nykaafashion
BusinessNykaa Fashion
8,877
Posts
18,48,685
Followers
16
Following
Bio
Home to a carefully curated mix of 3000+ brands and 1M+ influencer approved styles.Discover Nykaa Fashion at the link below👇🏻
Contact & Details
Category
Shopping & Retail
Content Type
Fashion promotions, Sale announcements, Influencer collaborations
Est. Post Price (CPV)
₹30,789 – ₹2,15,525
3,07,893 views × ₹0.1–₹0.7 CPV
Good Relations
No
Brand Collaborations
@hm
@pipabella
@rheakapoor
338
Avg Likes/Post
82
Avg Comments/Post
11,149
Total Likes
2,714
Total Comments
0.02%
Engagement Rate
₹30,789 – ₹2,15,525
Est. Post Price (CPV)
3,07,893 views × ₹0.1–0.7
Brand Collaboration Assessment
Overall Suitability
HIGH
✓ Safe for most brands
Brand Safety
8/10
✓ Excellent
Collaboration Ready
✓ YES
Open to partnerships
Controversy Risk
LOW
✓ Clean content
✓ Recommended: Safe for brand collaborations with high brand safety score and clean content.
Audience Analytics
Age Demographics
Gender Distribution
Top Cities
Ethnicity Distribution
Language Distribution
Language data not available
Key Metrics
45.0%
Audience Credibility
204
Avg Reach
Posting Frequency
23.8
Posts/Week
0.01%
Last 24 Posts Avg
stable
Hashtags Word Cloud
Mentions & Collaborations
@nykaafashion
13 times
Total Eng.
6,244
Avg/Post
480
@nykaafashion!
1 time
Total Eng.
2,601
Avg/Post
2,601
@pumaindia
1 time
Total Eng.
1,128
Avg/Post
1,128
@mira.kapoor
1 time
Total Eng.
893
Avg/Post
893
@hm
2 times
Total Eng.
638
Avg/Post
319
@mindpeers.co
1 time
Total Eng.
447
Avg/Post
447
@mommyadventures_with_raahat
1 time
Total Eng.
436
Avg/Post
436
@blogitwithbaani
1 time
Total Eng.
373
Avg/Post
373
@gajra.gang
1 time
Total Eng.
373
Avg/Post
373
@pipabella
1 time
Total Eng.
299
Avg/Post
299
@rheakapoor
1 time
Total Eng.
299
Avg/Post
299
@evebombay
1 time
Total Eng.
297
Avg/Post
297
@nykaafashion,
1 time
Total Eng.
297
Avg/Post
297
@hollygardnerx
1 time
Total Eng.
221
Avg/Post
221
@shimoli_k
1 time
Total Eng.
221
Avg/Post
221
Showing top 15 of 19
Collaboration Readiness Assessment
Overall Readiness Score
89%
89/100
Recommendation
Highly recommended for brand collaborations. Strong safety profile and engagement metrics.
Brand Safety & Pricing
Brand Safety
8/10
Est. Post Price (CPV range)
₹30,789 – ₹2,15,525
3,07,893 views × ₹0.1–₹0.7 per view
Sentiment
Positive
Content Safety
Political Content
0.0%
✓ Low Risk
Religious Content
0.0%
✓ Low Risk
✓ Safe for Brands
Collaboration Readiness
Willingness
Ready
Past Collabs
@hm, @pipabella, @rheakapoor
Engagement Rate
0.02%
Evaluation Factors
Brand Safety
8/10
Points: 24/30
excellent
Political Content
0.0%
Points: 20/20
excellent
Religious Content
0.0%
Points: 20/20
excellent
Willingness to Work
Yes
Points: 15/15
excellent
Past Collaborations
Yes
Points: 10/10
excellent
Engagement Rate
0.02%
Points: 0/5
fair
Product Category Suitability
Fashion
10/10
✓ Excellent
Beauty
8/10
✓ Excellent
Fitness
5/10
○ Good
Travel
4/10
- Fair
Tech
3/10
- Fair
Food
2/10
- Fair
Complete Analysis Data
Influencer Info
Name
Nykaa Fashion
Category
Shopping & Retail
Content Type
Fashion promotions, Sale announcements, Influencer collaborations
Brand & Pricing
Brand Safety
8/10
Est. Price (CPV)
₹30,789 – ₹2,15,525
Sentiment
Positive
Audience
Interests
Fashion, Shopping, Sales, Influencer styles, Trends
Income Level
Middle to Upper-middle class
Post Performance Timeline
Engagement Over Time
Likes
Comments
Engagement %
Posts (33)
Open
❤️ 11 💬 0
If your bag looks like @natasha.luthra’s, you’re doing it right 💗
Pink Love Sale is now LIVE!!
Sho...
Feb 06, 2026
Open
❤️ 23 💬 2
IT’S FINALLYYY HEREEEE 💕
Pink Love Sale is LIVE!✨
Get up to 80% OFF on your absolute favess, only ...
Feb 06, 2026
Open
❤️ 26 💬 0
💝PINK LOVE SALE IS LIVE NOW 💝
✨Influencer-approved styles
✨Major discounts
AND YES UP TO 80% OFF o...
Feb 06, 2026
Open
❤️ 32 💬 1
Your sign to shop like an influencer😙 💅
Get up to 80% OFF on styles they swear by!
💕Pink Love Sale ...
Feb 05, 2026
Open
❤️ 22 💬 1
Influencer approved styles, amazinggggg discountssss and a lotttt more!
We know, it’s justtt wow!!💝...
Feb 05, 2026
Open
❤️ 32 💬 12
Privé members, Nykaa Fashion Pink Love Sale is here early for you with the best stylist and influenc...
Feb 05, 2026
Open
❤️ 292 💬 44
Get UP TO 80% off on stylist and influencer approved styles only at the NYKAA FASHION PINK LOVE SALE...
Feb 04, 2026
Open
❤️ 32 💬 5
Date night dresses or something fun for any upcoming occasion, we’ve got it all💕
Pink Love Sale sta...
Feb 04, 2026
Open
❤️ 52 💬 7
This isn’t a normal sale drop, It’s THE drop🔥
Get ready for up to 80% off during the Pink Love Sale...
Feb 04, 2026
Open
❤️ 43 💬 3
Get ready to bag it ALL 💖⚡️
With offers up to 80% off this Pink Love Sale, starting 6th February.
...
Feb 04, 2026
Open
❤️ 68 💬 9
You’ll want to see this and be a parttttt of this 💕
The Pink Love Sale starts on 6th February💝
Sta...
Feb 03, 2026
Open
❤️ 393 💬 53
Whether it’s a quick coffee stop or a day out, my looks are always sorted with @hm on @nykaafashion
...
#hmxnykaafashion
#HM
#ad
Feb 03, 2026
Open
❤️ 868 💬 21
Spending time alone is a power move, especially when you’re dressed for it; so here’s your reminder ...
Feb 02, 2026
Open
❤️ 169 💬 23
OOTD stress? never heard of her😌
whether it’s a quick dash or a slow coffee sip, my go-to looks are...
#HMxNykaaFashion
#HM
#ad
Feb 02, 2026
Open
❤️ 76 💬 10
Whatever the plan is, we’ve got you!🎀♥️
Shop your favourites from the @nykaafashion app✨
(Valentin...
Feb 02, 2026
Open
❤️ 53 💬 15
🚨Win yourself a ‘Table for One’ at Lupa, Bangalore!🚨
We’re giving away 2 solo dinners worth ₹3,000!...
Feb 01, 2026
Open
❤️ 279 💬 18
One of my favourite forms of self-care is dressing up, this time in a cute Pomelo outfit I found on ...
Feb 01, 2026
Open
❤️ 35 💬 4
Plans tonight?
Just me, my outfit and a table for one. ☺️
Shop Pomelo exclusively on @nykaafashion ...
Feb 01, 2026
Open
❤️ 52 💬 7
If your week doesn’t revolve around sneakers, are you even living? 👟
Level up your sneaker game and...
Feb 01, 2026
Open
❤️ 76 💬 11
🚨Win yourself a ‘Table for One’ at Hylo, Kala Ghoda! 🚨
We’re giving away 2 solo dinners worth ₹3,00...
Jan 31, 2026
Open
❤️ 77 💬 26
🚨Win yourself a ‘Table for One’ at Tranzit, Delhi🚨
We’re giving away 2 solo dinner vouchers worth ₹...
Jan 31, 2026
Open
❤️ 284 💬 15
#Styling101: Our stylist Lehan Devadhia is here to give you all pro tips to style the newly launched...
#Styling101:
#StatementJewellery
#StatementEarrings
May 30, 2023
Open
❤️ 336 💬 32
Incase you missed it ✨ Catcb the conversation between luxury designer Jatin Malik and the Nykaa Fash...
#summerwedding
#NykaaFashionLuxe
#NykaaFashion
May 23, 2023
Open
❤️ 360 💬 16
Spring Summer Indian Wear With KALKI FASHION
Feb 26, 2023
Open
❤️ 211 💬 10
Nykaa Fashion x Cider 💗
In-house Stylists @shimoli_k and @hollygardnerx help decode fashion for all...
#shopcider
#NykaaFashionGlobalStore
#CiderOnNykaaFashion
Jan 19, 2023
Open
❤️ 167 💬 5
WE ARE HERE! 💓
Come join in the fun at 1AQ Farms, Mehrauli with the First in Fashion Festival by @n...
#food
#NykaaFashionxLBB
#style
Dec 10, 2022
Open
❤️ 415 💬 32
Learn how to build your own self-kindness kit this Mental Health Day with @mindpeers.co ✨
#MentalHe...
#SelfKindness
#Selfcare
#MentalHealth
Oct 09, 2022
Open
❤️ 396 💬 40
Some of our favourite picks from Kids Carnival at Nykaa Fashion❤️
Ft. @mommyadventures_with_raahat
Oct 01, 2022
Open
❤️ 335 💬 38
@blogitwithbaani picks her favourites from @gajra.gang 🌸⚡️ Shop ethnic-cool fits only at the 💓🔥 Hot ...
#NykaaFashion
#HottestSaleOfTheYear
#HotPinkSale
Jul 30, 2022
Open
❤️ 789 💬 1,812
📣Giveaway Alert 📣
Follow the instructions and 3 winners stand a chance to win this NordGreen Watch f...
#TheHotPinkSale
#Sale
#NykaaFashion
Jul 27, 2022
Open
❤️ 798 💬 95
We're thrilled to host the much-awaited @mira.kapoor Kapoor x Na-kd Live 😍👚 Head over to the Nykaa F...
#Womanswear
#TheHotPinkSale
#NykaaFashion
Jul 27, 2022
Open
❤️ 823 💬 305
🔥Giveaway Alert 🔥
You want me! I want you baby! 🎶👩🏻🎤This giveaway has got us LEVITATING! 💜 Here's h...
#TheHotPinkSale
#Sale
#NykaaFashion
Jul 26, 2022
Open
❤️ 3,524 💬 42
🔥 Feelin’ Hot Hot Hot! 🚨 Upto 80% off 💖🔥The Nykaa Fashion Hot Pink Sale is Live! 💖🔥Find the hottest ...
#TheHotPinkSale
#Sale
#NykaaFashion
Jul 25, 2022