Influencer Directory

@nivethapethuraj

nivethapethuraj

nivethapethuraj

Business

Nivetha Pethuraj

552 Posts
40,85,644 Followers
1 Following
Bio
Actor x Founder @backhomecompany
Kind in a world that calls it weak 🧚🏽
Golf ⛳ | Motorsports 🏎️
Protected. Guided. Rising 🕉️
http://www.backhomecompany.com/
Contact & Details
Email
teamnivetha@gmail.com
Category
Actor, Entrepreneur
Content Type
Videos, Lifestyle shots, Promotional content
Gender
Female
Age
30 yrs
Est. Post Price (CPV)
₹7,94,026 – ₹55,58,186
79,40,265 views × ₹0.1–₹0.7 CPV
Good Relations
No
Business Category
Entrepreneur
Brand Collaborations
Vega Jewellers Back Home Radham Porsche 911 Club VCare
53,512
Avg Likes/Post
197
Avg Comments/Post
16,58,859
Total Likes
6,118
Total Comments
1.31%
Engagement Rate
₹7,94,026 – ₹55,58,186
Est. Post Price (CPV)
79,40,265 views × ₹0.1–0.7

Brand Collaboration Assessment

Overall Suitability
MEDIUM
⚡ Review recommended
Brand Safety
8/10
✓ Excellent
Collaboration Ready
✓ YES
Open to partnerships
Controversy Risk
MEDIUM
✓ Clean content
✓ Recommended: Safe for brand collaborations with high brand safety score and clean content.

Audience Analytics

Age Demographics
Gender Distribution
Top Cities
Ethnicity Distribution
Language Distribution
Language data not available
Key Metrics
75.0%
Audience Credibility
53,083
Avg Reach
Posting Frequency
1.1
Posts/Week
0.52%
Last 8 Posts Avg
0.52%
Last 10 Posts Avg
0.87%
Last 24 Posts Avg
declining
Hashtags Word Cloud
Mentions & Collaborations
@nisanth_pethuraj
1 time
Total Eng.
1,71,004
Avg/Post
1,71,004
@photosbyvishnu
1 time
Total Eng.
82,806
Avg/Post
82,806
@sangeethaasundar
1 time
Total Eng.
82,806
Avg/Post
82,806
@nivethapethuraj
3 times
Total Eng.
82,720
Avg/Post
27,573
@ajaydactor
2 times
Total Eng.
78,432
Avg/Post
39,216
@bhairavudu
2 times
Total Eng.
78,432
Avg/Post
39,216
@brahms25
2 times
Total Eng.
78,432
Avg/Post
39,216
@chandoo.mondeti
2 times
Total Eng.
78,432
Avg/Post
39,216
@karthik.gattamneni
2 times
Total Eng.
78,432
Avg/Post
39,216
@kireetid
2 times
Total Eng.
78,432
Avg/Post
39,216
@nikhilkoduru
2 times
Total Eng.
78,432
Avg/Post
39,216
@nyshadam
2 times
Total Eng.
78,432
Avg/Post
39,216
@peoplemediafactory
2 times
Total Eng.
78,432
Avg/Post
39,216
@prasanthkumardimmala
2 times
Total Eng.
78,432
Avg/Post
39,216
@rajkumarkasireddy2
2 times
Total Eng.
78,432
Avg/Post
39,216
Showing top 15 of 25

Collaboration Readiness Assessment

Overall Readiness Score
70.3%
70.3/100
GOOD
Recommendation
Good candidate for collaborations. Review content for brand alignment.

Brand Safety & Pricing

Brand Safety
8/10
Est. Post Price (CPV range)
₹7,94,026 – ₹55,58,186
79,40,265 views × ₹0.1–₹0.7 per view
Sentiment
Positive

Content Safety

Political Content
0.0%
✓ Low Risk
Religious Content
10.0%
⚡ Moderate
3 posts
✓ Safe for Brands

Collaboration Readiness

Willingness
Ready
Past Collabs
Vega Jewellers, Back Home, Radham, Porsche 911 Club, VCare
Engagement Rate
1.31%

Evaluation Factors

Brand Safety
8/10
Points: 24/30 excellent
Political Content
0.0%
Points: 20/20 excellent
Religious Content
10.0%
Points: 0/20 poor
Willingness to Work
Yes
Points: 15/15 excellent
Past Collaborations
Yes
Points: 10/10 excellent
Engagement Rate
1.31%
Points: 1.3/5 good

Product Category Suitability

Beauty
10/10
✓ Excellent
Fashion
9/10
✓ Excellent
Fitness
8/10
✓ Excellent
Travel
7/10
○ Good
Food
6/10
○ Good
Tech
5/10
○ Good

Complete Analysis Data

Influencer Info

Name Nivetha Pethuraj
Age 30 yrs
Gender Female
Category Actor, Entrepreneur
Content Type Videos, Lifestyle shots, Promotional content

Brand & Pricing

Brand Safety 8/10
Est. Price (CPV) ₹7,94,026 – ₹55,58,186
Sentiment Positive

Audience

Interests Fashion, Beauty, Motorsports, Golf, Animal Welfare, Wellness
Income Level Upper-middle to high income

Post Performance Timeline

Engagement Over Time
Likes
Comments
Engagement %

Posts (31)

Post
Open
❤️ 3,230 💬 23
Still soaking in all the love from the past two days… Thank you for showing up and making it so spec...
Mar 27, 2026
Post
Open
❤️ 29,852 💬 174
As you asked.. ❤️
Mar 19, 2026
Post
Open
❤️ 18,047 💬 194
With my sister’s wedding coming up in just a month, jewellery shopping was something I had been putt...
Mar 11, 2026
Post
Open
❤️ 1,668 💬 18
This one is my most fav one yet!!!! Feel the bloom in every shower Rose & Ylang Ylang. Balanced. Mo...
#backhome #backhomerituals #showergel
Mar 03, 2026
Post
Open
❤️ 27,320 💬 208
Guess where? 😁
Feb 22, 2026
Post
Open
❤️ 82,551 💬 255
Styled by my Bujji thalli @sangeethaasundar ❤️ Photos by @photosbyvishnu 📸
Feb 16, 2026
Post
Open
❤️ 4,003 💬 22
Back Home × Radham,Porsche 911 Club A refined collaboration crafted around heritage, precision, and ...
#backhome #iconic #launchevent
Feb 13, 2026
Post
Open
❤️ 2,411 💬 18
Not every Valentine’s is about couples. Let’s celebrate together — Top 3 comments that touch most he...
#BackHomeLove #ChooseYourself #SelfLoveValentine
Feb 12, 2026
Post
Open
❤️ 5,282 💬 29
Big thanks for the amazing response yesterday at Amethyst ❤️❤️❤️❤️ Our first Back Home stall launch...
#amethyst #popup #grabyours
Feb 08, 2026
Post
Open
❤️ 37,264 💬 134
Life’s Fun you know!!..
Jan 29, 2026
Post
Open
❤️ 23,166 💬 46
He wandered. He wondered. And then he found his way BACK HOME ✨ #backhome #RootedInRituals #calml...
#backhome #calmliving #EverydayCare
Jan 24, 2026
Post
Open
❤️ 92,060 💬 392
❤️ Vitamin D, Green Tea, Golf, Meditation and a lot of work ❤️
Jan 16, 2026
Post
Open
❤️ 3,235 💬 21
Almost Home ❤️ #BackHome #HappyPongal #ToYourAuthenticSelf
#BackHome #HappyPongal #ToYourAuthenticSelf
Jan 15, 2026
Post
Open
❤️ 87,026 💬 444
Thoughts ❤️
Jan 10, 2026
Post
Open
❤️ 4,264 💬 24
📍Hyderabad Thank you for the warmth and welcome. Here’s a special moment from the launch of VCare C...
Jan 09, 2026
Post
Open
❤️ 71,690 💬 190
2026 - be nice.
Jan 01, 2026
Post
Open
❤️ 19,038 💬 89
welkom 2026 ❤️
Dec 31, 2025
Post
Open
❤️ 97,398 💬 175
Merry Christmas 🌲❤️
Dec 26, 2025
Post
Open
❤️ 84,672 💬 123
I shed my fear and rise anew.. ..knowing the unknown isn’t against me. The universe walks beside me...
Dec 06, 2025
Post
Open
❤️ 10,629 💬 391
Madras for #savedogs #saveindiandogs #saveindiananimals
#savedogs #saveindiananimals #saveindiandogs
Nov 23, 2025
Post
Open
❤️ 1,04,271 💬 388
❤️
May 18, 2022
Post
Open
❤️ 43,965 💬 88
Introducing Mary 🤍 #BloodyMaryonAHA @tgvishwaprasad @vivek_kuchibhotla @peoplemediafactory @nivetha...
#BloodyMaryonAHA
Apr 11, 2022
Post
Open
❤️ 28,038 💬 66
#BloodyMaryonAHA Trailer ❤️
#BloodyMaryonAHA
Apr 10, 2022
Post
Open
❤️ 34,324 💬 55
Here’s a little BTS of our #bloodymary @tgvishwaprasad @vivek_kuchibhotla @peoplemediafactory @nive...
#bloodymary
Apr 08, 2022
Post
Open
❤️ 1,92,014 💬 629
Knowing the season has started 🤍 #F1 #TeamLH
#F1 #TeamLH
Mar 25, 2022
Post
Open
❤️ 1,70,721 💬 283
@nisanth_pethuraj #brother 🤍 . . . . From the same #Mother 😐😑
#brother #Mother
Feb 22, 2022
Post
Open
❤️ 1,73,114 💬 691
🖤
Jan 19, 2022
Post
Open
❤️ 73,338 💬 280
Chumma oru lap @questmotorsports @karimotorspeedway #formula1300
#formula1300
Dec 07, 2021
Post
Open
❤️ 39,967 💬 104
Ada ada, ennoda 3 mugangal pathi theriyuma ungalukku? 🤓epdi acting kulla vandhen? Evlo fast ah M3 ca...
#Paidpartnership #Nivethapethuraj #BrookeBond3Roses
Nov 27, 2021
Post
Open
❤️ 72,607 💬 509
Apr 10, 2020
Post
Open
❤️ 21,694 💬 55
Truly a very magical experience
Nov 14, 2019