Influencer Directory

@figuring_out_finances_at_40

figuring_out_finances_at_40

Lucy | Money chat, mum life and juggling it all!

216 Posts
13,500 Followers
357 Following
Bio
Finally facing my debt…
Starting Debt (Jan 2025) - £44,035
Current (Apr 2026) - £27,696
Paid off so far - £16,339 = 37%
UGC creator-DM for collabs
Contact & Details
Category
Finance
Content Type
Videos, Sidecar posts, Lifestyle shots
Gender
Female
Age
40 yrs
Est. Post Price (CPV)
₹14,409 – ₹1,00,862
1,44,088 views × ₹0.1–₹0.7 CPV
Good Relations
No
Brand Collaborations
@spriveapp
534
Avg Likes/Post
96
Avg Comments/Post
6,406
Total Likes
1,150
Total Comments
4.66%
Engagement Rate
₹14,409 – ₹1,00,862
Est. Post Price (CPV)
1,44,088 views × ₹0.1–0.7

Brand Collaboration Assessment

Overall Suitability
HIGH
✓ Safe for most brands
Brand Safety
8/10
✓ Excellent
Collaboration Ready
✓ YES
Open to partnerships
Controversy Risk
LOW
✓ Clean content
✓ Recommended: Safe for brand collaborations with high brand safety score and clean content.

Audience Analytics

Age Demographics
Gender Distribution
Top Cities
Ethnicity Distribution
Language Distribution
Language data not available
Key Metrics
85.0%
Audience Credibility
944
Avg Reach
Posting Frequency
0.5
Posts/Week
0.75%
Last 8 Posts Avg
1.65%
Last 10 Posts Avg
4.66%
Last 24 Posts Avg
declining
Hashtags Word Cloud
Mentions & Collaborations
@spriveapp
1 time
Total Eng.
70
Avg/Post
70

Collaboration Readiness Assessment

Overall Readiness Score
93.7%
93.7/100
EXCELLENT
Recommendation
Highly recommended for brand collaborations. Strong safety profile and engagement metrics.

Brand Safety & Pricing

Brand Safety
8/10
Est. Post Price (CPV range)
₹14,409 – ₹1,00,862
1,44,088 views × ₹0.1–₹0.7 per view
Sentiment
Positive

Content Safety

Political Content
0.0%
✓ Low Risk
Religious Content
0.0%
✓ Low Risk
✓ Safe for Brands

Collaboration Readiness

Willingness
Ready
Past Collabs
@spriveapp
Engagement Rate
4.66%

Evaluation Factors

Brand Safety
8/10
Points: 24/30 excellent
Political Content
0.0%
Points: 20/20 excellent
Religious Content
0.0%
Points: 20/20 excellent
Willingness to Work
Yes
Points: 15/15 excellent
Past Collaborations
Yes
Points: 10/10 excellent
Engagement Rate
4.66%
Points: 4.7/5 excellent

Product Category Suitability

Tech
7/10
○ Good
Food
6/10
○ Good
Fitness
6/10
○ Good
Fashion
5/10
○ Good
Travel
5/10
○ Good
Beauty
4/10
- Fair

Complete Analysis Data

Influencer Info

Name Lucy
Age 40 yrs
Gender Female
Category Finance
Content Type Videos, Sidecar posts, Lifestyle shots

Brand & Pricing

Brand Safety 8/10
Est. Price (CPV) ₹14,409 – ₹1,00,862
Sentiment Positive

Audience

Interests Personal finance, Debt management, Side hustles, UGC creation, Family life
Income Level Middle to upper-middle class

Post Performance Timeline

Engagement Over Time
Likes
Comments
Engagement %

Posts (12)

Post
Open
❤️ 87 💬 15
There, I said it! Bloody hell that’s been weighing on me. I need to remember my own advice that we’...
#debtfreedom #personalfinance #debtfreecommunityuk
Apr 30, 2026
Post
Open
❤️ 199 💬 23
I really am surprised with how my debt journey is going! Before I started this journey I just shut ...
#debtcommunityuk #debtfreeliving #personalfinance
Apr 29, 2026
Post
Open
❤️ 84 💬 180
I’m thinking 1 and 4, but 5 is also shouting to me! 😂 Which ones are you choosing? Let me know in t...
#debtfreecommunityuk #financialfree #personalfinance
Apr 25, 2026
Post
Open
❤️ 52 💬 18
This has been such an easy way to still enjoy life and overpay my mortgage at the same time! I’m us...
#financiallyfree #personalfinance #debtfreecommunityuk
Apr 23, 2026
Post
Open
❤️ 40 💬 25
I don’t think I’ll get over this part of UGC - getting products that I love from brands I love ❤️ ...
#sidehustleforbeginners #ugccreator #ugctips
Apr 22, 2026
Post
Open
❤️ 15 💬 8
If you’ve been watching this challenge, thinking about it, saving the posts, telling yourself you’ll...
#sidehustleforbeginners #ugcexample #ugctips
Apr 22, 2026
Post
Open
❤️ 22 💬 2
Some of the questions that I’ve had this last week needed to be cleared up ❤️ Did you like how I pu...
#sidehustleforbeginners #sidehustlesuccess #ugccreators
Apr 21, 2026
Post
Open
❤️ 20 💬 23
Eeek!!! It’s coming so soon! And one question I had last night - will I show you how to edit your v...
#sidehustleforbeginners #ugccreator #ugctips
Apr 20, 2026
Post
Open
❤️ 110 💬 278
I’m so excited to see where this goes! If you want to come along and see what creating ugc videos i...
#ugctips #ugccreator
Apr 19, 2026
Post
Open
❤️ 959 💬 70
A new year re-introduction! Thank you so much for being here, something tells me 2026 is going to b...
#debtfreedom #mumlifeuk #over40
Jan 05, 2026
Post
Open
❤️ 756 💬 55
And yes, this is all alongside my reel yesterday! Two things can be true at the same time 🙃 I’d lo...
#debtfreecommunityuk #debtfreedom
Dec 30, 2025
Post
Open
❤️ 4,062 💬 453
This doesn’t feel real! Also… there’s no balloons, cards or celebrations for this?! It feels like t...
#debtcommunityuk #debtfreedom #debtfreeliving
Nov 04, 2025