britannia.industries
BusinessBritannia Industries
227
Posts
74,433
Followers
12
Following
Bio
India’s favourite way to snack.
Contact & Details
Category
Food
Content Type
Brand promotions, product showcases, corporate announcements
Gender
Brand
Est. Post Price (CPV)
₹1,710 – ₹11,970
17,100 views × ₹0.1–₹0.7 CPV
Good Relations
No
Business Category
Brand
Brand Collaborations
@worldfoodindia
@mofpi_goi
@fssai_safefood
178
Avg Likes/Post
5
Avg Comments/Post
2,844
Total Likes
86
Total Comments
0.25%
Engagement Rate
₹1,710 – ₹11,970
Est. Post Price (CPV)
17,100 views × ₹0.1–0.7
Brand Collaboration Assessment
Overall Suitability
HIGH
✓ Safe for most brands
Brand Safety
8/10
✓ Excellent
Collaboration Ready
✓ YES
Open to partnerships
Controversy Risk
LOW
✓ Clean content
✓ Recommended: Safe for brand collaborations with high brand safety score and clean content.
Audience Analytics
Age Demographics
Gender Distribution
Top Cities
Ethnicity Distribution
Language Distribution
Language data not available
Key Metrics
75.0%
Audience Credibility
274
Avg Reach
Posting Frequency
0.1
Posts/Week
0.11%
Last 8 Posts Avg
0.12%
Last 10 Posts Avg
0.25%
Last 24 Posts Avg
declining
Hashtags Word Cloud
Mentions & Collaborations
@fssai_safefood,
1 time
Total Eng.
505
Avg/Post
505
@mofpi_goi
1 time
Total Eng.
505
Avg/Post
505
@worldfoodindia
1 time
Total Eng.
505
Avg/Post
505
Collaboration Readiness Assessment
Overall Readiness Score
89.3%
89.3/100
Recommendation
Highly recommended for brand collaborations. Strong safety profile and engagement metrics.
Brand Safety & Pricing
Brand Safety
8/10
Est. Post Price (CPV range)
₹1,710 – ₹11,970
17,100 views × ₹0.1–₹0.7 per view
Sentiment
Positive
Content Safety
Political Content
0.0%
✓ Low Risk
Religious Content
0.0%
✓ Low Risk
✓ Safe for Brands
Collaboration Readiness
Willingness
Ready
Past Collabs
@worldfoodindia, @mofpi_goi, @fssai_safefood
Engagement Rate
0.25%
Evaluation Factors
Brand Safety
8/10
Points: 24/30
excellent
Political Content
0.0%
Points: 20/20
excellent
Religious Content
0.0%
Points: 20/20
excellent
Willingness to Work
Yes
Points: 15/15
excellent
Past Collaborations
Yes
Points: 10/10
excellent
Engagement Rate
0.25%
Points: 0.3/5
fair
Product Category Suitability
Food
10/10
✓ Excellent
Travel
5/10
○ Good
Beauty
4/10
- Fair
Tech
3/10
- Fair
Fitness
3/10
- Fair
Fashion
2/10
- Fair
Complete Analysis Data
Influencer Info
Name
Britannia Industries
Gender
Brand
Category
Food
Content Type
Brand promotions, product showcases, corporate announcements
Brand & Pricing
Brand Safety
8/10
Est. Price (CPV)
₹1,710 – ₹11,970
Sentiment
Positive
Audience
Interests
Food, snacking, brand innovation, corporate social responsibility, internships
Income Level
Middle to upper-middle class
Post Performance Timeline
Engagement Over Time
Likes
Comments
Engagement %
Posts (16)
Open
❤️ 123 💬 2
A celebration of the art of building brands that endure, Britannia Industries Limited has been recog...
#TingTingTiDing
#Britannia
Jan 27, 2026
Open
❤️ 64 💬 1
With the Britannia Ingenious Program, curiosity is nurtured, ideas are tested, and talent is recogni...
#TingTingTiDing
#PPO
#Interns
Jan 16, 2026
Open
❤️ 92 💬 31
Meet Sandip Kumar Singh, Head of Digital Solutions at Britannia.
A champion at building key relati...
#TingTingTiDing
#LittleHeartToHeart
#Britannian
Jan 12, 2026
Open
❤️ 58 💬 4
We’re honoured that the Britannia Nutrition Foundation (BNF) has been recognised with the ‘Best CSR ...
#TingTingTiDing
#CSR
#Britannia
Dec 31, 2025
Open
❤️ 59 💬 0
Creatovate 2025 culminated in an extraordinary Grand Finale on December 5th, and the level of talent...
#TingTingTiDing
#Creatovate2025
#Britannia
Dec 19, 2025
Open
❤️ 64 💬 1
From the first glance to the final bite, packaging matters. And this year, our innovations have been...
#TingTingTiDing
#Packaging
#Britannia
Dec 09, 2025
Open
❤️ 61 💬 1
5 teams out of 3,650 participants, spread across 12 campuses- the Creatovate journey has reached its...
#Unstop
#TingTingTiDing
#Creatovate
Dec 04, 2025
Open
❤️ 87 💬 0
Fresh ideas. Fresh perspectives.
The future looks bright… and Ingenious. Under the Britannia Ingeni...
#Britannia
#BritanniaIngeniousProgram
Nov 24, 2025
Open
❤️ 57 💬 3
We’re honoured to be nationally recognised by the Institute of Directors (IOD) with the Golden Peaco...
#TingTingTiDing
#GoldenPeacockAwards
#Britannia
Nov 14, 2025
Open
❤️ 180 💬 4
Meet Gaurav Kumar Dua, our R&D Category Lead. With big wins like setting up Britannia’s first asepti...
#TingTingTiDing
#LittleHeartToHeart
#Britannia
Sep 30, 2025
Open
❤️ 498 💬 7
Each year, @worldfoodindia empowers the rich culture of Indian food.
As a part of this ongoing com...
#WorldFoodIndia2025.
#WFI
#TingTingTiDing
Sep 28, 2025
Open
❤️ 116 💬 4
From storytelling to star power- we’re proud to share our wins at the ET Brand Equity DG+ Awards.
...
#TingTingTiDing
#Britannia
Sep 26, 2025
Open
❤️ 289 💬 4
It was never about special treatment on that 1 day, but a reminder about fair treatment every day. #...
#LetsKeepItGoing
#EverydayIsWomensDay
#BritanniaMarieGold
Mar 08, 2023
Open
❤️ 409 💬 6
Sometimes in life, it’s you who has to give yourself a second chance. Something that Lata, Geeta, an...
#mystartupseason4
#BritanniaMarieGold
#Britannia
Jan 03, 2023
Open
❤️ 421 💬 12
#GoNuts with the new Britannia Good Day Harmony.
🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰...
#GoNuts
Jun 22, 2022
Open
❤️ 266 💬 6
On National Milk Day, we remember Dr. Verghese Kurien, the #MilkManofIndia and his billion-litre ide...
#NationalMilkDay?
#NationalMilkDay
#MilkManofIndia
Nov 26, 2021