mahindrathar

Business

Mahindra Thar

1,174 Posts

4,68,978 Followers

1 Following

Bio

'THE' SUV. A new standard – the only one that matters.

https://auto.mahindra.com/suv/thar-roxx-star-edn.html

Contact & Details

Brand Collaboration Assessment

Overall Suitability

MEDIUM

⚡ Review recommended

Brand Safety

8/10

✓ Excellent

Collaboration Ready

○ NO

Not currently available

Controversy Risk

MEDIUM

✓ Clean content

Audience Analytics

Age Demographics

Gender Distribution

Top Cities

Ethnicity Distribution

Language Distribution

Language data not available

Key Metrics

75.0%

Audience Credibility

3,860

Avg Reach

Posting Frequency

0.1

Posts/Week

0.26%

Last 8 Posts Avg

0.27%

Last 10 Posts Avg

0.55%

Last 24 Posts Avg

declining

Hashtags Word Cloud

Mentions & Collaborations

@mahindra_auto

3 times

Total Eng.

10,265

Avg/Post

3,422

@mahindraadventure

2 times

Total Eng.

3,957

Avg/Post

1,979

@reenabarot

1 time

Total Eng.

2,898

Avg/Post

2,898

@mahindra.scorpio.official

1 time

Total Eng.

2,517

Avg/Post

2,517

@mahindrarise

1 time

Total Eng.

2,517

Avg/Post

2,517

@mahindrathar

1 time

Total Eng.

2,517

Avg/Post

2,517

@aindrita_ray

1 time

Total Eng.

2,385

Avg/Post

2,385

@diganthmanchale

1 time

Total Eng.

2,385

Avg/Post

2,385

@princenarula

1 time

Total Eng.

2,385

Avg/Post

2,385

@twoticketstofreedom

1 time

Total Eng.

2,385

Avg/Post

2,385

@bridgestoneindia

1 time

Total Eng.

2,030

Avg/Post

2,030

@valvolineindia

1 time

Total Eng.

2,030

Avg/Post

2,030

Collaboration Readiness Assessment

Overall Readiness Score

54.5%

54.5/100

FAIR

Recommendation

Moderate suitability. Requires careful review of content and brand fit.

Brand Safety & Pricing

Brand Safety

8/10

Est. Post Price (CPV range)

₹1,65,812 – ₹11,60,681

16,58,116 views × ₹0.1–₹0.7 per view

Sentiment

Positive

Content Safety

Political Content

0.0%

✓ Low Risk

Religious Content

10.0%

⚡ Moderate

1 posts

✓ Safe for Brands

Collaboration Readiness

Willingness

Not Available

Past Collabs

@mahindra_auto, @mahindraadventure, @bridgestoneindia, @valvolineindia

Engagement Rate

0.53%

Evaluation Factors

Brand Safety

8/10

Points: 24/30 excellent

Political Content

0.0%

Points: 20/20 excellent

Religious Content

10.0%

Points: 0/20 poor

Willingness to Work

Points: 0/15 poor

Past Collaborations

Yes

Points: 10/10 excellent

Engagement Rate

0.53%

Points: 0.5/5 fair

Product Category Suitability

Automotive

10/10

✓ Excellent

Travel

8/10

✓ Excellent

Tech

5/10

○ Good

Fitness

3/10

- Fair

Fashion

2/10

- Fair

Food

1/10

- Fair

Beauty

1/10

- Fair

Complete Analysis Data

Influencer Info

Name Mahindra Thar

Category Cars

Content Type Videos, Images, Lifestyle shots, Automotive content

Brand & Pricing

Brand Safety 8/10

Est. Price (CPV) ₹1,65,812 – ₹11,60,681

Sentiment Positive

Audience

Interests Automotive, Off-roading, Adventure, Travel, Women empowerment

Income Level Middle to upper-middle class

Post Performance Timeline

Engagement Over Time

Likes

Comments

Engagement %

Posts (24)

Open

❤️ 688 💬 13

Built for poise, command & complete harmony. Thar ROXX, The LIFE. The SUV. Ready to Dance ? [ Mahi...

Mar 25, 2026

Open

❤️ 3,241 💬 26

Here’s to the sights that turn the whole night into a celebration. Eid Mubarak! (Eid Mubarak, Mahi...

#MahindraXUV3XO #MahindraThar #MahindraScorpioN

Mar 20, 2026

Open

❤️ 599 💬 6

Go on, get some sand on our floor. [ Mahindra, TharROXX, Sea view, calming waves, nature therapy, e...

Mar 18, 2026

Open

❤️ 788 💬 11

Explore your iconic city in an icon. [ Mahindra, Thar, Everyday To Getaway, Iconic City ]

Mar 16, 2026

Open

❤️ 2,500 💬 17

Taking things off the beaten path at #WomenWithDrive2026 💪🏻 Next up, our participants navigate a ser...

#WomenWithDrive2026

Mar 14, 2026

Open

❤️ 648 💬 15

From the first wave of the flag to miles of unforgettable roads. Here’s to the start of #WomenWithDr...

#WomenWithDrive #MahindraAuto #Mahindra

Mar 14, 2026

Open

❤️ 878 💬 14

Scenic drives, challenging tracks, one powerful lineup to drive through it all. Here’s #WomenWithDri...

#WomenWithDrive #MahindraAuto #Mahindra

Mar 14, 2026

Open

❤️ 432 💬 18

Women With Drive returns for its fifth edition this year. Engines ready. Routes planned. Challenges...

#WomenWithDrive2026 #MahindraAuto #Mahindra

Mar 14, 2026

Open

❤️ 1,520 💬 15

This is all you need to hear to overturn a bad day. [ Mahindra, TharROXX, ASMR, ASMR Drive ]

Mar 13, 2026

Open

❤️ 1,215 💬 4

Congratulations to the #MenInBlue for their (expected) victory. [ Mahindra, TharROXX, THE SUV, Team...

#MenInBlue

Mar 08, 2026

Open

❤️ 1,754 💬 23

To all the women who learnt to listen to themselves, Happy Women’s Day. (Women’s Day, Mahindra, Mah...

#WomensDay #MahindraXUV7XO #MahindraThar

Mar 08, 2026

Open

❤️ 4,941 💬 136

Some chase the spotlight. Others own it. The THAR ROXX STAR EDN arrives with iconic piano-black gri...

Jan 23, 2026

Open

❤️ 5,338 💬 17

Unstoppable offline. Unbeatable online. The Thar Tribe just keeps on getting bigger. Celebrating 3 L...

#TheAllNewThar #TharTribe #MahindraThar

Jun 16, 2022

Open

❤️ 6,521 💬 17

Road or no road. Conquer any terrain in absolute silence. Experience the Thar mStallion 150 TGDI Pet...

#ExploretheImpossible

Jun 01, 2022

Open

❤️ 3,267 💬 17

Your key to thrill needs a new identity. Which one would you pick? Get your own keytag set for your...

#Thar4x4 #MahindraThar #Mahindra4x4

May 19, 2022

Open

❤️ 5,057 💬 29

It's the birth of a bold-new adventure! #BigDaddyOfSUVs #ComingSoon

#ComingSoon #BigDaddyOfSUVs

May 12, 2022

Open

❤️ 2,020 💬 10

#Repost @mahindraadventure ・・・ When adventure meets skills, thrills are endless. That’s what happen...

#desert #DesertSurvivor #dunebashing

Apr 22, 2022

Open

❤️ 1,923 💬 4

#Repost @mahindraadventure ・・・ Challenge your limits with high altitude off-roading. From getting i...

#SnowSurvivor #SnowDrive #Snow

Apr 21, 2022

Open

❤️ 2,892 💬 6

#Repost @mahindra_auto The All-New Thar makes a great companion for a thrilling weekend. @reenabar...

#WomenWithDrive #Repost #ExploreTheImpossible

Apr 09, 2022

Open

❤️ 4,842 💬 8

#Repost @mahindra_auto In its element, the All-New Thar has no match when it comes to off-roading....

#WomenWithDrive #Repost #ExploreTheImpossible

Apr 09, 2022

Open

❤️ 2,595 💬 3

An auction 2 good 2 miss. 2 days 2 go for the first-ever Thar NFT drop. Be ready. Know More <Link i...

#TharNFT #Thar #NFTs

Mar 27, 2022

Open

❤️ 2,379 💬 6

Only The All-New Thar can make the Stars stand out in the blazing sun! Five Stars had a thrilling S...

#TheAllNewThar #TharFilmChallenge #MahindraThar

Mar 15, 2022

Open

❤️ 1,508 💬 12

#Repost Leading and learning, every day. Victorious, every time they #ExploreTheImpossible. They a...

#WomenWithDrive. #Repost #ExploreTheImpossible.

Mar 08, 2022

Open

❤️ 1,560 💬 11

To the victor, goes the spoils! Congratulations, Vivek Malik (On Twitter) you have won the #TharFilm...

#TheAllNewThar #TharFilmChallenge. #Thar4x4

Mar 04, 2022