APinchOfSalt ™|Raina Kshetry🧿
1,426
Posts
15,384
Followers
7,280
Following
Bio
A Food & Travel Scrapbook with a 90s Twist ⌛️Estd.2016 📍Kolkata
✈️27 countries
✨Lifestyle @newpinch_india
🏆IFBA🏆TFBA🏆BOI🥈Journalism
📧Paid collabs
Contact & Details
Email
saltpinch.wordpress@gmail.com
Phone
7760612630
Category
Digital creator
Content Type
Food photography, lifestyle shots, travel destinations
Gender
Female
Age
30 yrs
Language
English (60%), Hindi (30%), Bengali (10%)
Est. Post Price (CPV)
₹2,352 – ₹16,460
23,515 views × ₹0.1–₹0.7 CPV
Good Relations
No
Brand Collaborations
@chilledoutsam
@foodbloggeraiand
@ifbaawards
@monarch.hospitality
@tajholidayvillage
@vikhrolicucina
@event.kraft
@fairfieldkolkata
352
Avg Likes/Post
17
Avg Comments/Post
8,442
Total Likes
412
Total Comments
2.4%
Engagement Rate
₹2,352 – ₹16,460
Est. Post Price (CPV)
23,515 views × ₹0.1–0.7
Brand Collaboration Assessment
Overall Suitability
MEDIUM
⚡ Review recommended
Brand Safety
8/10
✓ Excellent
Collaboration Ready
✓ YES
Open to partnerships
Controversy Risk
MEDIUM
✓ Clean content
✓ Recommended: Safe for brand collaborations with high brand safety score and clean content.
Audience Analytics
Age Demographics
Gender Distribution
Top Cities
Ethnicity Distribution
Language Distribution
Breakdown:
English
60.0%
Hindi
30.0%
Bengali
10.0%
Key Metrics
85.0%
Audience Credibility
613
Avg Reach
Posting Frequency
0.1
Posts/Week
1.19%
Last 8 Posts Avg
1.20%
Last 10 Posts Avg
2.66%
Last 24 Posts Avg
declining
Hashtags Word Cloud
Mentions & Collaborations
@asif_ahmed_0508
1 time
Total Eng.
2,926
Avg/Post
2,926
@event.kraft
1 time
Total Eng.
2,926
Avg/Post
2,926
@fairfieldkolkata
1 time
Total Eng.
2,926
Avg/Post
2,926
@sanjha_chulha_kolkata
1 time
Total Eng.
2,926
Avg/Post
2,926
@theculinarycommentator
1 time
Total Eng.
2,926
Avg/Post
2,926
@8thdaycafe
1 time
Total Eng.
1,071
Avg/Post
1,071
@grant_walsh_8thday
1 time
Total Eng.
1,071
Avg/Post
1,071
@bforbeyzaa
1 time
Total Eng.
800
Avg/Post
800
@bangalorefoodiesclub
1 time
Total Eng.
452
Avg/Post
452
@kitchens_at
1 time
Total Eng.
452
Avg/Post
452
@originalavirtualvegetarian
1 time
Total Eng.
452
Avg/Post
452
@raunakblr
1 time
Total Eng.
452
Avg/Post
452
@chilledoutsam
1 time
Total Eng.
260
Avg/Post
260
@foodbloggeraiand
1 time
Total Eng.
260
Avg/Post
260
@ifbaawards
1 time
Total Eng.
260
Avg/Post
260
Showing top 15 of 27
Collaboration Readiness Assessment
Overall Readiness Score
71.4%
71.4/100
Recommendation
Good candidate for collaborations. Review content for brand alignment.
Brand Safety & Pricing
Brand Safety
8/10
Est. Post Price (CPV range)
₹2,352 – ₹16,460
23,515 views × ₹0.1–₹0.7 per view
Sentiment
Positive
Content Safety
Political Content
0.0%
✓ Low Risk
Religious Content
10.0%
⚡ Moderate
1 posts
✓ Safe for Brands
Collaboration Readiness
Willingness
Ready
Past Collabs
@chilledoutsam, @foodbloggeraiand, @ifbaawards, @monarch.hospitality, @tajholidayvillage, @vikhrolicucina, @event.kraft, @fairfieldkolkata, @sanjha_chulha_kolkata, @theculinarycommentator, @ayushmannk, @8thdaycafe
Engagement Rate
2.40%
Evaluation Factors
Brand Safety
8/10
Points: 24/30
excellent
Political Content
0.0%
Points: 20/20
excellent
Religious Content
10.0%
Points: 0/20
poor
Willingness to Work
Yes
Points: 15/15
excellent
Past Collaborations
Yes
Points: 10/10
excellent
Engagement Rate
2.40%
Points: 2.4/5
good
Product Category Suitability
Food
10/10
✓ Excellent
Travel
9/10
✓ Excellent
Lifestyle
8/10
✓ Excellent
Fashion
5/10
○ Good
Beauty
4/10
- Fair
Tech
3/10
- Fair
Fitness
2/10
- Fair
Complete Analysis Data
Influencer Info
Name
Raina Kshetry
Age
30 yrs
Gender
Female
Category
Digital creator
Content Type
Food photography, lifestyle shots, travel destinations
Brand & Pricing
Brand Safety
8/10
Est. Price (CPV)
₹2,352 – ₹16,460
Sentiment
Positive
Audience
Interests
Food blogging, travel, lifestyle, awards, 90s Bollywood, street food
Income Level
Middle to upper-middle class
Post Performance Timeline
Engagement Over Time
Likes
Comments
Engagement %
Posts (24)
Open
❤️ 26 💬 2
Food, Travel, Lifestyle, Features,Awards and my love for 90s Bollywood: Chatgpt has summed me up wel...
#trending
#chatgpttrend
#caricatures
Feb 10, 2026
Open
❤️ 36 💬 4
@ayushmannk LOVES this place and you should too!
.
On this episode of #gobbletrotseries I ventured t...
#solotraveller
#gobbletrotseries
#chandigarhfood
Feb 06, 2026
Open
❤️ 1,054 💬 17
I have been an @8thdaycafe loyalist from my first visit at their Rifle Range outlet back in 2015. Si...
#newintown
#apinchofsalt
#8thdaycafe
Feb 02, 2026
Open
❤️ 90 💬 34
Aasan nahi hai mujhse pyar karna…. Par mujhse pyar na karna, utna hi mushkil 🧿✨♥️
.
.
#birthday2026 ...
#birthday2026
Jan 21, 2026
Open
❤️ 41 💬 3
Just Divinely Protected 🧿✨♥️
.
.
.
.
#solotraveller #apinchofsalt #indiangod #trendingreel
#apinchofsalt
#indiangod
#solotraveller
Jan 13, 2026
Open
❤️ 18 💬 0
2026 : I don’t compete, I arrive 🧿♥️🔥✨
#newyear2026 #resolutions #comebackstronger
#comebackstronger
#newyear2026
#resolutions
Jan 02, 2026
Open
❤️ 31 💬 5
Dear Santa 🎅🏻,
I’ve been cute, chaotic, and mostly good this year…
Surprise me 😌🎄🎁✨🧿
Dec 25, 2025
Open
❤️ 66 💬 37
Beech Beech mein aisa bhi hota hai ki event attend karne jaao aur khud hi award mil jaaye! This was ...
#apinchofsalt
#award
#kolkataheroes
Dec 02, 2025
Open
❤️ 96 💬 19
Best Spot In Chandigarh For Breakfast :
Finally ticked Badlu Shah’s Parathas off my Chandigarh food...
#travelblogger
#apinchofsalt
#chandigarh
Nov 25, 2025
Open
❤️ 197 💬 63
Pinching myself to believe this one! 🏆
.
Goa, you magical life-changer! 🌟 The last time I visited t...
#apinchofsalt
#awards
#explore
Nov 21, 2024
Open
❤️ 48 💬 1
Sindur Khela LIVE from Hazra Park Durgotsab Kolkata, 2022. Thank you @lopamudramandalofficial for th...
Oct 05, 2022
Open
❤️ 2,888 💬 38
Last 2 weekends have been lucky for me *touchwood*.
.
Started with being felicitated at the "Women ...
#awards
#awards.
#foodblogger
Apr 03, 2022
Open
❤️ 796 💬 4
Breakfast Buffet at @bforbeyzaa . Desi to Videshi inclusions all for ₹599++. Watch this LIVE for mor...
Mar 27, 2022
Open
❤️ 46 💬 0
Happy 5 years to a property that has been nothing less than Home for me: Always welcoming with open ...
#foodbloggers
#anniversary
#apinchofsalt
Nov 02, 2021
Open
❤️ 2,123 💬 62
🧿 I just realised that this is going to be my 1000th post so I had to make it that of gratitude.🧿
....
Jun 14, 2021
Open
❤️ 75 💬 20
I'm actually a sucker for easy peasy recipes and on the go products and that's where ready to eat me...
#readytocook
#productreview
#kolkata
Jun 08, 2021
Open
❤️ 99 💬 21
What if I told you that you can get a Black Forest Cake without the oven and using only bread slices...
#nobakedessert
#homecooking
#gharkakhanaweek
May 19, 2021
Open
❤️ 24 💬 0
with @sizzler_trails and @citizenkamath where we spoke of #toxicpositivity and whether it's right to...
#toxicpositivity
Apr 27, 2021
Open
❤️ 29 💬 19
The latest talk of the town is the unique Collaboration between Bollywood actress Deepika Padukone w...
#takeitwithapinchofsalt
#productreview
#productphotography
Apr 01, 2021
Open
❤️ 40 💬 11
Mar 30, 2021
Open
❤️ 440 💬 12
February 29,2020 was the last I had ever stepped out to a restaurant. COVID 19 Pandemic had hit the...
#nammabengaluru
#kitchensat
#karnatakatourism
Jan 25, 2021
Open
❤️ 91 💬 33
On popular demand, here's Part 3 of the last episode of identifying mispronounced Food names.
.
How ...
#takeitwithapinchofsalt
#igtv
#foodblogger
Jan 17, 2021
Open
❤️ 38 💬 1
Dec 13, 2020
Open
❤️ 50 💬 6
Dec 11, 2020