Shagun Malhotra
6,869
Posts
4,07,403
Followers
4,548
Following
Bio
Do-able Recipes, Restaurants & Parenting | ISBian | Ex-ZS | Tedx SpeakerEmail for collaboration: Myfoodproject@wearelit.co
Contact & Details
Email
Myfoodproject@wearelit.co
Phone
Word
Category
Digital creator
Content Type
Food photography, lifestyle shots, recipe videos
Gender
Female
Age
30 yrs
Est. Post Price (CPV)
₹43,30,405 – ₹3,03,12,834
4,33,04,049 views × ₹0.1–₹0.7 CPV
Good Relations
No
Roster: wearelit
Brand Collaborations
@chetnamakan
@madhavmalhotra17
@whiskysamba
@maverickandfarmer
@slaydevi.india
59,185
Avg Likes/Post
254
Avg Comments/Post
19,53,107
Total Likes
8,381
Total Comments
14.59%
Engagement Rate
₹43,30,405 – ₹3,03,12,834
Est. Post Price (CPV)
4,33,04,049 views × ₹0.1–0.7
Brand Collaboration Assessment
Overall Suitability
MEDIUM
⚡ Review recommended
Brand Safety
8/10
✓ Excellent
Collaboration Ready
✓ YES
Open to partnerships
Controversy Risk
MEDIUM
✓ Clean content
✓ Recommended: Safe for brand collaborations with high brand safety score and clean content.
Audience Analytics
Age Demographics
Gender Distribution
Top Cities
Ethnicity Distribution
Language Distribution
Language data not available
Key Metrics
85.0%
Audience Credibility
1,29,742
Avg Reach
Posting Frequency
0.2
Posts/Week
0.48%
Last 8 Posts Avg
0.40%
Last 10 Posts Avg
21.23%
Last 24 Posts Avg
declining
Hashtags Word Cloud
Mentions & Collaborations
@myfoodproject
12 times
Total Eng.
18,749
Avg/Post
1,562
@radhikkamadan
1 time
Total Eng.
12,744
Avg/Post
12,744
@passionateaboutbaking
1 time
Total Eng.
592
Avg/Post
592
@shivesh17
1 time
Total Eng.
558
Avg/Post
558
@madhavmalhotra17
1 time
Total Eng.
544
Avg/Post
544
@chetnamakan
2 times
Total Eng.
389
Avg/Post
195
@boilermaker.goa
1 time
Total Eng.
329
Avg/Post
329
@maverickandfarmer
1 time
Total Eng.
329
Avg/Post
329
@slaydevi.india
1 time
Total Eng.
329
Avg/Post
329
@tamil_table
1 time
Total Eng.
329
Avg/Post
329
@yazugoa
1 time
Total Eng.
329
Avg/Post
329
@spacedoutcafedelhi
1 time
Total Eng.
246
Avg/Post
246
@whiskysamba
1 time
Total Eng.
137
Avg/Post
137
Collaboration Readiness Assessment
Overall Readiness Score
74%
74/100
Recommendation
Good candidate for collaborations. Review content for brand alignment.
Brand Safety & Pricing
Brand Safety
8/10
Est. Post Price (CPV range)
₹43,30,405 – ₹3,03,12,834
4,33,04,049 views × ₹0.1–₹0.7 per view
Sentiment
Positive
Content Safety
Political Content
0.0%
✓ Low Risk
Religious Content
10.0%
⚡ Moderate
1 posts
✓ Safe for Brands
Collaboration Readiness
Willingness
Ready
Past Collabs
@chetnamakan, @madhavmalhotra17, @whiskysamba, @maverickandfarmer, @slaydevi.india
Engagement Rate
14.59%
Evaluation Factors
Brand Safety
8/10
Points: 24/30
excellent
Political Content
0.0%
Points: 20/20
excellent
Religious Content
10.0%
Points: 0/20
poor
Willingness to Work
Yes
Points: 15/15
excellent
Past Collaborations
Yes
Points: 10/10
excellent
Engagement Rate
14.59%
Points: 5/5
excellent
Product Category Suitability
Food
10/10
✓ Excellent
Travel
8/10
✓ Excellent
Parenting
7/10
○ Good
Health
7/10
○ Good
Lifestyle
6/10
○ Good
Beauty
5/10
○ Good
Fashion
4/10
- Fair
Tech
3/10
- Fair
Complete Analysis Data
Influencer Info
Name
Shagun Malhotra
Age
30 yrs
Gender
Female
Category
Digital creator
Content Type
Food photography, lifestyle shots, recipe videos
Brand & Pricing
Brand Safety
8/10
Est. Price (CPV)
₹43,30,405 – ₹3,03,12,834
Sentiment
Positive
Audience
Interests
Cooking, Parenting, Healthy Eating, Food Photography, Restaurant Reviews
Income Level
Middle to Upper-middle class
Post Performance Timeline
Engagement Over Time
Likes
Comments
Engagement %
Posts (33)
Open
❤️ 605 💬 102
For blessings for all ✨Waheguru🪯
Harmandir sahib is a place you feel, not just see. Gives you unpara...
Mar 30, 2026
Open
❤️ 166 💬 48
Episode 3: Between the slices
Bell Pepper Sandwich 🥪
This hot sandwich is packed with flavour, ha...
Mar 29, 2026
Open
❤️ 344 💬 62
Strawberry jelly reel linked to reel. Comment if you can’t find it 😊
This mango sago is viral for a...
Mar 27, 2026
Open
❤️ 125 💬 50
Episode 2: Between the slices
Bang Bang Paneer Sandwich
The crunchy bang bang paneer can also be e...
Mar 25, 2026
Open
❤️ 640 💬 81
Add vodka or gin for making this more fun for adults 😉
(Add after boil comes and you turn off the fl...
Mar 24, 2026
Open
❤️ 301 💬 28
Day 2 Goa dump & itinerary:
- A hearty breakfast & fab coffee at @maverickandfarmer
- Funky Jewelry...
Mar 24, 2026
Open
❤️ 12,700 💬 44
I’m not making chaas any other way now! Tried @radhikkamadan ‘s viral chaas cubes & they are now a ...
Mar 23, 2026
Open
❤️ 168 💬 47
I bring the vibe ✨
Share this with your husband/boyfriend 🤣
P.S. I packed our suitcases & drove th...
Mar 22, 2026
Open
❤️ 257 💬 50
6g protein, 220 kcal per bowl - This is a great way to enjoy fruit cream for diabetics, kids and eve...
Mar 20, 2026
Open
❤️ 387 💬 62
Peanut butter chilli noodles for those lazy nights ✨
Save and share with someone who should make thi...
Feb 10, 2026
Open
❤️ 134 💬 37
Do you do this with dal too? 😊
My go-to leftover dal hack for wholesome, soft paranthas for kid’s ti...
Feb 09, 2026
Open
❤️ 99 💬 38
Can you guess who's the cricketer photobombing me in the last pic? 😍
Throwback to an epic meal at @...
Feb 09, 2026
Open
❤️ 167 💬 82
Written Recipe ⬇️
Even on the busiest days, a little effort can make moments special 💕
This Valenti...
#pushpmasale
#valentineweek
Feb 08, 2026
Open
❤️ 141 💬 32
This fried chicken >> KFC
Farah khan’s comfort food and now, mine too! 😍
30 minutes is all you need...
Feb 07, 2026
Open
❤️ 286 💬 72
Omelette or Pizza….What do you think this is? 🤔
Comment and tell.
This is my hack pizza when cravi...
Feb 05, 2026
Open
❤️ 1,373 💬 72
Built for blankets, dressed for compliments🧣❄️
Some of my winter looks from December & January befo...
Feb 04, 2026
Open
❤️ 137 💬 44
>>> Doritos
What’s your favourite nachos flavour? Comment below and tell ⬇️😀
Follow @myfoodproject ...
Feb 03, 2026
Open
❤️ 177 💬 53
Expectation vs Husband 🤡❤️
Send this to your non-romantic partner 😅
Feb 02, 2026
Open
❤️ 427 💬 117
Baking together for the hero of our lives @madhavmalhotra17 😍 We love you! Happy birthday, love!🎂🎁
...
#shagunmalhotra
#myfoodproject
#mybabyproject
May 31, 2025
Open
❤️ 17,04,765 💬 6,363
Instant Dhaba wali chai 😍 Share with a chai lover!
#myfoodproject #shagunmalhotra
#chai #chailove...
#teatime
#tealover
#tea
Oct 07, 2023
Open
❤️ 2,19,292 💬 547
You can add a little salt to your baby’s diet 9th month onwards so that by the time the baby is 12 m...
#weaningideas
#weaningtips
#weaningrecipes
Aug 02, 2023
Open
❤️ 684 💬 34
Tag someone who needs to treat you to this in this baarish season 😍 #alootikki #myfoodproject #shagu...
#shagunmalhotra
#myfoodproject
#alootikki
Jul 22, 2022
Open
❤️ 227 💬 19
Baked potatoes that won my heart 🥹 stuffed with olives, jalapeños, cheddar cheese and sour cream..so...
#shagunmalhotra
#myfoodproject
Jul 22, 2022
Open
❤️ 501 💬 24
You parties will now be incomplete without this! Super delicious, creamy and easy Hung curd dip 😉
In...
#snacktime
#snackideas
#snackidea
Jul 20, 2022
Open
❤️ 352 💬 37
Do you get this in your city? 😍
#myfoodproject #shagunmalhotra
This video is of Prince pan chaat c...
#shagunmalhotra
#myfoodproject
Jul 19, 2022
Open
❤️ 569 💬 23
CHOCOLATE CHEESECAKE..simplest cheesecake recipe that you’ll ever find on the internet 😍👌🏻 #myfoodpr...
#myfoodproject
Jul 18, 2022
Open
❤️ 376 💬 19
Rain in Delhi demands to be celebrated with fried food 😜Having Ram ladoo in Brahmaputra market, Noid...
#shagunmalhotra
#ramladoo
#noidastreetfood
Jul 16, 2022
Open
❤️ 1,471 💬 38
Burnt garlic potatoes..crunchy & easy comfort food for snacking🤤
Tag me when you try this, will feat...
#shagunmalhotra
#myfoodproject
Jul 12, 2022
Open
❤️ 852 💬 42
He claimed it..he proved it! This guy from Meerut sells veryyyy juicy shawarma in Delhi’s Amar Colon...
#shagunmalhotra
#myfoodproject
Jul 11, 2022
Open
❤️ 423 💬 24
A Humble fruit custard is the easiest & most colourful dessert😍 Serve it chilled! 🌈
Ingredients fo...
#shagunmalhotra
#quickdessert
#myfoodproject
Jul 08, 2022
Open
❤️ 553 💬 27
***ginger not garlic
Make restaurant style sirke wale pyaaz or vinegar onions at home 😍
Ingredien...
#shagunmalhotra
#myfoodproject
Jul 06, 2022
Open
❤️ 3,880 💬 33
The best use of Pulse toffee‼️ You’ll fall in love with this khatta meetha summer cooler ☺️
Ingredi...
#summercooler
#shagunmalhotra
#pulsetoffee
Jul 04, 2022
Open
❤️ 528 💬 30
Make cookies in the microwave in just 60 seconds!!🍪😱
Ingredients:
- 2 Tbsp butter (salted)
- 1 Tbs...
#shagunmalhotra
#nobakedessert
#nobakecookies
Jun 29, 2022