iam_deenababu
BusinessDeena Babu
570
Posts
10,543
Followers
353
Following
Bio
🛫🇮🇳🇦🇪🇮🇩🇲🇾🇨🇭🇫🇷🇩🇪🇧🇪🇸🇬🇦🇺👩🏻💻 Digital Designer
“Commit your work to the Lord, and your plans will be established.”
Contact & Details
Location
Sydney, NSW, Australia
Category
Parenting / Family / Lifestyle / Mom lifestyle & family travel (mom of twins, family travel)
Content Type
Family & parenting lifestyle, travel with kids, portrait photography, short-form video vlogs
Gender
Female
Age
33 yrs
Language
English (80%), Malayalam (12%), Hindi (5%), Tamil (2%), Arabic (1%)
Est. Post Price (CPV)
₹6,214 – ₹43,500
62,143 views × ₹0.1–₹0.7 CPV
Account Type
Business
Good Relations
No
Business Category
Designer
Brand Collaborations
None detected from captions/mentions (no explicit brand tags or @mentions indicating paid collaborations)
493
Avg Likes/Post
13
Avg Comments/Post
6,407
Total Likes
163
Total Comments
4.79%
Engagement Rate
₹6,214 – ₹43,500
Est. Post Price (CPV)
62,143 views × ₹0.1–0.7
Brand Collaboration Assessment
Overall Suitability
HIGH
✓ Safe for most brands
Brand Safety
9/10
✓ Excellent
Collaboration Ready
○ NO
Not currently available
Controversy Risk
LOW
✓ Clean content
Audience Analytics
Age Demographics
Gender Distribution
Top Cities
Ethnicity Distribution
Language Distribution
Breakdown:
English
80.0%
Malayalam
12.0%
Hindi
5.0%
Tamil
2.0%
Arabic
1.0%
Key Metrics
75.0%
Audience Credibility
758
Avg Reach
Reels Performance
4
Total Reels
15,467
Avg Views
792
Avg Likes
5.23%
Engagement
Posting Frequency
0.0
Posts/Week
5.69%
Last 8 Posts Avg
5.44%
Last 10 Posts Avg
4.79%
Last 24 Posts Avg
improving
Hashtags Word Cloud
Mentions & Collaborations
No mentions found
Collaboration Readiness Assessment
Overall Readiness Score
81.8%
81.8/100
Recommendation
Highly recommended for brand collaborations. Strong safety profile and engagement metrics.
Brand Safety & Pricing
Brand Safety
9/10
Est. Post Price (CPV range)
₹6,214 – ₹43,500
62,143 views × ₹0.1–₹0.7 per view
Sentiment
Positive
Content Safety
Political Content
0.0%
✓ Low Risk
Religious Content
0.0%
✓ Low Risk
✓ Safe for Brands
Collaboration Readiness
Willingness
Not Available
Past Collabs
None detected from captions/mentions (no explicit brand tags or @mentions indicating paid collaborations)
Engagement Rate
4.79%
Evaluation Factors
Brand Safety
9/10
Points: 27/30
excellent
Political Content
0.0%
Points: 20/20
excellent
Religious Content
0.0%
Points: 20/20
excellent
Willingness to Work
No
Points: 0/15
poor
Past Collaborations
Yes
Points: 10/10
excellent
Engagement Rate
4.79%
Points: 4.8/5
excellent
Product Category Suitability
Family/Kids
10/10
✓ Excellent
Travel
9/10
✓ Excellent
Parenting/Childcare
9/10
✓ Excellent
Photography
8/10
✓ Excellent
Fashion
7/10
○ Good
Beauty
7/10
○ Good
Home
7/10
○ Good
Food
5/10
○ Good
Tech
5/10
○ Good
Fitness
4/10
- Fair
Complete Analysis Data
Influencer Info
Name
Deena Babu
Age
33 yrs
Gender
female
Category
Parenting / Family / Lifestyle
Content Type
Family & parenting lifestyle, travel with kids, portrait photography, short-form video vlogs
Location
Sydney, NSW
Country
Australia
Brand & Pricing
Brand Safety
9/10
Est. Price (CPV)
₹6,214 – ₹43,500
Sentiment
Positive
Audience
Interests
Parenting, family lifestyle, travel with kids, local travel in Sydney/Australia, museum & educational outings, toddler products, photography/portraits, motherhood tips and vlogs
Income Level
Middle to upper-middle income (household income roughly equivalent to USD 35k-90k), likely urban professionals and parents
Post Performance Timeline
Engagement Over Time
Likes
Comments
Engagement %
Posts (13)
Open
❤️ 639 💬 19
❤️
#family #siblings #momoftwins #niece #vacation
#vacation
#siblings
#niece
May 16, 2026
Open
❤️ 2,083 💬 30
Asking if we are in India just 5 minutes after leaving Australia! ✈️ Are Isa and Iva inside the plan...
#travelwithkids
#sydneytotrivandrum
#malayalamvlog
May 05, 2026
Open
❤️ 299 💬 11
❤️
#momoftwins #momdaughtergoals #selfie #happy #motherhood
#selfie
#motherhood
#momoftwins
Apr 23, 2026
Open
❤️ 452 💬 8
✨
#portrait #outing #momoftwins #carnival #moments
#portrait
#outing
#momoftwins
Apr 22, 2026
Open
❤️ 208 💬 6
✨
#portrait #sunkissed #selfie #outing #momoftwins
#sunkissed
#selfie
#portrait
Apr 21, 2026
Open
❤️ 404 💬 15
🙂✨
#couple #selfie #parentlife #outing #moments
#moments
#outing
#parentlife
Apr 20, 2026
Open
❤️ 380 💬 14
❤️❤️
#twinsisters #happyface #childhood #goat #portrait
#childhood
#goat
#happyface
Apr 19, 2026
Open
❤️ 221 💬 10
😇❤️
#twindad #outing #family #twinsisters #moments
#twinsisters
#twindad
#outing
Apr 18, 2026
Open
❤️ 611 💬 12
🥰 Fam time
#family #twingirls #happymoments #outing #parentlife
#twingirls
#parentlife
#outing
Apr 17, 2026
Open
❤️ 300 💬 12
Happiness is… lollies in each hand 😄🍭🍭
#twinmoments #purejoy #lollies #sydneylife #twindaughters
#twinmoments
#twindaughters
#sydneylife
Apr 09, 2026
Open
❤️ 263 💬 16
Part 2 of 7: Signs of a Happy Child 🤍
Is your child’s “mess” actually a sign of happiness?
Look clo...
#twins
#relatable
#parentingmoments
Apr 07, 2026
Open
❤️ 522 💬 10
Sydney’s best kept secret… and it’s FREE 🤫🏛️
Did you know Australia’s first museum is right in the ...
#sydneylife
#freethingstodoinsydney
#exploresydney
Apr 02, 2026
Open
❤️ 25 💬 0
The Journey from Bangalore to Kerala during the COVID-19 pandemic!
We travelled via Tamil Nadu and ...
Aug 26, 2020