aruna_vijay_masterchef

Aruna Vijay

1,404 Posts

13,03,608 Followers

2,439 Following

Bio

MasterChef India 2023 Finalist-Top 4
Entrepreneur|TV host|Chef
Managed by @wearelit_official

http://ezurr.com/

Contact & Details

Connect@arunavijay.com

Brand Collaboration Assessment

Overall Suitability

HIGH

✓ Safe for most brands

Brand Safety

8/10

✓ Excellent

Collaboration Ready

✓ YES

Open to partnerships

Controversy Risk

LOW

✓ Clean content

✓ Recommended: Safe for brand collaborations with high brand safety score and clean content.

Audience Analytics

Age Demographics

Gender Distribution

Top Cities

Ethnicity Distribution

Language Distribution

Language data not available

Key Metrics

75.0%

Audience Credibility

0.00%

Growth Rate

8,729

Avg Reach

Posting Frequency

0.7

Posts/Week

0.66%

Last 8 Posts Avg

0.63%

Last 10 Posts Avg

0.45%

Last 24 Posts Avg

improving

Hashtags Word Cloud

Mentions & Collaborations

@aathirasethumadhavan

1 time

Total Eng.

6,322

Avg/Post

6,322

@embercookware

1 time

Total Eng.

4,808

Avg/Post

4,808

@Trunativ.

1 time

Total Eng.

4,110

Avg/Post

4,110

@TruNativ

1 time

Total Eng.

3,796

Avg/Post

3,796

@ikea.india

1 time

Total Eng.

3,000

Avg/Post

3,000

@ozivanutrition’s

1 time

Total Eng.

2,441

Avg/Post

2,441

@aanchaljain12

1 time

Total Eng.

1,213

Avg/Post

1,213

@aineenizamiahmedi

1 time

Total Eng.

1,213

Avg/Post

1,213

@arokaofficial,

1 time

Total Eng.

1,213

Avg/Post

1,213

@artjayes

1 time

Total Eng.

1,213

Avg/Post

1,213

@aruna_vijay_masterchef

1 time

Total Eng.

1,213

Avg/Post

1,213

@aruna_vijay_masterchef:

1 time

Total Eng.

1,213

Avg/Post

1,213

@dibs_itis

1 time

Total Eng.

1,213

Avg/Post

1,213

@eshita0_0

1 time

Total Eng.

1,213

Avg/Post

1,213

@florianhurelhaircoutureandspa

1 time

Total Eng.

1,213

Avg/Post

1,213

Showing top 15 of 23

Collaboration Readiness Assessment

Overall Readiness Score

89.4%

89.4/100

EXCELLENT

Recommendation

Highly recommended for brand collaborations. Strong safety profile and engagement metrics.

Brand Safety & Pricing

Brand Safety

8/10

Est. Post Price (CPV range)

₹4,07,225 – ₹28,50,572

40,72,246 views × ₹0.1–₹0.7 per view

Sentiment

Positive

Content Safety

Political Content

0.0%

✓ Low Risk

Religious Content

0.0%

✓ Low Risk

✓ Safe for Brands

Collaboration Readiness

Willingness

Ready

Past Collabs

@IKEA, @OZiva, @FaberKitchen

Engagement Rate

0.42%

Evaluation Factors

Brand Safety

8/10

Points: 24/30 excellent

Political Content

0.0%

Points: 20/20 excellent

Religious Content

0.0%

Points: 20/20 excellent

Willingness to Work

Yes

Points: 15/15 excellent

Past Collaborations

Yes

Points: 10/10 excellent

Engagement Rate

0.42%

Points: 0.4/5 fair

Product Category Suitability

Food

10/10

✓ Excellent

Fitness

6/10

○ Good

Travel

5/10

○ Good

Beauty

4/10

- Fair

Fashion

3/10

- Fair

Tech

2/10

- Fair

Complete Analysis Data

Influencer Info

Name Aruna Vijay

Age 30 yrs

Gender Female

Category Chef

Content Type Food photography, recipe videos, lifestyle shots

Brand & Pricing

Brand Safety 8/10

Est. Price (CPV) ₹4,07,225 – ₹28,50,572

Sentiment Positive

Audience

Interests Cooking, healthy eating, food photography, lifestyle, recipe sharing

Income Level Middle to upper-middle class

Post Performance Timeline

Engagement Over Time

Likes

Comments

Engagement %

Posts (26)

Open

❤️ 1,892 💬 62

Toushe Bhakri/ Cucumber Pancake/ Sajjiga Roti It’s a very popular Konkani dish…Toushe means cucumbe...

Mar 31, 2026

Open

❤️ 6,233 💬 89

Guilt-Free Maggi Craving Maggi but don’t want the guilt? This one lets you have both, comfort and ...

Mar 30, 2026

Open

❤️ 3,198 💬 598

This heat needed something that actually cools you from within Loving this simple saunf sharbat la...

Mar 28, 2026

Open

❤️ 25,763 💬 251

Cucumber Kimchi Salad Let me introduce to you this 5-minute quick salad that I’ve literally gone cr...

Mar 27, 2026

Open

❤️ 4,830 💬 171

Chille Ka Raita This Rajasthani-style chilla ka raita is such a summer win..it’s so light, cooling ...

Mar 26, 2026

Open

❤️ 2,258 💬 2,550

If your dosa isn’t turning out quite right, it’s usually not just the batter… it’s also how you hand...

#AD #CookingTips #DosaMaking

Mar 25, 2026

Open

❤️ 7,298 💬 154

Mango Chia Pudding Soft, chilled, and so refreshing… this gond katira chia pudding feels like summe...

Mar 24, 2026

Open

❤️ 5,307 💬 111

High Protein Summer Salad If you think salads are boring, think again! When the summer heat makes it...

Mar 23, 2026

Open

❤️ 11,265 💬 99

Chamoy Sauce This Mexican condiment is a total flavour bomb, if you love fun street-style snacks, ...

Mar 21, 2026

Open

❤️ 8,687 💬 131

Lauki Dahi Tadka / tadka dahi This recipe barely takes any time, just right for students, office go...

Mar 20, 2026

Open

❤️ 3,822 💬 119

Let’s make something easier, healthier and quicker today, no much fuss, just simple comfort on a pla...

Feb 09, 2026

Open

❤️ 5,613 💬 66

What Jan looked like 💕💕 #life #love #fun

#fun #life #love

Feb 08, 2026

Open

❤️ 2,858 💬 142

Filter coffee isn’t just a drink💫 It’s a ritual, and every ritual deserves its own little corner💁🏻‍♀...

#AD #Chennai #FiltercoffeeSetup

Feb 07, 2026

Open

❤️ 415 💬 39

Caption/Description: Khuska Biryani Enjoy the delicate flavours of Khuska Biryani, cooked to perfec...

#EverydayGourmet #FaberKitchen #KhuskaBiryani

Feb 06, 2026

Open

❤️ 2,340 💬 101

If a high-protein dessert can make my entire team stop mid-work, you know it’s doing something right...

#HealthySweet #HighProteinDessert #OZivaPlantProtein

Feb 06, 2026

Open

❤️ 3,630 💬 480

One Bowl Strawberry Chocolate Cake No maida, no sugar, no jaggery - but proper cake feels! This 3...

Feb 05, 2026

Open

❤️ 3,925 💬 89

MasterChef Special Morkali With Inlipuli Every Masterchef dish I post has some crazy memories attac...

Feb 04, 2026

Open

❤️ 3,535 💬 96

High Protein Paneer Roti Bringing you another episode of “India Loves Paneer”..Let’s make something...

Feb 03, 2026

Open

❤️ 2,217 💬 110

Baked Rasgullas In just 10 mins you can upgrade your basic rasgullas to the baked ones, they litera...

Feb 02, 2026

Open

❤️ 1,119 💬 94

#ELLEGourmetCoverStars: Chef Aruna Vijay’s (@aruna_vijay_masterchef) story begins in a quiet Chennai...

#ELLEGourmetCoverStars:

Dec 30, 2025

Open

❤️ 7,935 💬 102

August dump 💕💕 #onlygratitude

#onlygratitude

Sep 03, 2025

Open

❤️ 8,961 💬 228

Lil bit about me ❤️ So many of you are new here, and while you see the food side of me, there’s a l...

#creator #fun #life

Jul 04, 2025

Open

❤️ 12,153 💬 130

Mar 26, 2023

Open

❤️ 62 💬 6

These are Japanese dumplings, make with veggies and served with a yummy dipping sauce.

Mar 20, 2021

Open

❤️ 46 💬 2

A super comfort meal for your family for the weekend. It may look like a Lot of prep, but believe m...

#enchiladas #foodlover #mexican

Mar 13, 2021

Open

❤️ 29 💬 1

This is no maida bun - a healthy alternative. If you don’t have chirroti rava, you could also use re...

Aug 24, 2020