nonitakalra

Nonita Kalra

740 Posts

37,169 Followers

7,508 Following

Bio

Writer. Journalist. Former EIC @bazaarindia @elleindia

https://luxury.tatacliq.com/theluxelife-2

Contact & Details

Brand Collaboration Assessment

Overall Suitability

HIGH

✓ Safe for most brands

Brand Safety

8/10

✓ Excellent

Collaboration Ready

✓ YES

Open to partnerships

Controversy Risk

LOW

✓ Clean content

✓ Recommended: Safe for brand collaborations with high brand safety score and clean content.

Audience Analytics

Age Demographics

Gender Distribution

Top Cities

Ethnicity Distribution

Language Distribution

Language data not available

Key Metrics

75.0%

Audience Credibility

348

Avg Reach

Posting Frequency

0.1

Posts/Week

0.89%

Last 8 Posts Avg

0.85%

Last 10 Posts Avg

0.63%

Last 24 Posts Avg

improving

Hashtags Word Cloud

Mentions & Collaborations

@amitaggarwalofficial

1 time

Total Eng.

1,005

Avg/Post

1,005

@i.am.it

1 time

Total Eng.

1,005

Avg/Post

1,005

@luxelife_in

12 times

Total Eng.

982

Avg/Post

@withregram

11 times

Total Eng.

954

Avg/Post

@americanexpress

10 times

Total Eng.

623

Avg/Post

@pineider

10 times

Total Eng.

623

Avg/Post

@tatacliqluxury

4 times

Total Eng.

536

Avg/Post

134

@debeersgroup

2 times

Total Eng.

449

Avg/Post

225

@fetch_india

2 times

Total Eng.

449

Avg/Post

225

@nonitakalra

8 times

Total Eng.

433

Avg/Post

@movado

8 times

Total Eng.

428

Avg/Post

@londonfashionweek

2 times

Total Eng.

395

Avg/Post

198

@chelnakhatau

7 times

Total Eng.

395

Avg/Post

@ravneetkaurr

7 times

Total Eng.

395

Avg/Post

@yugammonga

7 times

Total Eng.

395

Avg/Post

Showing top 15 of 101

Collaboration Readiness Assessment

Overall Readiness Score

89.6%

89.6/100

EXCELLENT

Recommendation

Highly recommended for brand collaborations. Strong safety profile and engagement metrics.

Brand Safety & Pricing

Brand Safety

8/10

Est. Post Price (CPV range)

₹42,942 – ₹3,00,590

4,29,415 views × ₹0.1–₹0.7 per view

Sentiment

Positive

Content Safety

Political Content

0.0%

✓ Low Risk

Religious Content

0.0%

✓ Low Risk

✓ Safe for Brands

Collaboration Readiness

Willingness

Ready

Past Collabs

@luxelife_in, @withregram, @americanexpress, @pineider, @debeersgroup

Engagement Rate

0.55%

Evaluation Factors

Brand Safety

8/10

Points: 24/30 excellent

Political Content

0.0%

Points: 20/20 excellent

Religious Content

0.0%

Points: 20/20 excellent

Willingness to Work

Yes

Points: 15/15 excellent

Past Collaborations

Yes

Points: 10/10 excellent

Engagement Rate

0.55%

Points: 0.6/5 fair

Product Category Suitability

Fashion

9/10

✓ Excellent

Travel

8/10

✓ Excellent

Beauty

6/10

○ Good

Tech

5/10

○ Good

Food

4/10

- Fair

Fitness

4/10

- Fair

Complete Analysis Data

Influencer Info

Name Nonita Kalra

Age 35 yrs

Gender Female

Category Writer/Journalist

Content Type Fashion, Lifestyle, Events, Editorial

Brand & Pricing

Brand Safety 8/10

Est. Price (CPV) ₹42,942 – ₹3,00,590

Sentiment Positive

Audience

Interests Fashion, Luxury Lifestyle, Jewelry, Art, Travel, Events

Income Level High

Post Performance Timeline

Engagement Over Time

Likes

Comments

Engagement %

Posts (24)

Open

❤️ 158 💬 11

At @londonfashionweek , Sanjay Garg brought impeccable storytelling to the ramp with @raw_mango . T...

Feb 26, 2026

Open

❤️ 207 💬 12

There’s something in the air — a sense of change, of optimism — that 2026 has ushered in. It feels l...

#tt30

Feb 16, 2026

Open

❤️ 37 💬 1

If the Indian fashion industry’s global takeover sounds like a hectic travel itinerary, it is not fa...

#Style #RobbReportIndia #IndianDesigners

Feb 14, 2026

Open

❤️ 556 💬 62

📍LONDON, UK Nonita Kalra in Gaurav Gupta. Nonita is a writer, journalist and editor turned media vi...

#GauravGuptaCouture #GauravGupta #6Girls4Cities6Looks

Oct 30, 2025

Open

❤️ 146 💬 2

My first time at @friezemasters was unforgettable. Alongside works by Pablo Picasso and Andy Warhol,...

#voyagethroughthediamondrealm #realdiamonds #naturaldiamonds

Oct 28, 2025

Open

❤️ 224 💬 77

This week in London, I had the privilege of attending a diamond masterclass at @debeersgroup iconic ...

#voyagethroughthediamondrealm #realdiamonds #naturaldiamonds

Oct 19, 2025

Open

❤️ 828 💬 177

Dear @amitaggarwalofficial @i.am.it This should be a handwritten note. It’s the only way to honour ...

Oct 11, 2025

Open

❤️ 123 💬 12

This fashion season has been unusually exciting. Demna’s debut at Gucci reset expectations, while Bu...

Sep 30, 2025

Open

❤️ 212 💬 14

Anamika Khanna’s @londonfashionweek debut for @akok.in showed a designer both rooted and restless. H...

Sep 22, 2025

Open

❤️ 272 💬 14

My Darling @ahankalramathur, You taught me that the heart can beat outside of your body. From the d...

Sep 19, 2025

Open

❤️ 442 💬 32

Nonita is one of six women we spoke to about the timepieces that define them - read the full story i...

#WatchTimelndia #WatchesforWomen #Speciallssue

Sep 09, 2025

Open

❤️ 263 💬 38

Aug 13, 2025

Open

❤️ 274 💬 37

A year ago, we launched @luxelife_in as an “ideas property”. The thought was to engage with creators...

Apr 28, 2022

Open

❤️ 49 💬 2

If you missed watching these incredible films —- hit the link in bio. We ended the festival on a hig...

#WatchNow: #VisionForTheFuture #TheLuxeLife2

Mar 21, 2022

Open

❤️ 158 💬 7

Posted @withregram • @luxelife_in New York-based Diva Dhawan is a model and the founder of Pop Buy I...

#TheLuxeLife2 #TataCLiQLuxury #StayTuned

Mar 15, 2022

Open

❤️ 48 💬 0

Posted @withregram • @luxelife_in #WatchNow: What We Are Wearing: Manavi Dang in Paris A stylist ca...

#WatchNow:

Mar 15, 2022

Open

❤️ 44 💬 1

Posted @withregram • @luxelife_in #WatchNow: What We Are Wearing X Rahi Chadda in London The fashio...

#TataCLiQLuxury #TheLuxeLife2 #VisionForTheFuture

Mar 15, 2022

Open

❤️ 27 💬 1

Posted @withregram • @luxelife_in #WatchNow: Clothes maker Kallol Datta on Ms Takahi’s Kimono A win...

#luxurydestination #IndiLuxe #OwnTheNew

Mar 15, 2022

Open

❤️ 50 💬 1

Posted @withregram • @luxelife_in #WatchNow: Jewellery Designer Suhani Parekh on the Cities That Ins...

#WatchNow: #VisionForTheFuture #TheLuxeLife2

Mar 15, 2022

Open

❤️ 31 💬 0

Posted @withregram • @luxelife_in #WatchNow: Dancer Rukmini Vijayakumar in The Performative Experien...

#WatchNow: #VisionForTheFuture #TheLuxeLife2

Mar 12, 2022

Open

❤️ 28 💬 1

Posted @withregram • @luxelife_in #WatchNow: Dhrupad Vocalist Pelva Naik on Freedom in Raaga Dhrupad...

#WatchNow: #VisionForTheFuture #TheLuxeLife2

Mar 12, 2022

Open

❤️ 28 💬 0

Architect & Designer Rooshad Shroff on Artisanry in Design For Rooshad Shroff, fashioning covetable...

#VisionForTheFuture #TheLuxeLife2 #TataCLiQLuxury

Mar 12, 2022

Open

❤️ 66 💬 8

The pen is mightier than the sword. Posted @withregram • @luxelife_in Tata CLiQ Luxury, in co-partne...

#VisionForTheFuture #TheLuxeLife2 #TataCLiQLuxury

Mar 10, 2022

Open

❤️ 116 💬 5

The pen is mightier than the sword. Posted @withregram • @luxelife_in Tata CLiQ Luxury, in co-partn...

#VisionForTheFuture #TheLuxeLife2 #TataCLiQLuxury

Mar 10, 2022