𝙰𝚊𝚜𝚝𝚑𝚊 𝙰𝚝𝚛𝚊𝚢
5,156
Posts
23,823
Followers
6,154
Following
Bio
Journalist| Author | CreatorEditor @sundaymidday
Constant doer of the #75dayreset
🎥Making the best of your 40s
🌷How to tackle Perimenopause
Contact & Details
Category
Journalist/Author/Creator
Content Type
Lifestyle, Personal experiences, Social commentary, Travel
Gender
Female
Age
40 yrs
Est. Post Price (CPV)
₹662 – ₹4,638
6,625 views × ₹0.1–₹0.7 CPV
Good Relations
No
Brand Collaborations
@zeetheatre
@lany.
@manushreekaushikatray
@adrenaline_traveller35
@spotifyindia
645
Avg Likes/Post
22
Avg Comments/Post
21,932
Total Likes
742
Total Comments
2.8%
Engagement Rate
₹662 – ₹4,638
Est. Post Price (CPV)
6,625 views × ₹0.1–0.7
Brand Collaboration Assessment
Overall Suitability
LOW
⚠️ High risk
Brand Safety
8/10
✓ Excellent
Collaboration Ready
✓ YES
Open to partnerships
Controversy Risk
HIGH
⚠️ Political/Religious content
⚠️ Warning: This influencer has content that may not be suitable for all brands.
Audience Analytics
Age Demographics
Gender Distribution
Top Cities
Ethnicity Distribution
Language Distribution
Language data not available
Key Metrics
75.0%
Audience Credibility
1,583
Avg Reach
Posting Frequency
0.1
Posts/Week
1.84%
Last 8 Posts Avg
1.58%
Last 10 Posts Avg
4.49%
Last 24 Posts Avg
declining
Hashtags Word Cloud
Mentions & Collaborations
@adrenaline_traveller35
1 time
Total Eng.
201
Avg/Post
201
@manushreekaushikatray
1 time
Total Eng.
201
Avg/Post
201
@zeetheatre
2 times
Total Eng.
179
Avg/Post
90
@guardiangnc!
1 time
Total Eng.
166
Avg/Post
166
@rawrmusicentertainment.
1 time
Total Eng.
125
Avg/Post
125
@tallz.music
1 time
Total Eng.
125
Avg/Post
125
@aasthaatray
1 time
Total Eng.
100
Avg/Post
100
@make_repost
1 time
Total Eng.
100
Avg/Post
100
@menseswithmanasa
1 time
Total Eng.
69
Avg/Post
69
@theoffbeatmedia.co
1 time
Total Eng.
69
Avg/Post
69
@lany.
1 time
Total Eng.
49
Avg/Post
49
@maemariyam
1 time
Total Eng.
26
Avg/Post
26
@spotifyindia’s
1 time
Total Eng.
26
Avg/Post
26
Collaboration Readiness Assessment
Overall Readiness Score
71.8%
71.8/100
Recommendation
Good candidate for collaborations. Review content for brand alignment.
Brand Safety & Pricing
Brand Safety
8/10
Est. Post Price (CPV range)
₹662 – ₹4,638
6,625 views × ₹0.1–₹0.7 per view
Sentiment
Positive
Content Safety
Political Content
20.0%
⚠️ High Risk
2 posts
Religious Content
0.0%
✓ Low Risk
⚠️ Controversial Content
Collaboration Readiness
Willingness
Ready
Past Collabs
@zeetheatre, @lany., @manushreekaushikatray, @adrenaline_traveller35, @spotifyindia
Engagement Rate
2.80%
Evaluation Factors
Brand Safety
8/10
Points: 24/30
excellent
Political Content
20.0%
Points: 0/20
poor
Religious Content
0.0%
Points: 20/20
excellent
Willingness to Work
Yes
Points: 15/15
excellent
Past Collaborations
Yes
Points: 10/10
excellent
Engagement Rate
2.80%
Points: 2.8/5
good
Product Category Suitability
Health
9/10
✓ Excellent
Travel
8/10
✓ Excellent
Fitness
7/10
○ Good
Fashion
6/10
○ Good
Food
5/10
○ Good
Beauty
5/10
○ Good
Tech
4/10
- Fair
Important Considerations
- High political content may not be suitable for all brands
Complete Analysis Data
Influencer Info
Name
𝙰𝚊𝚜𝚝𝚑𝚊 𝙰𝚝𝚛𝚊𝚢
Age
40 yrs
Gender
Female
Category
Journalist/Author/Creator
Content Type
Lifestyle, Personal experiences, Social commentary, Travel
Brand & Pricing
Brand Safety
8/10
Est. Price (CPV)
₹662 – ₹4,638
Sentiment
Positive
Audience
Interests
Travel, Movies, Social issues, Health, Literature, Music, Personal development
Income Level
Middle to upper-middle class
Post Performance Timeline
Engagement Over Time
Likes
Comments
Engagement %
Posts (34)
Open
❤️ 522 💬 29
All facial expressions and many sentences borrowed from Otherwarya, because i am not as talented as ...
#carousel
#socialmedia
#otherwarya
Mar 31, 2026
Open
❤️ 74 💬 3
These days, everywhere I look I see and feel winds of change. #lifeofajournalist #mumbai #bombae #jo...
#mumbai
#lifeofajournalist
#journalist
Mar 26, 2026
Open
❤️ 38 💬 0
YOU CAN DO HARD THINGS, JUST TAKE THE LEAP OF FAITH. I promise you will be fine. If you want to talk...
#loveyourself
#lifelessons
#letitgo
Mar 24, 2026
Open
❤️ 84 💬 2
Before life gets hectic this week, here’s a snippet of my holiday!!!! #vlog #asmr #lifeofajournalist...
#asmr
#vlog
#lifeofajournalist
Mar 23, 2026
Open
❤️ 68 💬 5
He who is content with whatever comes, without attachment, not disappointed when he gets nothing, is...
#gsd
#choosepeace
#content
Mar 21, 2026
Open
❤️ 29 💬 0
Today, in my column Social Butterfly, I talk about the extraordinary amount of tarot reels i consume...
#tarot
#socialbutterfly
#midday
Mar 20, 2026
Open
❤️ 117 💬 6
The 90s were the best times. Tagging also the lovelies who shared my life and still do. #nineties #9...
#trending
#retro
#nineties
Mar 19, 2026
Open
❤️ 92 💬 6
Don’t chase. Anything. Ever! What the F**k are you lowering your vibration for? No man. Nooooo. Crin...
#selflove
#highvibe
#explore
Mar 18, 2026
Open
❤️ 43 💬 1
Your life changes when you start finally spending your valuable energy on yourself—instead of trying...
#yougotthis
#selflove
#reclaimyourpower
Mar 17, 2026
Open
❤️ 530 💬 26
I was tired taking auto from home to office everyday. So i did this. And wow. Loved it. Plan to now ...
#bkc
#explore
#goregaon
Feb 07, 2026
Open
❤️ 14 💬 4
In an online world where Sydney is the siren, i am girl crushing on #lizellelee. Cos when you have t...
#carousel
#column
#explore
Feb 06, 2026
Open
❤️ 1,331 💬 55
I finally watched Dhurandhar and made up my own mind about the movie. Let me know what you think? #d...
#india
#dhurandhar
#bollywood
Feb 03, 2026
Open
❤️ 947 💬 33
Today’s Social Butterfly column is about an influencer-follower break up. For the full column, click...
#sundaymidday
#socialbutterfly
#midday
Jan 30, 2026
Open
❤️ 47 💬 2
Lollapalooza 2026 ASMR. I went to catch @lany. Why did you go? #lollapalooza #lolla #lany #happy #co...
#reels
#mumbai
#love
Jan 27, 2026
Open
❤️ 166 💬 29
Dogs give us so much, all of themselves really, and in return they only want our company. Tyson was ...
Jan 23, 2026
Open
❤️ 186 💬 15
GRATITUDE THURSDAY! We have a babygirl who has entered our life and forever will be our girl. Became...
#fam
#carousel
#2026
Jan 22, 2026
Open
❤️ 113 💬 5
In 2016, life was easier for sure, but I feel it hadn’t been lived yet. It was a series of fun event...
#saturday
#nostalgia
#happy
Jan 17, 2026
Open
❤️ 126 💬 4
Me: uncleji, pls don’t break signal.
Gives me dumbfounded look as he keeps inching ahead.
Me: Plea...
#resposiblecitizen
#polls
#mumbai
Jan 16, 2026
Open
❤️ 117 💬 4
Chalo ya go vote! #mumbai #bmc #mumbai #elections #mumbaipolls
#elections
#bmc
#mumbai
Jan 15, 2026
Open
❤️ 48 💬 0
It’s crazy out here and there. Take care of yourself. #selflove #loveyourself #carousel #explore #ha...
#selflove
#usagainsttheworld
#peace
Jan 14, 2026
Open
❤️ 201 💬 18
The 40s are no joke. But we will figure it out. #forties #perimenopause #menopause #women #explore #...
#carousel
#womenshealth
#womenempowerwomen
Jan 10, 2026
Open
❤️ 16,168 💬 420
Pls stop the madness.
.
.
#twomuch #review #ott #explore #whatsontv #twinklekhanna #kajol #journali...
#journalism
#journalist
#kajol
Nov 08, 2025
Open
❤️ 25 💬 1
Had a really fun conversation with @maemariyam for @spotifyindia’s AmplifiHer Everyday event, schedu...
#amplifiher
#creator
#happy
Dec 07, 2021
Open
❤️ 119 💬 6
Support an author, support a bookstore. ❤️ #psa
.
.
.
#bookstagram #bookshops #love
#happy #authors...
#happy
#theLword
#psa
Oct 15, 2021
Open
❤️ 36 💬 1
The final step in healing is to remind yourself who the help you are! You are amazing and you need t...
#lovers
#getonwithit
#beginagain
May 08, 2021
Open
❤️ 66 💬 3
This turned out so goood! @menseswithmanasa are doing a really cool series called #bossbabe and they...
#womenpower
#independentwoman
#happy
Oct 03, 2020
Open
❤️ 114 💬 11
Doing a few covers to keep my singing side career alive!!!! This one is one of my favourites from on...
#keiraknightley
#notasinger
#music
Aug 12, 2020
Open
❤️ 8 💬 1
Jun 29, 2020
Open
❤️ 149 💬 17
It’s been a hard few months, and the uncertainty could leave you feeling negative. But it’s the dark...
#LiveWell
#IamPositive
Jun 23, 2020
Open
❤️ 73 💬 6
This is my fourth highlight for my #gratitudeweek. @zeetheatre did a small video on me for women’s d...
#happy
#india
#journey
Jun 10, 2020
Open
❤️ 64 💬 0
It’s been a mad journey, and now we are back to recording new episodes for the podcast, which is exc...
#happy
#spotifyindia
#podcast
Jun 03, 2020
Open
❤️ 9 💬 4
Starting a series today, inspired from my podcast Love Aaj Kal, and my own experiences with creativi...
May 12, 2020
Open
❤️ 126 💬 7
I got carried away and igtv cut me off. But let me know if you liked it and if you willl read the bo...
#reading
#readathome
#happy
Mar 23, 2020
Open
❤️ 82 💬 18
#Repost @zeetheatre with @make_repost
・・・
This International Women's Day, Zee Theatre celebrates Aas...
#StoriesOfStrength
#Repost
#IAMAASTHAATRAY
Mar 08, 2020