mommyontheheels

Verified

Shipra Sinha

1,419 Posts

98,262 Followers

5,774 Following

Bio

Parenting & Lifestyle
Featured & Worked with Top 1000+ brands
Govt. of India & BOI Recognized Creator
Mngd by @madify.official
📍Hyderabad
📍Kolkata

Contact & Details

Phone

9709071000

Contact Method

bio

Location

Hyderabad, Kolkata, India

Brand Collaboration Assessment

Overall Suitability

HIGH

✓ Safe for most brands

Brand Safety

9/10

✓ Excellent

Collaboration Ready

✓ YES

Open to partnerships

Controversy Risk

LOW

✓ Clean content

✓ Recommended: Safe for brand collaborations with high brand safety score and clean content.

Audience Analytics

Age Demographics

Gender Distribution

Top Cities

Ethnicity Distribution

Language Distribution

Breakdown:

English

70.0%

Hindi

20.0%

Bengali

10.0%

Key Metrics

75.0%

Audience Credibility

685

Avg Reach

Reels Performance

Total Reels

9,341

Avg Views

336

Avg Likes

4.37%

Engagement

Posting Frequency

0.1

Posts/Week

0.21%

Last 8 Posts Avg

0.20%

Last 10 Posts Avg

0.47%

Last 24 Posts Avg

declining

Hashtags Word Cloud

Mentions & Collaborations

@philipsavent_india

2 times

Total Eng.

1,717

Avg/Post

859

@momspresso

2 times

Total Eng.

1,717

Avg/Post

859

@dr.vaidya

1 time

Total Eng.

1,438

Avg/Post

1,438

@philipsindia

1 time

Total Eng.

900

Avg/Post

900

@philipsavent

1 time

Total Eng.

900

Avg/Post

900

@realankitaa

1 time

Total Eng.

884

Avg/Post

884

@byjus_app

1 time

Total Eng.

884

Avg/Post

884

@mommyontheheels

2 times

Total Eng.

883

Avg/Post

442

@gritzoindia

1 time

Total Eng.

796

Avg/Post

796

@mamaearth.in

1 time

Total Eng.

563

Avg/Post

563

@sonarbanglafoods

1 time

Total Eng.

469

Avg/Post

469

@aveenobaby_india

1 time

Total Eng.

469

Avg/Post

469

@pedicon2026

1 time

Total Eng.

469

Avg/Post

469

@colgatein

1 time

Total Eng.

457

Avg/Post

457

@dollysingh

1 time

Total Eng.

457

Avg/Post

457

Showing top 15 of 43

Collaboration Readiness Assessment

Overall Readiness Score

92.4%

92.4/100

EXCELLENT

Recommendation

Highly recommended for brand collaborations. Strong safety profile and engagement metrics.

Brand Safety & Pricing

Brand Safety

9/10

Est. Post Price (CPV range)

₹30,545 – ₹2,13,816

3,05,451 views × ₹0.1–₹0.7 per view

Sentiment

Positive

Content Safety

Political Content

0.0%

✓ Low Risk

Religious Content

0.0%

✓ Low Risk

✓ Safe for Brands

Collaboration Readiness

Willingness

Ready

Past Collabs

@FirstcryIndia, @Babyhug, @philipsavent_india, @aveenobaby_india, @anastasiabeverlyhills

Engagement Rate

0.38%

Evaluation Factors

Brand Safety

9/10

Points: 27/30 excellent

Political Content

0.0%

Points: 20/20 excellent

Religious Content

0.0%

Points: 20/20 excellent

Willingness to Work

Yes

Points: 15/15 excellent

Past Collaborations

Yes

Points: 10/10 excellent

Engagement Rate

0.38%

Points: 0.4/5 fair

Product Category Suitability

Beauty

9/10

✓ Excellent

Fashion

8/10

✓ Excellent

Food

7/10

○ Good

Travel

6/10

○ Good

Tech

5/10

○ Good

Fitness

4/10

- Fair

Complete Analysis Data

Influencer Info

Name Shipra Sinha

Age 36 yrs

Gender Female

Category Digital creator

Content Type Lifestyle shots, parenting content, brand collaborations, product reviews

Location Hyderabad, Kolkata

Country India

Brand & Pricing

Brand Safety 9/10

Est. Price (CPV) ₹30,545 – ₹2,13,816

Sentiment Positive

Audience

Interests Parenting, lifestyle, family activities, children's products, health and wellness, fashion, beauty

Income Level Middle to upper-middle class

Post Performance Timeline

Engagement Over Time

Likes

Comments

Engagement %

Posts (33)

Open

❤️ 136 💬 40

This is the part no one prepares you for... not the packing, not the shifting… but watching your chi...

#momsofinstagram #movingcities #parentingjourney

Mar 30, 2026

Open

❤️ 151 💬 27

Wasn’t planned. Wasn’t expected. But when He calls, you just follow… 🙏 This Ram Navami led us to Sw...

#jaishreeram🚩 #ramnavmi #swarnagiritemple🚩🕉️🛕

Mar 27, 2026

Open

❤️ 96 💬 10

Don’t miss the 3rd slide… you might not recognize us 🤍 Yeah… that’s us, 14 years ago 🥹💖 Back when i...

#familymoment #fromustothem #goamemories

Mar 25, 2026

Open

❤️ 115 💬 63

Sab bolte hain "Yeh age easy hoti hai…” No tantrums. No drama. But no one tells you… this is the a...

#consciousparenting #momlifeunfiltered #parentingtruths

Mar 25, 2026

Open

❤️ 74 💬 14

Sundowners, sea breeze & a fam who loves good food 💙✨ honestly, @bastianriviera is a MUST VISIT for...

Mar 25, 2026

Open

❤️ 73 💬 20

Level 5 unlocked 🎮✨💝 Woke up to a freshly turned 5-year-old 💙🧿 A little cake at home, sleepy eyes, ...

#BirthdayMagic #GoaDiaries #KikkoTurns5

Mar 24, 2026

Open

❤️ 54 💬 12

Excited to welcome Shipra (@mommyontheheels) to Madify Parenting. Shipra is now exclusively managed...

#madify #wearemadify

Mar 17, 2026

Open

❤️ 378 💬 91

Some ingredients don’t just make food… they create memories. 🤍 In our home, the aroma of Basanti P...

#Samsiddhisonarbangla #BasantiPulao #BengaliKitchen

Mar 09, 2026

Open

❤️ 83 💬 17

Happy Holi my Instafam 😘😘🎉🎉🎊🎊💝💝

Mar 04, 2026

Open

❤️ 34 💬 8

#collaboration with @FirstcryIndia @Babyhug If there’s one thing that instantly lights up their fac...

#FirstcryDisneyGram26 #Disneyfashionwithfirstcry26 #DisneyFashion

Feb 06, 2026

Open

❤️ 77 💬 26

Better late than never 💖 Kukku’s hand is healing, he’s back to school, and now it’s finally celebrat...

Feb 06, 2026

Open

❤️ 201 💬 77

Clean doesn’t need a fragrance. It needs honesty. 🤍 Discover the powerful scent of nothing with @wi...

#Windmill #MinimalLiving #FragranceFree

Feb 05, 2026

Open

❤️ 173 💬 63

36 & deeply grateful 🤍 This year isn’t about counting candles. It’s about counting blessings, lesso...

#thisis36 #growingwithgrace #birthdayreflection

Feb 03, 2026

Open

❤️ 88 💬 28

If you relate to these… Congratulations 🎊🎉, you’re peak millennial 😄 P.C @portrait.abhishek

Feb 02, 2026

Open

❤️ 397 💬 72

At @pedicon2026 , I got to see the science behind @aveenobaby_india up close. From hydration demos t...

Jan 31, 2026

Open

❤️ 64 💬 20

Prompt 📌 in Comment From marketing to motherhood to content creation— every phase shaped the creato...

#trending #commentforprompt #aa23theme

Jan 31, 2026

Open

❤️ 204 💬 85

When one table works for one child… but completely fails for the other. Watching my little one stru...

Jan 28, 2026

Open

❤️ 47 💬 12

Don't know how to describe this feeling, but it gives me goosebumps every single time.. His pictures...

Jan 26, 2026

Open

❤️ 251 💬 98

#ad I didn’t realise how quickly these early years pass until I became a parent. Between selective ...

#ad #toddleryears #parentingjourney

Jan 20, 2026

Open

❤️ 694 💬 106

Royally pampered at Mayfair Guwahati! From breathtaking views to divine dining, and serene spa exper...

#relaxation #mayfairguwahati #luxurygetaway

Oct 02, 2024

Open

❤️ 580 💬 49

This weekend all i am thinking about is Satin lips , Brow Goals & Beauty Souls with Anastasia Beverl...

#satinlipstick #lipstick #cosmetics

Aug 24, 2024

Open

❤️ 64 💬 37

Right now @toffyhouse_official @forumcourtyard kolkata

Nov 26, 2022

Open

❤️ 448 💬 9

It’s not often that we see a post that makes us stop scrolling like this👏 @dollysingh and @colgatein...

#visiblewhiteo2💃 #SmileOutLoud

Jun 10, 2022

Open

❤️ 796 💬 88

I recently visited the newly-launched BYJU’S Tuition Centre at Park Street, Kolkata. and was swept ...

#FallInLoveWithLearning #Education #Edtech

May 17, 2022

Open

❤️ 509 💬 54

Washing hands right after coming back home is the first thing we do. But only washing hands is no...

#MamaKeepsYouSafe.. #touchofgoodness #safeforbabygoodforenviroment

May 12, 2022

Open

❤️ 354 💬 39

Most of the moms dedicate their whole and sole to ensure the development and good health of their li...

#WhatAMamaWants #selfcare #mothers

May 08, 2022

Open

❤️ 1,365 💬 73

Being a new mom is overwhelming, especially when you have to take care of your newborn as well as yo...

#strongerbody #postnatalfitness #postdeliverycare

Apr 14, 2022

Open

❤️ 760 💬 57

So as you all know, I was diagnosed with COVID just a month after Kikko was born. Feeding Kikko was ...

#MyBreastfeedingPartner #philipsaventindia #philipsavent

Mar 10, 2022

Open

❤️ 837 💬 63

No one said breastfeeding was easy...Latch issues,Sore nipples, low milk supply, all of us go throug...

#breastmilk #breastpump #electricbreastpump

Feb 18, 2022

Open

❤️ 750 💬 46

Kukku's height and stunted growth bothered us for a long time.. But i am glad came across Gritzo hei...

#PersonalizedForPrakhar #collaboration #Gritzo

Jan 25, 2022

Open

❤️ 598 💬 59

During my recent trip, when kukku started complaining of stomach ache, we got really scared but than...

#babycaretips #babyhealth #parentsapp

Jan 11, 2022

Open

❤️ 83 💬 23

I got a wonderful Surprise this Diwali! . . . Bbq in a box is a perfect gift you can give to your lo...

#diwaligiftforlovedones #surprise #love

Nov 04, 2021

Open

❤️ 328 💬 111

#hostedby The Westin Gurgaon SUNDAYBRUNCH AT #seasonaltastes @westingurgaon @anurudh_khanna @prerna...

#seasonaltastes #hostedby

Jul 13, 2021