guiltybytes

Devina Malhotra Chadha

3,291 Posts

1,17,031 Followers

2,290 Following

Bio

Crafting @labeldevina, art-led clothing & art for homes.
Sarees, Decor, Storytelling & Entrepreneurship.
Email: devina.malhotra@gmail.com

https://www.labeldevina.com/

Contact & Details

devina@guiltybytes.com

Brand Collaboration Assessment

Overall Suitability

MEDIUM

⚡ Review recommended

Brand Safety

8/10

✓ Excellent

Collaboration Ready

✓ YES

Open to partnerships

Controversy Risk

MEDIUM

✓ Clean content

✓ Recommended: Safe for brand collaborations with high brand safety score and clean content.

Audience Analytics

Age Demographics

Gender Distribution

Top Cities

Ethnicity Distribution

Language Distribution

Language data not available

Key Metrics

75.0%

Audience Credibility

0.00%

Growth Rate

513

Avg Reach

Posting Frequency

0.4

Posts/Week

0.15%

Last 8 Posts Avg

0.14%

Last 10 Posts Avg

0.29%

Last 24 Posts Avg

declining

Hashtags Word Cloud

Mentions & Collaborations

@labeldevina

3 times

Total Eng.

959

Avg/Post

320

@elleindia

1 time

Total Eng.

573

Avg/Post

573

@maccosmeticsindia,

1 time

Total Eng.

573

Avg/Post

573

@maliniagarwal

1 time

Total Eng.

573

Avg/Post

573

@megha.arthouse

1 time

Total Eng.

573

Avg/Post

573

@missmalini

1 time

Total Eng.

573

Avg/Post

573

@suryagarh

1 time

Total Eng.

573

Avg/Post

573

@sareestylingdotcom

1 time

Total Eng.

470

Avg/Post

470

@guiltybytes

2 times

Total Eng.

353

Avg/Post

177

@thedecorkart

1 time

Total Eng.

231

Avg/Post

231

@sunitapanghal70

1 time

Total Eng.

202

Avg/Post

202

@divimalhotra.

1 time

Total Eng.

193

Avg/Post

193

@apurva_peace

1 time

Total Eng.

188

Avg/Post

188

@kabhikabhiiadity

1 time

Total Eng.

148

Avg/Post

148

@shopmirissa

1 time

Total Eng.

148

Avg/Post

148

Showing top 15 of 18

Collaboration Readiness Assessment

Overall Readiness Score

69.3%

69.3/100

GOOD

Recommendation

Good candidate for collaborations. Review content for brand alignment.

Brand Safety & Pricing

Brand Safety

8/10

Est. Post Price (CPV range)

₹14,226 – ₹99,578

1,42,255 views × ₹0.1–₹0.7 per view

Sentiment

Positive

Content Safety

Political Content

0.0%

✓ Low Risk

Religious Content

10.0%

⚡ Moderate

2 posts

✓ Safe for Brands

Collaboration Readiness

Willingness

Ready

Past Collabs

@labeldevina, @guiltybytes, @elleindia, @maccosmeticsindia, @maliniagarwal, @megha.arthouse, @missmalini, @suryagarh, @thedecorkart

Engagement Rate

0.34%

Evaluation Factors

Brand Safety

8/10

Points: 24/30 excellent

Political Content

0.0%

Points: 20/20 excellent

Religious Content

10.0%

Points: 0/20 poor

Willingness to Work

Yes

Points: 15/15 excellent

Past Collaborations

Yes

Points: 10/10 excellent

Engagement Rate

0.34%

Points: 0.3/5 fair

Product Category Suitability

Fashion

9/10

✓ Excellent

Beauty

8/10

✓ Excellent

Travel

7/10

○ Good

Fitness

6/10

○ Good

Food

5/10

○ Good

Tech

4/10

- Fair

Complete Analysis Data

Influencer Info

Name Devina Malhotra Chadha

Age 30 yrs

Gender Female

Category Entrepreneur

Content Type Fashion, Art, Lifestyle

Brand & Pricing

Brand Safety 8/10

Est. Price (CPV) ₹14,226 – ₹99,578

Sentiment Positive

Audience

Interests Fashion, Art, Home Decor, Blogging, Entrepreneurship, Family, Travel

Income Level Middle to Upper-middle class

Post Performance Timeline

Engagement Over Time

Likes

Comments

Engagement %

Posts (27)

Open

❤️ 78 💬 10

Literally turning each other’s world upside down since 2016. Haha 🎢

Mar 21, 2026

Open

❤️ 258 💬 18

❤️❤️🫶🏻🫶🏻

Mar 17, 2026

Open

❤️ 103 💬 25

A hand-painted @labeldevina dupatta so intricate, so luminous, it doesn’t just sit in your wardrobe,...

Mar 14, 2026

Open

❤️ 234 💬 19

@guiltybytes seen in our hand-painted Love Birds lehenga with delicate zardozi embroidery for a fami...

Mar 10, 2026

Open

❤️ 88 💬 4

Fav moments from our getaway…Can’t wait to be backkkkkk already.

Mar 10, 2026

Open

❤️ 123 💬 25

Absolute green flag is finding a dress made in pure fabric that has been designed by a woman (in thi...

Mar 09, 2026

Open

❤️ 226 💬 9

Currently in my vacation state of mind 🏝️ Room with the most majestic Gateway of India view, brand n...

Mar 08, 2026

Open

❤️ 144 💬 32

So I entered a flower arrangement competition and married my love for art and flowers to create this...

Mar 07, 2026

Open

❤️ 169 💬 24

Happy birthday Queen @divimalhotra. You are my forever best friend and the biggest cheerleader of my...

Mar 06, 2026

Open

❤️ 58 💬 4

Hi, Exclusively available for Instagram shoppers, launching my pure silk kota sarees in 6 colours on...

Feb 04, 2026

Open

❤️ 168 💬 20

After almost nine years of marriage, I finally got to host my cousin sister @apurva_peace who couldn...

Feb 03, 2026

Open

❤️ 91 💬 9

Our founder @guiltybytes shines in our most stunning hand-painted Vrindavan theme saree, showcasing ...

Feb 02, 2026

Open

❤️ 191 💬 11

A Sunday well spent at a regimental senior Col & Mrs Bajpai’s @sunitapanghal70 penthouse, where beau...

Feb 01, 2026

Open

❤️ 108 💬 13

Shop hand made paintings featuring @labeldevina’s signature birds and blooms. I also have miniature ...

Jan 29, 2026

Open

❤️ 515 💬 40

Hosted the first Ladies’ Meet of the station with the theme Twines & Tea, giving our silk sarees the...

Jan 28, 2026

Open

❤️ 109 💬 19

Back with Personal Favourites Episode 2 ✨ Sharing my 5 unsponsored hair products I genuinely love an...

Jan 25, 2026

Open

❤️ 155 💬 17

If any of these resonate with you, take them along. If not, leave them behind. Intentional living is...

Jan 22, 2026

Open

❤️ 107 💬 37

Kickstaring my Unsponsored video series featuring my personal favourites. The first one is from my k...

Jan 18, 2026

Open

❤️ 239 💬 19

Oh right, this was it. The garden party. @labeldevina

May 23, 2025

Open

❤️ 3,249 💬 76

Hi, re-introducing myself to everyone who has been a part of my journey ❤️ #guiltybytes #bloggerlife...

#momblogger #guiltybytes #faujiwife

Mar 01, 2025

Open

❤️ 479 💬 94

EDIT- 13 years and strong. 10 YEARS of running a blog now popularly known as a content platform an...

#sareestyling101 #guiltybytesturns10 #guiltybytesonthego

Jan 12, 2022

Open

❤️ 109 💬 10

Finale YouTube collab of 2021 with @amazonfashion. Here’s a quick highlight of eveything that I pick...

#nyeoutfit #guiltybytes #fashionhaul

Dec 27, 2021

Open

❤️ 132 💬 10

In my latest YouTube video I have shared the easiest 3 step CTM routine to help you get rid of makeu...

#guiltybytes #indianyoutuber #jelloskin

Dec 15, 2021

Open

❤️ 1,081 💬 43

Hi guys, this is my first video from my #livingquarters series! Find a super quick way to re-style y...

#faujiwife #homejungle #indianhomedecor

Jun 10, 2020

Open

❤️ 171 💬 60

Spruce up your stay at home dates with stunning table setup and layout and enjoy your meal together ...

Mar 02, 2020

Open

❤️ 419 💬 51

Hi guys! Watch my video as I share why should you INVEST in a saree shapewear from @sareestylingdotc...

#shapethedrape #sareestyling101 #sareestyling

Nov 08, 2019

Open

❤️ 1,269 💬 18

These simple skin and beauty DIYs using oatmeal is everything that you need during this changing wea...

#oatmealscrub #oatmeal #beautyblogger

Jun 29, 2019