Influencer Directory

@mathu_thecrack

mathu_thecrack

Mathu Soundar

928 Posts
1,00,645 Followers
0 Following
Bio
An abnormal girl in this normal world! 11:11
(Socialising only on Social media!) #1111
Chennai<> Mumbai✨
DM /Mail for paid collabs
Contact & Details
Category
Lifestyle/Food Blogger
Content Type
Food photography, lifestyle shots, cultural events
Gender
Female
Age
25 yrs
Est. Post Price (CPV)
₹53,338 – ₹3,73,362
5,33,375 views × ₹0.1–₹0.7 CPV
Good Relations
No
Brand Collaborations
@smart_art_events @thesitaralabel @on @chefyuvrajdewan
1,609
Avg Likes/Post
10
Avg Comments/Post
20,911
Total Likes
125
Total Comments
1.61%
Engagement Rate
₹53,338 – ₹3,73,362
Est. Post Price (CPV)
5,33,375 views × ₹0.1–0.7

Brand Collaboration Assessment

Overall Suitability
HIGH
✓ Safe for most brands
Brand Safety
8/10
✓ Excellent
Collaboration Ready
✓ YES
Open to partnerships
Controversy Risk
LOW
✓ Clean content
✓ Recommended: Safe for brand collaborations with high brand safety score and clean content.

Audience Analytics

Age Demographics
Gender Distribution
Top Cities
Ethnicity Distribution
Language Distribution
Language data not available
Key Metrics
85.0%
Audience Credibility
2,427
Avg Reach
Posting Frequency
0.0
Posts/Week
1.67%
Last 8 Posts Avg
1.40%
Last 10 Posts Avg
1.61%
Last 24 Posts Avg
stable
Hashtags Word Cloud
Mentions & Collaborations
@on
1 time
Total Eng.
4,584
Avg/Post
4,584
@chefyuvrajdewan
1 time
Total Eng.
2,137
Avg/Post
2,137
@smart_art_events
1 time
Total Eng.
1,746
Avg/Post
1,746
@thesitaralabel
1 time
Total Eng.
364
Avg/Post
364

Collaboration Readiness Assessment

Overall Readiness Score
90.6%
90.6/100
EXCELLENT
Recommendation
Highly recommended for brand collaborations. Strong safety profile and engagement metrics.

Brand Safety & Pricing

Brand Safety
8/10
Est. Post Price (CPV range)
₹53,338 – ₹3,73,362
5,33,375 views × ₹0.1–₹0.7 per view
Sentiment
Positive

Content Safety

Political Content
0.0%
✓ Low Risk
Religious Content
0.0%
✓ Low Risk
✓ Safe for Brands

Collaboration Readiness

Willingness
Ready
Past Collabs
@smart_art_events, @thesitaralabel, @on, @chefyuvrajdewan
Engagement Rate
1.61%

Evaluation Factors

Brand Safety
8/10
Points: 24/30 excellent
Political Content
0.0%
Points: 20/20 excellent
Religious Content
0.0%
Points: 20/20 excellent
Willingness to Work
Yes
Points: 15/15 excellent
Past Collaborations
Yes
Points: 10/10 excellent
Engagement Rate
1.61%
Points: 1.6/5 good

Product Category Suitability

Food
10/10
✓ Excellent
Fashion
8/10
✓ Excellent
Beauty
6/10
○ Good
Travel
5/10
○ Good
Tech
4/10
- Fair
Fitness
3/10
- Fair

Complete Analysis Data

Influencer Info

Name Mathu Soundar
Age 25 yrs
Gender Female
Category Lifestyle/Food Blogger
Content Type Food photography, lifestyle shots, cultural events

Brand & Pricing

Brand Safety 8/10
Est. Price (CPV) ₹53,338 – ₹3,73,362
Sentiment Positive

Audience

Interests Food, Cooking, Lifestyle, Shopping, Positivity, Cultural Events
Income Level Middle to Upper Middle Class

Post Performance Timeline

Engagement Over Time
Likes
Comments
Engagement %

Posts (13)

Post
Open
❤️ 160 💬 1
😇✨ . . . . . #happyvibes #positivity #affirmations #quotesofinstagram #lifegoals . [Positivity, Pos...
#quotesofinstagram #positivity #lifegoals
Mar 30, 2026
Post
Open
❤️ 3,691 💬 24
Food that makes soul happy 🤗 What’s yours ? Comment 👇 . . . . . . . . . . . . . . . . #southindianf...
#yummyfoodreels #southindianfood #mangopickle
Mar 29, 2026
Post
Open
❤️ 1,719 💬 27
My favourite Handloom & Handicraft Exhibition is here. @smart_art_events Sutra Soundaryam Expo is ha...
#handloomsilksaree #chennaistreetshopping #chennaishopping
Mar 27, 2026
Post
Open
❤️ 223 💬 0
😇✨ . . . . . #happyvibes #positivity #affirmations #quotesofinstagram #lifegoals . [Positivity, Pos...
#quotesofinstagram #positivity #lifegoals
Mar 27, 2026
Post
Open
❤️ 4,860 💬 17
Egmore Pantheon Road Street Shopping 😃 . . . . . . [Chennai Shopping, Egmore Shopping, Pantheon Road...
#streetshopping #shoppinghaul #pantheonroadchennai
Mar 25, 2026
Post
Open
❤️ 1,520 💬 14
Teabon has come up with budget friendly Special Combo for your evening hunger or midday snacking 😇 ....
#yummyfoodreels #teasnacks #tamilreels
Mar 24, 2026
Post
Open
❤️ 181 💬 1
😇✨ . . . . . #happyvibes #positivity #affirmations #quotesofinstagram #lifegoals . [Positivity, Pos...
#lifegoals #affirmations #happyvibes
Mar 24, 2026
Post
Open
❤️ 1,007 💬 10
Best Chutney 🤗 Try it and tell me about it. . Ingridients: -Coriander Leaves -1 Tomato -3-4 garlic c...
#yummyfoodreels #greenchutney #foodblogger
Mar 23, 2026
Post
Open
❤️ 352 💬 12
Walked into @thesitaralabel at R A Puram and honestly, I was amazed by the collections and pleasantl...
#womanwear #shoppinghaul #fashionblogger
Mar 21, 2026
Post
Open
❤️ 245 💬 0
😇✨ . . . . . #happyvibes #positivity #affirmations #quotesofinstagram #lifegoals . [Positivity, Pos...
#quotesofinstagram #positivity #lifegoals
Mar 20, 2026
Post
Open
❤️ 4,569 💬 15
Full@on Nostalgia 😃✨ . . . . . . . . #alsamallsandwich #chennaifoodies #foodblogger #yummyfoodree...
#yummyfoodreels #tamilreels #foodblogger
Mar 19, 2026
Post
Open
❤️ 2,133 💬 4
2 Ingredients Chocolate Brownie Fudge 😋 Inspired by @chefyuvrajdewan . Ingredients: 40g Unsweetene...
#yummyfoodreels #viralrecipes #tamilreels
Mar 17, 2026
Post
Open
❤️ 251 💬 0
Masala paste recipe: *Dry roast 6 red chillies and keep aside. *dry roast half cup coconut and keep ...
#streetfood #mumbaistreetfood #mumbai
Aug 15, 2019