puru_mum_mum

Kanika kumar

900 Posts

29,088 Followers

3,328 Following

Bio

Motherhood , lifestyle & travel , UGC creator
#Lifestyle #worklife #momlife #prayaan #affirmwith_pmm #travelwithme

Contact & Details

bhagat2290@gmail.com

Phone

9999810449

Contact Method

bio

Location

Delhi, India, India

Brand Collaboration Assessment

Overall Suitability

MEDIUM

⚡ Review recommended

Brand Safety

8/10

✓ Excellent

Collaboration Ready

✓ YES

Open to partnerships

Controversy Risk

MEDIUM

✓ Clean content

✓ Recommended: Safe for brand collaborations with high brand safety score and clean content.

Audience Analytics

Age Demographics

Gender Distribution

Top Cities

Ethnicity Distribution

Language Distribution

Breakdown:

English

60.0%

Hindi

30.0%

Punjabi

10.0%

Key Metrics

75.0%

Audience Credibility

366

Avg Reach

Reels Performance

Total Reels

801

Avg Views

Avg Likes

11.11%

Engagement

Posting Frequency

0.1

Posts/Week

0.16%

Last 8 Posts Avg

0.19%

Last 10 Posts Avg

0.84%

Last 24 Posts Avg

declining

Hashtags Word Cloud

Mentions & Collaborations

@momspresso

4 times

Total Eng.

2,279

Avg/Post

570

@bergerpaintsindia

1 time

Total Eng.

1,141

Avg/Post

1,141

@domsindia

1 time

Total Eng.

1,037

Avg/Post

1,037

@dyson_india

1 time

Total Eng.

623

Avg/Post

623

@freeskoutapp

1 time

Total Eng.

486

Avg/Post

486

@sanfe_for_women

1 time

Total Eng.

486

Avg/Post

486

@jantaarmyofficial

1 time

Total Eng.

395

Avg/Post

395

@houseoflaxmipati

1 time

Total Eng.

395

Avg/Post

395

@malikshivaay

1 time

Total Eng.

395

Avg/Post

395

@monak4498

1 time

Total Eng.

395

Avg/Post

395

@pallavi_momtastic

1 time

Total Eng.

395

Avg/Post

395

@gritzoindia

1 time

Total Eng.

336

Avg/Post

336

@momspressomymoney

1 time

Total Eng.

336

Avg/Post

336

@emamihealthyandtasty

1 time

Total Eng.

295

Avg/Post

295

@rohit20077

2 times

Total Eng.

253

Avg/Post

127

Showing top 15 of 34

Collaboration Readiness Assessment

Overall Readiness Score

69.8%

69.8/100

GOOD

Recommendation

Good candidate for collaborations. Review content for brand alignment.

Brand Safety & Pricing

Brand Safety

8/10

Est. Post Price (CPV range)

₹1,904 – ₹13,326

19,037 views × ₹0.1–₹0.7 per view

Sentiment

Positive

Content Safety

Political Content

0.0%

✓ Low Risk

Religious Content

10.0%

⚡ Moderate

2 posts

✓ Safe for Brands

Collaboration Readiness

Willingness

Ready

Past Collabs

@firstcryindia, @momspresso, @babyhug, @fortuneparkeastdelhi, @domsindia, @emamihealthyandtasty

Engagement Rate

0.84%

Evaluation Factors

Brand Safety

8/10

Points: 24/30 excellent

Political Content

0.0%

Points: 20/20 excellent

Religious Content

10.0%

Points: 0/20 poor

Willingness to Work

Yes

Points: 15/15 excellent

Past Collaborations

Yes

Points: 10/10 excellent

Engagement Rate

0.84%

Points: 0.8/5 fair

Product Category Suitability

Travel

9/10

✓ Excellent

Fashion

8/10

✓ Excellent

Beauty

6/10

○ Good

Food

5/10

○ Good

Tech

4/10

- Fair

Fitness

3/10

- Fair

Complete Analysis Data

Influencer Info

Name Kanika kumar

Age 30 yrs

Gender Female

Category Digital creator

Content Type Lifestyle shots, family moments, travel experiences, product promotions

Location Delhi, India

Country India

Brand & Pricing

Brand Safety 8/10

Est. Price (CPV) ₹1,904 – ₹13,326

Sentiment Positive

Audience

Interests Motherhood, lifestyle, travel, family activities, parenting tips, fashion, kids' products

Income Level Middle to upper-middle class

Post Performance Timeline

Engagement Over Time

Likes

Comments

Engagement %

Posts (24)

Open

❤️ 19 💬 1

collaboration with @firstcryindia @babyhug Loving the cute Disney character prints, comfy fabric, ...

#FussNowAtFirstcry #FirstcryDisneyGram26 #Disneyfashionwithfirstcry26

Feb 06, 2026

Open

❤️ 31 💬 1

From bhajan sandhya to bhajan jamming…… omg this is called growth!! PS: The millennial mummas #mi...

#millennialmom #bhajanjamming

Feb 02, 2026

Open

❤️ 20 💬 5

#Collaboration with @firstcryindia Celebrating the Spirit of India Sale 🇮🇳 A celebration of unity, ...

#SpiritofIndiaFirstcry26 #Spiritofindia2026 #FussNowAtFirstcry

Jan 21, 2026

Open

❤️ 74 💬 21

It feels good 😊 #lifestyleblogger #newskill #crocheting #trendinreels #delhimominfluencer

#trendinreels #newskill #lifestyleblogger

Jan 16, 2026

Open

❤️ 65 💬 9

old pictures from 2016 is trending, and if it’s about nostalgia, I have to share then 2016 was a t...

#trend2016 #nostaligia #backtomemorylane

Jan 16, 2026

Open

❤️ 54 💬 7

#us #trendingreels♥️ #justforfunreels #bettertogether #viralvideos

#viralvideos #us #trendingreels♥️

Jan 07, 2026

Open

❤️ 28 💬 3

#Collaboration with @firstcryindia Wishing you all a warm and joyful Lohri 🌾🔥 For us, it’s all abo...

#SankrantiwithFirstcry26 #SankrantiwithFirstcry #LohriwithFirstcry26

Jan 06, 2026

Open

❤️ 32 💬 4

Worry less , enjoy to the fullest 🧿 Happy new year everyone #2026 #newyear #happiness #stayfocus

#stayfocus #newyear #happiness

Jan 01, 2026

Open

❤️ 105 💬 9

Enough of 6-7 #67 #millenialmom #delhimoms #lifestyleblogger #mominfluencer

#mominfluencer #millenialmom #lifestyleblogger

Dec 23, 2025

Open

❤️ 48 💬 5

We had a lovely Christmas day 🤍🎄 This boy had a funtastic time playing games and enjoying all the ac...

#delhimominfluencer #delhimomblogger #christmastimeishere

Dec 22, 2025

Open

❤️ 446 💬 591

🎉 I’m hosting the ultimate DOMS December Fiesta for YOU! 🎄✨ To participate, simply answer the 2 fun...

#StationeryLove #RiddleTime #GiveawayIndia

Dec 18, 2025

Open

❤️ 21 💬 2

#Collaboration with @FirstcryIndia Winter is his happy season — cosy mornings, sunny playtime and e...

#winterswithfirstcry25 #WinterReadywithFirstCry #ShopAtFirstcry

Nov 21, 2025

Open

❤️ 1,075 💬 66

When children are encouraged to explore their ideas and feelings through art, I truly feel they are ...

#washablepaint #wallpaint #NoDaagNoDhabbaOnlyBeautifulWalls

May 16, 2022

Open

❤️ 228 💬 67

Immunity is a very essential part of our lives, but we still end up missing out on it. For some it i...

#momlife #SmartBalanceImmunityBoosterOil #momknowsbest

Jan 05, 2022

Open

❤️ 269 💬 67

The things which we find are healthier aren’t the choice of kid’s plates. Everyone says that PURU ...

#collaboration #approvedby50000moms #gritzo

Dec 23, 2021

Open

❤️ 510 💬 113

#incollaborationwith #dysonpurifier Diwali comes with its cleaning rituals. Every corner of the h...

#incollaborationwith #dysonpurifier #dysonhome

Nov 01, 2021

Open

❤️ 49 💬 19

#incollaborationwith Through the blur, I wondered if I was alone or if other parents felt the same...

#incollaborationwith #fussyisfantastic #belikeafussymom

Aug 17, 2021

Open

❤️ 186 💬 33

🎆 The most precious thing in this world is a smile on the face of a child. Happy Children's Day to e...

#StudentsBhiTeachersHain #HappyChildrensDay

Nov 14, 2020

Open

❤️ 432 💬 54

🎉💗🔥 🌱☀️ Switching to @sanfe_for_women was one of the recent decisions that I’m so proud & happy of. ...

#vocalforlocal #sanfe #organicpads

Sep 22, 2020

Open

❤️ 268 💬 16

Children between the age of 1-5 years are beginning to explore patterns and shapes, compare sizes an...

#smartmomsmartbaby #momlife #mathswithfun

Jun 04, 2020

Open

❤️ 365 💬 30

Let's take a step towards building a self reliant India, an #AtmanirbharBharat by forming a Janta Ar...

#VocalForLocal #techdriven #selfreliance

May 27, 2020

Open

❤️ 174 💬 5

No matter how old I get, I always want mom . Be it an advice in life or simple rules at home or even...

#weallneedmom #nomatterwhat #myfamily❤️

May 10, 2020

Open

❤️ 128 💬 12

#funnylipschallenge We are all in lockdown at our homes but we definitely are not locked down from ❤...

#quarantine #moms #masti

Apr 21, 2020

Open

❤️ 88 💬 10

Sneak peak to tha happy quarantine activity . We had super duper fun in making it.. hope you will en...

#teachersofinstagram #stayhomestaysafe #quarentineandchill

Apr 18, 2020