impayelghatak
BusinessPayel Ghatak
1,613
Posts
1,05,901
Followers
4,895
Following
Bio
💕Chasing my dreams while Raising my KidFamily|Travel|Lifestyle|Fun
Building @overdosed.style
BOI Recognized
Ft. @middayindia, Fabulousshe and others
Contact & Details
Phone
9635727121
Category
Digital creator
Content Type
Family lifestyle, parenting tips, travel experiences, humor
Gender
Female
Age
30 yrs
Est. Post Price (CPV)
₹1,28,820 – ₹9,01,740
12,88,200 views × ₹0.1–₹0.7 CPV
Good Relations
No
Brand Collaborations
@himalaya.babycare
@mom_junction
@morisonsbabydreams
@dealshare_india
@pigeonkitchenappliances
1,208
Avg Likes/Post
82
Avg Comments/Post
39,862
Total Likes
2,713
Total Comments
1.22%
Engagement Rate
₹1,28,820 – ₹9,01,740
Est. Post Price (CPV)
12,88,200 views × ₹0.1–0.7
Brand Collaboration Assessment
Overall Suitability
HIGH
✓ Safe for most brands
Brand Safety
8/10
✓ Excellent
Collaboration Ready
✓ YES
Open to partnerships
Controversy Risk
LOW
✓ Clean content
✓ Recommended: Safe for brand collaborations with high brand safety score and clean content.
Audience Analytics
Age Demographics
Gender Distribution
Top Cities
Ethnicity Distribution
Language Distribution
Language data not available
Key Metrics
75.0%
Audience Credibility
1,854
Avg Reach
Posting Frequency
0.5
Posts/Week
0.58%
Last 8 Posts Avg
0.48%
Last 10 Posts Avg
1.17%
Last 24 Posts Avg
declining
Hashtags Word Cloud
Mentions & Collaborations
@dealshare_india
1 time
Total Eng.
12,183
Avg/Post
12,183
@official.apsara
1 time
Total Eng.
5,667
Avg/Post
5,667
@himalaya.babycare
3 times
Total Eng.
4,417
Avg/Post
1,472
@mom_junction
3 times
Total Eng.
4,417
Avg/Post
1,472
@morisonsbabydreams
3 times
Total Eng.
2,930
Avg/Post
977
@tata.sampann
1 time
Total Eng.
1,843
Avg/Post
1,843
@classmatebyitc
1 time
Total Eng.
1,733
Avg/Post
1,733
@cretaclassindia
1 time
Total Eng.
1,626
Avg/Post
1,626
@nestleceregrow
1 time
Total Eng.
943
Avg/Post
943
@diataal.daily
1 time
Total Eng.
937
Avg/Post
937
@godrejyummiez
1 time
Total Eng.
99
Avg/Post
99
@pigeonkitchenappliances
1 time
Total Eng.
99
Avg/Post
99
@apollo_24x7
1 time
Total Eng.
82
Avg/Post
82
Collaboration Readiness Assessment
Overall Readiness Score
90.2%
90.2/100
Recommendation
Highly recommended for brand collaborations. Strong safety profile and engagement metrics.
Brand Safety & Pricing
Brand Safety
8/10
Est. Post Price (CPV range)
₹1,28,820 – ₹9,01,740
12,88,200 views × ₹0.1–₹0.7 per view
Sentiment
Positive
Content Safety
Political Content
0.0%
✓ Low Risk
Religious Content
0.0%
✓ Low Risk
✓ Safe for Brands
Collaboration Readiness
Willingness
Ready
Past Collabs
@himalaya.babycare, @mom_junction, @morisonsbabydreams, @dealshare_india, @pigeonkitchenappliances
Engagement Rate
1.22%
Evaluation Factors
Brand Safety
8/10
Points: 24/30
excellent
Political Content
0.0%
Points: 20/20
excellent
Religious Content
0.0%
Points: 20/20
excellent
Willingness to Work
Yes
Points: 15/15
excellent
Past Collaborations
Yes
Points: 10/10
excellent
Engagement Rate
1.22%
Points: 1.2/5
good
Product Category Suitability
Food
9/10
✓ Excellent
Travel
8/10
✓ Excellent
Fashion
7/10
○ Good
Beauty
6/10
○ Good
Tech
5/10
○ Good
Fitness
4/10
- Fair
Complete Analysis Data
Influencer Info
Name
Payel Ghatak
Age
30 yrs
Gender
Female
Category
Digital creator
Content Type
Family lifestyle, parenting tips, travel experiences, humor
Brand & Pricing
Brand Safety
8/10
Est. Price (CPV)
₹1,28,820 – ₹9,01,740
Sentiment
Positive
Audience
Interests
Parenting, family activities, travel, humor, lifestyle, education, baby care
Income Level
Middle to upper-middle class
Post Performance Timeline
Engagement Over Time
Likes
Comments
Engagement %
Posts (33)
Open
❤️ 12 💬 4
I can't wait for it to be over 🙃🙂
#momshumor #comedyreels #indianmommyblogger #kolkatamomblogger #...
#comedyreels
#momshumor
#kolkatamomblogger
Mar 31, 2026
Open
❤️ 1,685 💬 48
Being a parent today means making smart choices every single day 💭
When everything around us is gett...
#EveryStudentDeservesClassmate
#Classmatenotebooks
#Classmate
Mar 23, 2026
Open
❤️ 74 💬 49
POV: Privacy is just a myth when you’re a mom 😂
#momlife #relatablemom #funnyreels #momreels #reeli...
#relatablemom
#reelitfeelit
#momreels
Mar 21, 2026
Open
❤️ 1,773 💬 41
Tiny tummies have big nutritional needs, so I'm super picky about my kid's meals! Did you know an av...
#TinyTummyTales
#Momapproved
#NestleCEREGROW
Mar 19, 2026
Open
❤️ 94 💬 63
They say time flies when you’re raising kids… and it really does.
One moment they need you for every...
#holdthemoment
#preciousmoments
#momheart
Mar 09, 2026
Open
❤️ 106 💬 47
POV: We didn’t wait for the vibe…
We created it 🥁💥
Holi 2026 hits louder this time 🌈
#Holi2026
#Hol...
#RangBarse
#IndianFestivals
#HoliVibes
Mar 03, 2026
Open
❤️ 100 💬 67
Exams are temporary.
Mom’s tension is permanent. 😭📚
Meanwhile, Class 1 ka student but stress level =...
#RelatableMoments
#ParentingHumor
#MomLife
Feb 19, 2026
Open
❤️ 625 💬 136
Ami Savlon Swasth India Mission-er podcast shune truly empowered feel korchi!
Seasons change hocche...
#HygieneHabits
#collab
#ClimateChange
Feb 16, 2026
Open
❤️ 71 💬 55
Kerala… but through his little eyes. 🌴✨
Fishing felt like adventure.
Snails became treasure.
Coconu...
#TravelWithKids
#MomLifeUnfiltered
#IndianMomBlogger
Feb 11, 2026
Open
❤️ 43 💬 5
Happy 11th Anniversary to us 🎂🎉❤️💕💖💗
Jan 30, 2026
Open
❤️ 112 💬 33
Wishlist stays on paper. Bucket list goes to places. 🌍
Jan 25, 2026
Open
❤️ 50 💬 86
Screen-free play, focused minds & happy giggles 🧸✨
As a mom, I always choose toys that keep my child...
Jan 22, 2026
Open
❤️ 12,037 💬 146
• “Chhoti savings nahi, Soch Se Badi Bachat 💥”
• “Cashback nahi, asli bachat chahiye ✔️”
• “Sale sab...
#SochSeBadiSale
#RepublicDaySpecial
#FamilyReels
Jan 17, 2026
Open
❤️ 55 💬 44
Snack time made easy and happy at home 💛
Hot, crispy Godrej Yummiez Chicken Bites & Nuggets, perfect...
#GodrejYummiez
#indianmomblogger
#indianmominfluencer
Jan 15, 2026
Open
❤️ 46 💬 36
Those late-night mom moments when baby is asleep… and essentials are running out 😭🤍
Being a mom mean...
#19minuteDelivery
#Apollo247
#HealthcareAtHome
Jan 09, 2026
Open
❤️ 46 💬 35
Grateful 🫶🫰💗
#lastdayof2025 #newyear
#indianmomblogger #indianmommyblogger #kolkatamomblogger
#indianmomblogger
#indianmommyblogger
#kolkatamomblogger
Dec 31, 2025
Open
❤️ 52 💬 85
Diaper change made gentle & safe 🤍
Himalaya Baby Wipes clean softly without irritation 🌿
Himalaya Ba...
#Flipkart
#FlipkartBabycare
Dec 30, 2025
Open
❤️ 63 💬 89
Gentle care for your baby’s delicate skin 🤍
Himalaya Baby Powder & Baby Soap — keeps skin soft, fres...
#FlipkartBabycare
#Flipkart
Dec 30, 2025
Open
❤️ 831 💬 112
As a mom and content creator, I'm particular about collaborations
I only share genuine products, ...
#Ad
#Cereal
#CEREGROW
Nov 21, 2025
Open
❤️ 5,276 💬 391
From messy doodles on the dining table to his school bag filled with colours and characters, this ba...
#SchoolEssentials
#LetThemShine
#CreativeClassroom
Jul 14, 2025
Open
❤️ 1,606 💬 353
#AD 🌟 My son is my Pujo Superstar 🌟
This Durga Puja, my little one has not only embraced our cheris...
#kolkatamoms
#kolkatamomblogger
#kolkatamom
Oct 08, 2023
Open
❤️ 1,729 💬 86
Celebrating the gentle guardians who have taught our little ones not only just their firsts but also...
#paidpartnership
#lifelongteachers
#HimalayaBabyCare
Sep 04, 2022
Open
❤️ 1,546 💬 80
Absolutely glad to introduce Arnik in Creta Class. And the best thing is seeing his interest is incr...
#mathsmadeeasy
#mathsfun
#mathsclass
Jul 12, 2022
Open
❤️ 1,671 💬 10
Ensuring a greener tomorrow for our little ones is our responsibility! 🌱
So this World Environment ...
#HimalayaBabyCare
#worldenvironmentDay
Jun 05, 2022
Open
❤️ 1,737 💬 106
@tata.sampann Spices have natural oils intact that gives both- the flavour and the benefit. Tata Sam...
#westbengalmoms
#tatasampann
#spices
Jun 04, 2022
Open
❤️ 2,609 💬 154
What an exciting time to be a student!
I recently visited BYJU'S Tuition Centre at Ruby, Kolkata. w...
#mumbaimoms
#mombloggersofindia
#learningmadeeasy
May 17, 2022
Open
❤️ 893 💬 28
The bond between a mom and their little one is unconditional. That is why, for every little munchkin...
#MummaMyBestFriend
#MothersDay
#HimalayaBabyCare
May 08, 2022
Open
❤️ 907 💬 30
#ad Think and tell us if anything beats the health investment? Packed with 16 essential vitamins and...
#RanbirKapoor
#OneDiataalDaily
#NeetuKapoor
May 06, 2022
Open
❤️ 901 💬 29
With the market bustling with so many baby care products, I finally found a soap that is not only fr...
#MorisonsBabyDreams
#Naturalingredients
#JLMorisons
May 05, 2022
Open
❤️ 928 💬 48
I was always on the lookout for a baby powder that does not soak up all the moisture from my baby’s ...
#NaturalIngredients
#MorisonsBabyDreams
#JLMorisons
May 04, 2022
Open
❤️ 927 💬 56
Massaging the baby has many benefits for the little one and more if you are using baby oil that cont...
#MBD
#Naturalingredients
#MorisonsBabyDreams
Apr 19, 2022
Open
❤️ 338 💬 56
I was looking for sulfate and paraben-free baby lotion, preferably with natural ingredients for my b...
#MBD
#Choiceofsmartmums
#chennaimoms
Apr 13, 2022
Open
❤️ 919 💬 105
Hey everyone! I’m super stoked to show you what we have here today! The Morisons baby dreams Baby Ca...
#BabyCare
#Naturalingredients
#mumbaimoms
Apr 05, 2022