NIHARIKA GUPTA | DELHI NCR
3,412
Posts
5,23,552
Followers
4,898
Following
Bio
✨23✨🗺️On a mission to explore the extraordinary ✈️
🧿CAFE & HOTEL REVIEWS | RECIPES | TRAVEL✨
💵 DM FOR PAID COLLABS
💌platterandpaths@gmail.com
Contact & Details
Email
platterandpaths@gmail.com
Phone
9643091840
Contact Method
bio
Location
Delhi NCR, India
Category
Blogger / Food & Travel
Content Type
Food photography, lifestyle shots, travel destinations
Gender
Female
Age
23 yrs
Language
Hindi (55%), English (40%), Punjabi (5%)
Est. Post Price (CPV)
₹37,97,867 – ₹2,65,85,068
3,79,78,668 views × ₹0.1–₹0.7 CPV
Account Type
personal
Good Relations
No
Business Category
Blogger
Brand Collaborations
@pizzahut_india
@funkerzz_bunkerzz
@pattam.official
81,415
Avg Likes/Post
419
Avg Comments/Post
29,30,953
Total Likes
15,079
Total Comments
15.63%
Engagement Rate
₹37,97,867 – ₹2,65,85,068
Est. Post Price (CPV)
3,79,78,668 views × ₹0.1–0.7
Brand Collaboration Assessment
Overall Suitability
HIGH
✓ Safe for most brands
Brand Safety
8/10
✓ Excellent
Collaboration Ready
✓ YES
Open to partnerships
Controversy Risk
LOW
✓ Clean content
✓ Recommended: Safe for brand collaborations with high brand safety score and clean content.
Audience Analytics
Age Demographics
Gender Distribution
Top Cities
Ethnicity Distribution
Language Distribution
Breakdown:
Hindi
55.0%
English
40.0%
Punjabi
5.0%
Key Metrics
85.0%
Audience Credibility
0.00%
Growth Rate
58,893
Avg Reach
Reels Performance
15
Total Reels
24,69,960
Avg Views
39,137
Avg Likes
1.59%
Engagement
Posting Frequency
0.4
Posts/Week
0.27%
Last 8 Posts Avg
0.27%
Last 10 Posts Avg
7.50%
Last 24 Posts Avg
declining
Hashtags Word Cloud
Mentions & Collaborations
@platter_and_paths
29 times
Total Eng.
14,62,721
Avg/Post
50,439
@sovanatnt
1 time
Total Eng.
16,302
Avg/Post
16,302
@mojindia
1 time
Total Eng.
3,495
Avg/Post
3,495
@thepunterhousereloaded
1 time
Total Eng.
1,363
Avg/Post
1,363
@bliss_bubble01
1 time
Total Eng.
1,047
Avg/Post
1,047
@geekappliancesindia
1 time
Total Eng.
684
Avg/Post
684
@geekrobocook
1 time
Total Eng.
684
Avg/Post
684
@indiagatefoods
1 time
Total Eng.
668
Avg/Post
668
@post_productionss
1 time
Total Eng.
445
Avg/Post
445
@shivam.mendiratta16
1 time
Total Eng.
445
Avg/Post
445
@pansari.group
1 time
Total Eng.
275
Avg/Post
275
@birchdelhi
1 time
Total Eng.
201
Avg/Post
201
@houseofroyalsofficial
1 time
Total Eng.
201
Avg/Post
201
@indusflavour
1 time
Total Eng.
201
Avg/Post
201
@qdrestaurant
1 time
Total Eng.
201
Avg/Post
201
Showing top 15 of 16
Collaboration Readiness Assessment
Overall Readiness Score
94%
94/100
Recommendation
Highly recommended for brand collaborations. Strong safety profile and engagement metrics.
Brand Safety & Pricing
Brand Safety
8/10
Est. Post Price (CPV range)
₹37,97,867 – ₹2,65,85,068
3,79,78,668 views × ₹0.1–₹0.7 per view
Sentiment
Positive
Content Safety
Political Content
0.0%
✓ Low Risk
Religious Content
0.0%
✓ Low Risk
✓ Safe for Brands
Collaboration Readiness
Willingness
Ready
Past Collabs
@pizzahut_india, @funkerzz_bunkerzz, @pattam.official
Engagement Rate
15.63%
Evaluation Factors
Brand Safety
8/10
Points: 24/30
excellent
Political Content
0.0%
Points: 20/20
excellent
Religious Content
0.0%
Points: 20/20
excellent
Willingness to Work
Yes
Points: 15/15
excellent
Past Collaborations
Yes
Points: 10/10
excellent
Engagement Rate
15.63%
Points: 5/5
excellent
Product Category Suitability
Food
10/10
✓ Excellent
Travel
9/10
✓ Excellent
Beauty
5/10
○ Good
Tech
4/10
- Fair
Fashion
3/10
- Fair
Fitness
2/10
- Fair
Complete Analysis Data
Influencer Info
Name
Niharika Gupta
Age
23 yrs
Gender
Female
Category
Blogger
Content Type
Food photography, lifestyle shots, travel destinations
Location
Delhi NCR
Country
India
Brand & Pricing
Brand Safety
8/10
Est. Price (CPV)
₹37,97,867 – ₹2,65,85,068
Sentiment
Positive
Audience
Interests
Food, Travel, Recipes, Cafe Reviews, Gaming
Income Level
Middle to upper-middle income
Post Performance Timeline
Engagement Over Time
Likes
Comments
Engagement %
Posts (36)
Open
❤️ 85 💬 9
This Red Door opens to a whole Pan Asian feast 🥢❤️
📍 @thereddoor_delhi , Rajouri Garden, Delhi
Fol...
#exploremore
#khaosuey
#panasian
Mar 31, 2026
Open
❤️ 376 💬 71
Comment “MOMO” For Location List🥟
Follow for Part- 2
Follow- @platter_and_paths
#momo #momos_4k #...
#momoジェル
#momos_4k
#momo
Mar 31, 2026
Open
❤️ 1,124 💬 29
13 years of Biryani Blues and they’re making us the stars 🎉
Order your fav biryani & get The Anniv...
#BiryaniLovers
#BiryaniBlues
#AnniversaryAddOn
Mar 30, 2026
Open
❤️ 2,331 💬 44
5 Best Lunch Recipes you must try❤️
DM for Recipes
Vegetable Biryani
Dal makhani
Kaju Paneer Masal...
#paneerrecipes
#lunchrecipes
#lunch
Mar 30, 2026
Open
❤️ 1,302 💬 26
Tops hai Foodies Ka Choice❤️
Follow- @platter_and_paths
#tops #noodles #explore #hornokplease #mo...
#hornokplease
#explore
#tops
Mar 30, 2026
Open
❤️ 1,335 💬 28
Tag your Gang❤️
📍 @thepunterhousereloaded , Dwarka
Follow- @platter_and_paths
#bogo #bogosale #e...
#explore
#bogo
#bogosale
Mar 29, 2026
Open
❤️ 1,376 💬 20
Watching IPL is fun… but deciding what to eat during the match? Not so much 😩🏏
That’s why I tried B...
#smashyourhunger
#FoodWithFeeling
#ComfortInEverybowl
Mar 28, 2026
Open
❤️ 3,411 💬 345
3 Best Ramen Places in Delhi❤️
Comment for Location🍜
Follow- @platter_and_paths
#ramen #ramensta...
#topplaces
#ramenstagram
#ramen
Mar 28, 2026
Open
❤️ 976 💬 32
Nothing can ever beat desi looks 🌸🕊️❤️
Follow- @platter_and_paths
Desi looks, kurti, most comfort...
Mar 27, 2026
Open
❤️ 39,466 💬 121
Mango Bite, Orange Bite aur Kacha aam Mojito🍹
Follow- @platter_and_paths
#mojito #mojito🍹 #mojito...
#toffee
#mojitotime
#mojito🍹
Mar 27, 2026
Open
❤️ 34,068 💬 192
जय माता दी 🙏🏻❤️
Follow- @platter_and_paths
#ashtami #kanjak #kanyapoojan #navratribhajan #explore
#navratribhajan
#kanyapoojan
#kanjak
Mar 26, 2026
Open
❤️ 15,981 💬 321
Your next DP is waiting… in Greater Noida💙
📍 @sovanatnt
Follow- @platter_and_paths
#greektheme ...
#noidacafes
#greece
#greektheme
Mar 13, 2026
Open
❤️ 422 💬 26
Iss Shivratri ye Rasmalai zarur banana❤️
Follow- @platter_and_paths
#sabudana #sabudanarasmalai #...
#shivratri
#sabudanarasmalai
#sabudana
Feb 11, 2026
Open
❤️ 382 💬 14
Easy dhokla recipe
recipe, cooking, food, foodlover, foodblogger, foodie, homecooking, easyrecipes...
Feb 10, 2026
Open
❤️ 236 💬 29
Happy Teddy Day🧸❤️
Follow- @platter_and_paths
#teddy #teddybear #happyteddyday🐻 #valentinesweek #...
#explorepage✨
#happyteddyday🐻
#teddy
Feb 10, 2026
Open
❤️ 145 💬 56
This Valentine’s week, I took my first love out… FOOD, obviously 💘🍽️
A solo foodie date at #Pacific...
#explorepage✨
#explorer
#pacificmall
Feb 09, 2026
Open
❤️ 937 💬 39
Happy Chocolate Day🍫❤️
Follow- @platter_and_paths
#chocolateday #happychocolateday #explorepage✨ ...
#browniesizzler
#chocolateday
#explore
Feb 09, 2026
Open
❤️ 3,993 💬 70
10 Best Snacks recipes for Shaam ki Choti Moti Bhook😋❤️
1.Crispy Bread Rolls
2.Tandoori Paneer Tikk...
#shaamkasnack
#snacks
#snacksrecipe
Feb 08, 2026
Open
❤️ 991 💬 56
Tag your Valentine❤️
📍 @bliss_bubble01
Follow- @platter_and_paths
#valentine #platter #chocola...
#valentine
#strawberry
#platter
Feb 08, 2026
Open
❤️ 2,834 💬 47
Happy Rose Day🌹❤️
DM for Recipe
Follow- @platter_and_paths
#gulabjamun #gulab #mithai #homerecip...
#roseday
#mithai
#homerecipes
Feb 07, 2026
Open
❤️ 414 💬 31
एक ठहरी हुई शाम, डूबता सूरज और यमुना घाट 🌤️🌼💛🌻
📸- @post_productionss @shivam.mendiratta16
Follow-...
#yamunaghat
#films
#delhi
Feb 06, 2026
Open
❤️ 7,24,656 💬 1,612
Best चाय Recipe❤️
Follow- @platter_and_paths
#chai #kadakchai #chaitime #homerecipe #homestyle #e...
#chai
#chaitime
#exploring
Sep 15, 2025
Open
❤️ 5,88,743 💬 2,346
Chai toh pyaar hai❤️🥰
*DM For Recipe*
Follow- @platter_and_paths
#chai #chailover #tandoorichai☕...
#chai
#chaiislove
#chailover
Sep 10, 2025
Open
❤️ 14,69,501 💬 9,312
Aapko konsi Mithai pasand hai!?😍❤️
.
.
.
#indiansweets #mithai #mithaibox #viral #viralvideos #swe...
#indiansweets
#mithaibox
#mithai
Jul 17, 2024
Open
❤️ 1,430 💬 15
Tag your Special one for Momo Date🤭❤️
Follow : @platter_and_paths
#golgappe #golgappa #golgappelo...
#trendingnow
#trending
#streetfoodindia
Jun 23, 2022
Open
❤️ 6,293 💬 26
TAG Cold Coffee Lovers😍
📍Instafreeze, Amar Colony, Delhi!
FOLLOW- @platter_and_paths
#thefoodieq...
#trendingreels
#trending
#trend
Jun 21, 2022
Open
❤️ 6,541 💬 23
Soya Vegetable Pulao😍🤤
Tag Pulao Lovers🫢
Follow- @platter_and_paths
#pulao #pulaorecipe #tehri #s...
#explorepage✨
#explorepage
#viralvideos
Jun 20, 2022
Open
❤️ 2,447 💬 8
Tag Juice Lovers🍉❤️
📍Khan Market, Delhi!
Follow- @platter_and_paths
#watermelon #watermelonjuice...
#watermelonjuice
#watermelon
#viral
Jun 18, 2022
Open
❤️ 4,576 💬 22
Triple Dhamaka Sandwich😍
📍TRUFFLE DECK, ROHINI!
FOLLOW- @platter_and_paths
#thefoodiequila #sand...
#boireeltime
#viral
#triplecheeseburger
Jun 17, 2022
Open
❤️ 676 💬 8
Rajma Masala using @geekappliancesindia @geekrobocook
#electriccooker #kitchenappliances #kitchena...
#easyrecipes
#southindianfood
#sambar
May 05, 2022
Open
❤️ 659 💬 9
Biryani is not just a food but an emotion!
I am honoured to be celebrating an #EmotionCalledBiryani...
#Ramadaan
#indiakipuraniaadat
#Indiagate
Apr 27, 2022
Open
❤️ 1,162 💬 11
CRISPY POTATO SMILEY😍
Easiest Snacks Recipe❤️
Follow : @platter_and_paths
#paneer #potatosmiley #...
#feature
#eeeeeats
#teatimesnacks
Feb 26, 2022
Open
❤️ 5,306 💬 22
Aloo ki Kachori😍
Ye badia thi, Try karna🤗
Follow : @platter_and_paths
#cholebhature #breadpakoda ...
#tikki
#streetfoodlover
#streetfoodindia
Feb 21, 2022
Open
❤️ 237 💬 38
For all the streetfood Lovers, here’s a healthy option for you to make Tikki Chaat using @pansari.gr...
#thefoodiequila
#streetfoodindia
#streetfood
Jan 25, 2022
Open
❤️ 3,490 💬 5
Paneer Stuffed Kulcha😍
@mojindia
Follow : @platter_and_paths
#paneer #raita #kadhaipaneer #pane...
#eeaaa
#shahipaneer
#recipes
Jan 13, 2022
Open
❤️ 3,051 💬 16
Baarish, Chai aur Pakode😍
Follow : @platter_and_paths
#breadpakoda #breadrecipe #rainyday #rainys...
#breadpakoda
#streetfoodlover
#streetfoodindia
Jan 05, 2022