𝐌𝐚𝐥𝐥𝐢𝐤𝐚 𝐁𝐚𝐬𝐮
2,135
Posts
44,022
Followers
3,018
Following
Bio
Author | Podcaster | Educator📖 New food book In Good Taste, out now
🫚 Indian food, spice & flavour
🌍 Culture, people & planet
📚 2 cookbooks
👇🏾 New
Contact & Details
Email
mallika@quickindiancooking.com
Category
Food & Beverage
Content Type
Food photography, lifestyle shots, cooking videos, educational content
Gender
Female
Age
35 yrs
Est. Post Price (CPV)
₹7,609 – ₹53,260
76,086 views × ₹0.1–₹0.7 CPV
Good Relations
No
Roster: quickindiancooking
Brand Collaborations
@waitrose
@melissafood
@drjessicabharris
@belazu_co
@sizlspices
248
Avg Likes/Post
30
Avg Comments/Post
7,696
Total Likes
930
Total Comments
0.63%
Engagement Rate
₹7,609 – ₹53,260
Est. Post Price (CPV)
76,086 views × ₹0.1–0.7
Brand Collaboration Assessment
Overall Suitability
HIGH
✓ Safe for most brands
Brand Safety
8/10
✓ Excellent
Collaboration Ready
✓ YES
Open to partnerships
Controversy Risk
LOW
✓ Clean content
✓ Recommended: Safe for brand collaborations with high brand safety score and clean content.
Audience Analytics
Age Demographics
Gender Distribution
Top Cities
Ethnicity Distribution
Language Distribution
Language data not available
Key Metrics
75.0%
Audience Credibility
414
Avg Reach
Posting Frequency
2.1
Posts/Week
0.21%
Last 8 Posts Avg
0.21%
Last 10 Posts Avg
0.63%
Last 24 Posts Avg
declining
Hashtags Word Cloud
Mentions & Collaborations
@waitrose
3 times
Total Eng.
4,121
Avg/Post
1,374
@nicholasgrimshaw,
1 time
Total Eng.
3,398
Avg/Post
3,398
@stephengraham1973
1 time
Total Eng.
3,398
Avg/Post
3,398
@erinrdoherty.
1 time
Total Eng.
3,398
Avg/Post
3,398
@dish_podcast
1 time
Total Eng.
3,398
Avg/Post
3,398
@angelacooking
1 time
Total Eng.
3,398
Avg/Post
3,398
@shifahabeebphotography
2 times
Total Eng.
658
Avg/Post
329
@sizlspices
2 times
Total Eng.
635
Avg/Post
318
@jatlandbong
1 time
Total Eng.
473
Avg/Post
473
@prer1608
1 time
Total Eng.
473
Avg/Post
473
@doctors_kitchen
1 time
Total Eng.
411
Avg/Post
411
@thegrocerofficial
1 time
Total Eng.
411
Avg/Post
411
@futurefoodmovement
1 time
Total Eng.
411
Avg/Post
411
@petersyard
2 times
Total Eng.
389
Avg/Post
195
@belazu_co
2 times
Total Eng.
389
Avg/Post
195
Showing top 15 of 53
Collaboration Readiness Assessment
Overall Readiness Score
89.6%
89.6/100
Recommendation
Highly recommended for brand collaborations. Strong safety profile and engagement metrics.
Brand Safety & Pricing
Brand Safety
8/10
Est. Post Price (CPV range)
₹7,609 – ₹53,260
76,086 views × ₹0.1–₹0.7 per view
Sentiment
Positive
Content Safety
Political Content
0.0%
✓ Low Risk
Religious Content
0.0%
✓ Low Risk
✓ Safe for Brands
Collaboration Readiness
Willingness
Ready
Past Collabs
@waitrose, @melissafood, @drjessicabharris, @belazu_co, @sizlspices
Engagement Rate
0.63%
Evaluation Factors
Brand Safety
8/10
Points: 24/30
excellent
Political Content
0.0%
Points: 20/20
excellent
Religious Content
0.0%
Points: 20/20
excellent
Willingness to Work
Yes
Points: 15/15
excellent
Past Collaborations
Yes
Points: 10/10
excellent
Engagement Rate
0.63%
Points: 0.6/5
fair
Product Category Suitability
Food
10/10
✓ Excellent
Beverage
9/10
✓ Excellent
Education
8/10
✓ Excellent
Travel
7/10
○ Good
Health
7/10
○ Good
Lifestyle
6/10
○ Good
Beauty
5/10
○ Good
Fashion
4/10
- Fair
Fitness
4/10
- Fair
Tech
3/10
- Fair
Complete Analysis Data
Influencer Info
Name
Mallika Basu
Age
35 yrs
Gender
Female
Category
Food & Beverage
Content Type
Food photography, lifestyle shots, cooking videos, educational content
Brand & Pricing
Brand Safety
8/10
Est. Price (CPV)
₹7,609 – ₹53,260
Sentiment
Positive
Audience
Interests
Indian cuisine, cooking, food culture, spices, healthy eating, food education
Income Level
Middle to upper-middle class
Post Performance Timeline
Engagement Over Time
Likes
Comments
Engagement %
Posts (31)
Open
❤️ 13 💬 0
Quite thrilled to be kicking off a new Food for Thought series by @ldelondon in conversation with th...
#foodforthought
Mar 31, 2026
Open
❤️ 47 💬 11
Who knew? Recipe below
The @hodmedods British grown olive green lentils have whole masoor lentil v...
#ingoodtaste
#newrecipe
#seasonalandlocal
Mar 30, 2026
Open
❤️ 213 💬 29
Imagine the joy?
Two amazing developments to celebrate in one night! I was sad not to try @melissa...
#bbqrecipes
#cookbooklove
#newcookbook
Mar 29, 2026
Open
❤️ 171 💬 40
Love made me do it!
There are things you can really do with a good recipe and some resolve. Also i...
#cakebaking
#maryberryrecipe
Mar 28, 2026
Open
❤️ 55 💬 12
American food is a braid.
Wonderful to speak to @drjessicabharris on my podcast about the origin an...
#americanfood
#foodisculture
#ingoodtaste
Mar 27, 2026
Open
❤️ 43 💬 10
Glorious lunch at new Greek restaurant
When an invite arrived saying: we’d like to invite you for a...
#greekfoodinlondon
#londonrestaurantscene
#mayfairrestaurant
Mar 26, 2026
Open
❤️ 31 💬 10
Cover testimonial joys
I say joys as this is an awkward exercise in book launching. Asking individu...
#bookcovertestimonial
#foodbooks
#ingoodtaste
Mar 24, 2026
Open
❤️ 40 💬 13
5 ingredient chicken and a three part meal
This is mid-week cooking at its finest. The spice blend ...
#chickentraybake
#midweekrecipe
#raselhanout
Mar 23, 2026
Open
❤️ 69 💬 11
Overwatered already?
Wild garlic is a perennial apparently so it keeps popping up and grows in the...
#kitchengardenrevival
#notgreenfingered
#wildgarlicseason
Mar 22, 2026
Open
❤️ 102 💬 15
Time for a little (re) introduction methinks!
I’ve had a raft of new followers recently so I thoug...
#foodmatters
#ingoodtaste
#spicelovers
Feb 13, 2026
Open
❤️ 12 💬 5
Pulses need celebrating every day!
#ICYMI they’re having a moment AND today is UN World Pulses Day...
#worldpulsesday
#ICYMI
#beansishow
Feb 10, 2026
Open
❤️ 3,338 💬 60
Legends have been enjoying this recipe 👇🏾
@angelacooking cooked my Dal Gosht recipe on the @waitros...
#ingoodtaste
#dalgosht
#banginsomebeans
Feb 09, 2026
Open
❤️ 74 💬 16
Celebrating an institution 👇🏾
Cinnamon Club was groundbreaking when it first launched, with a daily...
#modernindianfood
#indianrestaurantlondon
#cinnamonclub
Feb 08, 2026
Open
❤️ 85 💬 10
Get the answers to these questions and many more in IN GOOD TASTE: What Shapes What We Eat and Drink...
Feb 06, 2026
Open
❤️ 90 💬 10
The truth, two weeks on
The feedback on my book In Good Taste has been immense so far but I wanted ...
#ingoodtaste
#foodbooks
#britainsbesthomecooks
Feb 06, 2026
Open
❤️ 56 💬 13
Fish fingers can be a win win win!
I may write about some weighty things but I’m no harbinger of do...
#planetfriendly
#ingoodtaste
#fishfingers
Feb 05, 2026
Open
❤️ 71 💬 19
Rainy day projects…
Just because the odds and ends of vegetables are edible doesn’t mean we want t...
#vegetablestock
#pressurecooking
#lowwastekitchen
Feb 03, 2026
Open
❤️ 64 💬 13
RECENT EATS.
Been soldiering on, despite ongoing bank fraud drama and anxiety-related loss of appe...
#whatimeating
#recenteats
#pressmeal
Jan 31, 2026
Open
❤️ 276 💬 70
Can you feel the love tonight?
A week on, I thought I’d leave just some of my favourite pics from ...
#foodsystems
#foodpeopleplanet
#ingoodtaste
Jan 30, 2026
Open
❤️ 208 💬 104
Book launch JOY!
Huge thanks to all the experts, clients and colleagues who contributed to In Good ...
#booklaunchevent
#ingoodtaste
#foodmatters
Jan 23, 2026
Open
❤️ 259 💬 152
✨PUBLICATION DAY✨ Exciting, terrifying and everything in between!
I can’t wait to share the most w...
Jan 22, 2026
Open
❤️ 341 💬 32
Time on your hands?
These masala eggs are just the slow lazy breakfast or lunch for holiday season...
#holidaybreakfast
#boiledeggs
#masalaeggs
Dec 22, 2025
Open
❤️ 305 💬 26
Chicken Pulao comfort bringing much sunshine into my life amidst the grey and gloom. Someone shared ...
#carbload
#chickenpulao
#pulao
Mar 01, 2022
Open
❤️ 150 💬 6
Turned my green chilli spiked salsa into Mushroom Bhaji and saved the world by default. @oddboxldn s...
#mushrooms
#nofoodwaste
#oddbox
Jan 31, 2022
Open
❤️ 229 💬 35
Ripe banana, coconut and jaggery fritters or Kolar Bora, with rice flour for golden crispy outers. I...
#zerofoodwaste
#ripebananas
#overripebananas
Jan 24, 2022
Open
❤️ 156 💬 22
Made a giant pot of steaming buttery tahari, cauli, potato and pea rice, for dinner before heading o...
#ricelover
#winterwarmers
#winterfood
Nov 23, 2021
Open
❤️ 425 💬 48
Cardamom, ginger, caffeine. My Winter survival plan is Masala Chai on repeat. Please note, there is ...
#chai
#chairecipe
#indiantea
Nov 11, 2021
Open
❤️ 327 💬 69
Happy Diwali! It’s a working day for me 🥲 but I am rocking a kurta, jhumka earrings and a bindi on ...
#indianfoodlovers
#indianfestival
#happydiwali
Nov 04, 2021
Open
❤️ 189 💬 34
What better way to celebrate @tildarice ‘s 50th anniversary than with the classic Butter Chicken and...
#TildaRice
#MOBKitchen
#GuestMOB
Sep 28, 2020
Open
❤️ 136 💬 26
BIG NEWS✨ Need a handy shortcut to flavour? We developed 5 high-quality, low effort, multi-use spice...
#spiceblends
#motivatedmindset
#coronacooking
May 04, 2020
Open
❤️ 121 💬 9
Spicy sweet and intense, the real/true version is unlike the commonly available, more toxic and chea...
Nov 04, 2019