

❤️ 146 💬 20

Monday Blues 🤷‍♀️ Well no more get ready with me for those Zoom Calls with clients 🥰❤️😇 #minimalisti...

#yetclassy #workfromhome #wfhlook

May 16, 2021

Open

❤️ 59 💬 5

My attempt to show you all how I do my simple basic day wear makeup. I am not a pro for sure but I t...

#studiofix #strobecream #stilllearningeveryday

Dec 16, 2020

Open

❤️ 49 💬 2

Loved this creative new kit by Cello @cellowriting to keep the kids busy and happy this winter vacat...

#teachthemyoung #ritupassari #getcreativewithcellocolourup

Dec 07, 2020

Open

❤️ 37 💬 3

This song has always been close to our hearts 😍glad he is also picking it up 😊🥰😇 #guitar #musicisl...

#teachthemyoung #musicislife #guitar

Sep 30, 2020

Open

❤️ 25 💬 1

This lockdown has given kids a chance to explore activities beyond academics. One such thing for Rey...

#whitehatjr #teachthemyoung #coding

Sep 22, 2020